How To Price Your Services So You Constantly Make Money!

Now that you’re fully engaged in the day to day trenches of successfully running your own business or service. At some point. You definitely need to know how to price your services or products. Correct? No doubt.

Because as soon as you discover “how to” do so. Based off a fairly accurate total lifetime customer value metric. Guess what? Now you or your major competitors can quickly become far more effective.

When it comes to not only how much you should initially charge on the initial front end sales funnel. But what types of creative promotions or marketing campaigns, you can and should be or quickly become extremely proactive in.

This is how and where you or your major competitors start to distance yourself from the pack.

So Are You Currently Wondering How Do You Price A Service Accurately? (So You Consistently Generate Maximum Profits!)

This is a great question. And hopefully this initial explanation will open your marketing eyes extremely wide. And as a direct result. You’ll no longer overlook these previously untapped marketing/promotional opportunities.

To start things off. Seriously consider the following, all too common, previously untapped marketing opportunities. Let’s take a much closer look. At both a women’s nail or hair salon. And a local men-s barbershop.

The primary reason being. All three of these practical based services businesses. Have both direct and indirect access to local men & women of considerable affluence and influence.

Case in point. Let’s say your business is a fairly successful women’s cosmetics distribution retailer. And you sell extremely popular women-s perfumes.

And you basically have three different pricing levels. Lower, middle and extremely high end. Which means you have 64 oz. bottle fragrances. Which typically sell for $189, $650 up to $1,700 dollars per bottle. Say what?

And obviously these are not your actual hard costs. Right? This being the case. Let’s say you have some of your top female sales reps or top female store managers.

Reach out to at least two of your areas top upscale women-s hair and nail salon owners. And obviously it helps if they are already established repeat customers of these local establishments.

You Or Your Major Competitors Should Start Routinely Leveraging Existing Relationships You Already Have!

So let’s say for ease of marketing description. And promotional illustration purposes. Both the upscale nail and upscale hair salon owners each acknowledge Wednesday & Thursday-s are typically their two slowest days of the week.

So in order to help boost both your long term gross cosmetic business revenues. And these salon owners. You find out what their actual hard cost are for certain services they provide.

And you’ll initially test paying the salon owners their actual hard cost per customer for  specific service X. Up to say the first $1,000 or first $1,500 dollars. Say what?

Meaning: you’ll initially invest $1,000 up to $1,500 dollars. To allow every customer through their doors. On these specified days only. To get service X.

Either for free or just one dollar out of their pockets. And you pay the rest of the actual hard cost per customer. Up to either $1,000 or the first $1,500 dollars per week.

The reason being. You’ll provide both the owner(s) of these upscale salons. And all of their current stylist. Free 64 oz. samples of their choice. Of one of your most popular lower end fragrances. Huh?

This way as some of their most loyal and affluent clientele come to their shop. They will be exposed to some of your best smelling fragrances. So you know at least some of these local affluent ladies, will definitely want to know “how” and where they can purchase some not only for themselves.

But “how” they can also purchase some for their ? Take your pick.

 A.) Their daughter(s.)

 B.) Their daughter(s) in law.

 C.) Their siblings daughter(s.)

 D.) Their co-workers.

E.) Their BFF’s (Best Friends For Life.)

 F.) Their Mother or Mother in law.

G.) Their current and future employees etc.

Are you starting to see and better appreciate the long term marketing/promotional opportunities? Say yes.

Once You Initially Get Your Marketing Ball Rolling! (Your Overall Forward Marketing Momentum Will Definitely Start To Carry You!)

Just to put things in their proper marketing perspective. Because you or you major competitors already know going into this test promotion. What your ideal female customers total lifetime customer value metrics numbers are.

Spread out over a five to seven year period, right? So by you investing to help both the local upscale hair and nail salon owners strategically use pricing to grow their clientele.

You in turn dramatically lower your typical new customer acquisition costs as well. But the real long term key for you or your major competitors doing so. Is because you now better understand and appreciate how to price your services and products. Agreed?

Start Using Your Prices As A Proven Way To Attract Your Ideal Prospects And Customers! (Can You Can Consistently Do So For Literally Pennies On The Dollar!)

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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