How To Promote Events Successfully Just Like The Big Boys And Girls Do!

   (Even Though You Don’t Have Extremely Deep Pockets Yet!)

Who else wants to know how to promote events successfully? Just like the big boys and girls do. Sure it’s definitely a whole lot easier when your pockets are extremely deep. Or you’re constantly being featured either in the top publications in your particular niche.

Or the regional or national radio or TV producers simply can’t get enough of you. 😀 But “what” about the rest of us? Sure you can scale your successful ad campaigns as long as they’re profitable.

It’s when they stop working or your account(s) start getting temporarily or permanently shutdown. Then you definitely need a practical plan B or C. Don’t you agree?

It’s Best To Come out Of The Gate Utilizing Some Smart Marketing Strategies And Tactics!

Say strictly for hypothetical marketing illustration purposes only. Let’s say a relatively new clown/magician is just starting out. Maybe they’re initially doing it on the side.

So they’re constantly hustling. Truth told their sweat equity alone isn’t quite getting it done. One of their major obstacles is they simply aren’t generating enough bankable marketing leverage.

Because whatever jobs they happen to land. By in large (and sadly!) The vast majority of you are laser focused on the initial front end of your business or service only.

Failing or not realizing you’ve all but totally abandoned or neglected the potentially lucrative back end of your sales funnel. In some cases you or your major competitors haven’t realized there other non directly competing vendors.

Who need your exact same customer base. And they’re spending a fortune to try and find them.

Why not form some type of mutually beneficial strategic partnership of some kind. And revenue or resource share creative marketing possibilities.

Just Because Your Business Or Service Is Classified As Small! (Doesn’t Automatically Mean Your Marketing Or Promotional Ideas Have To Be!)

So why not start initially performing for women hair and nail salon owners and their current and future stylist? You know at least some of them have young kids, right?

So you give those women a discount. Provided they agree to post some of the video footage on their social media pages. This will definitely increase your exposure, correct?

And this women may have sisters, besties or neighbors with kids. Who you or your major competitors can get slightly closer to your typical retail rates.

But a potential back end is partnering with local upscale womens’ clothing and shoe store(s.) And local womens’ facial treatment centers.

Once Or As Soon As You Or Your Major Competitors Develop Your Back End! (The Potential Long Term Marketing Possibilities Get Very Interesting!)

The magician or clown passes out these extremely time sensitive gift certificates to the local ladies who attend these local kids parties.

And these local, non directly competing vendors. Like retail jewelers. 😀 Can either. Pay them X% of the initial front end gross or net profits.

Or finance the magician traditional ad costs. Or a combination of both. And “if” the magician or clown is at least semi marketing savvy. And they’re strategically building their own opt in email list.

Because at each event they offer the attendees, (primarily local women!) The chance to win a free show valued at X. And they will send all the runner ups. A combination of extremely time sensitive gift certificates for for their services.

And perhaps one from the extremely marketing savvy retail jeweler. Who just might conclude. It definitely makes sense to fund the magicians entire traditional ad/promotional costs.

And earn the bulk of their profits on the clown or magicians back end. 😀 In any event. Are you starting to better understand how to promote events successfully. Just like the big boys & girls do. You get it, right?

You Definitely Know Far More About Creative Marketing And Promoting And The Vast Majority Of Your Major Competitors Do!

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