(And “How” You Can Too!)
Here’s a quick question for you extremely goal orientated entrepreneurs, that not only set (realistic) weekly and monthly goals, but more times that not, you not only meet, but you consistently exceed those goals!
That’s great! Keep it going! But here’s my question, that hopefully, if you can’t answer it completely, you can add some extremely keen insights into the process.
Why do you suppose, so many (wannabe) profit seeking entrepreneurs/small business owners and or profit seeking service providers, will consistently throw massive amounts of their gross monthly income at, (lukewarm) traditional advertising strategies and or methods etc.
Yet they will literally fight tooth and nail,over consistently investing the bare bones minimum, on any type laser targeted marketing/promotional strategies and or techniques!
So How Do Some Extremely Savvy Entrepreneurs Consistently Turn Their Wasteful Conventional Advertising Dollars Into Long Term Marketing Profits?
Case in point: Let’s say your business is, you rebuild/refurbish the interiors of (rich) and or high income earners, helicopters, homes, offices and or yachts etc!
So needless to say, (unless) you’re doing a whole lot of things wrong, constantly, there is no shortage of of potential rich and or high six, seven and eight figure income individuals for your business to service, correct?
However, you’re basically just starting out, and you’ve got virtually little or no affluent client base to point to just yet!
And your monthly advertising/promotional budget, is relatively small as well!And you’ve been patiently waiting for the phone to ring, by placing your (outrageously expensive), traditional (on or offline) display ads in the various specialty magazines, that the vast majority of your potential customers read!
Your Lead Generation Strategies And Or Tactics Definitely Need To Be Pro-active Not Just Reactive!
And to date, you’ve got a few sporadic calls/inquirers here and there, but to date, nothing to sustain your business long term! Sound all too frighteningly familiar? 😀
So rather than continually chasing that fantasy, and steadily losing money and becoming increasingly more, and more frustrated!
Let’s come at this (new first time customer) acquisition thing, from a proven marketing/promotional perspective!
Strategic Small Business Marketing Strategies Definitely Works When You Truly Understand How To Put The Pieces Together!
Here’s what I (personally) mean by investing in proven marketing strategies and or tactics, as opposed to trying to rely on outrageously expensive traditional advertising mediums!
You know, the usual suspects, like display ads in various, specialty magazines and various directories, that are printed once a year etc.
Let me share something with you, back when I first started blogging, (coming) from an offline, direct response marketing type of mindset and experiences.
And pretty much having absolutely no clue about the two basic versions of the WordPress blogging platform etc. 😎
But readily understanding, there was (and is), no way I wanted to spend a ton of money, attempting to get the word about my brand new-comment less- blog! 😎
So just like this fairly new interior designer/refurbish er to the stars, I was looking for some proven ways to get the word out!Without having to constantly spend an arm and a leg, in order to do so!
Your Small Business And Or Service Will Definitely Remain Small If You Don’t Understand And Implement Proven Marketing Strategies!
After (seriously) following the proven advice, of several of my expert blogging Coaches.I quickly began to see the type of results, I was seeking!
So thank you Adrienne Smith and Donna Merrill, just to name a few! 😎 As proof of the totally amazing results, these two outstanding coaches were instrumental in helping me achieve.
Take a look at these two different screen shots, from inside my web hosts dashboard.
And you can see what my monthly unique stats (visitors) were, when I started to first seek out qualified blogging experts help.
And the second screen shot for my current unique monthly visitors are, approximately three and a half years after implementing their proven advice! 😎 Have a look and you decide, if these two successful experts are worth listening to!
The above screen shot was me attempting to drive traffic to by blog, without having a clue about the proven fundamentals, without understanding consistently how to drive targeted traffic to my blog, without professional expert guidance!
The second screen shot, is last month’s (November 2015’s) official stats, for generating unique visitors to my blog, without spending money on any fancy PPC (Pay Per Click) ad campaigns, banner and or, potentially expensive solo ads etc!
It’s simply the result of following the proven advice of those qualified to give it!(And BTW, that’s a mere increase of 3,100%! 😎 (7,223 / 228 = 3,100%!)
(Important disclaimer: Ladies & gentlemen, please don’t misunderstand the reasons behind my sharing with you, some of my early unique visitor stats, and my current monthly unique visitor stats, after consistently implementing the proven advice and blogging expertise of my coaches and mentors!
Don’t Let Being A Savvy Entrepreneur Get In The Way Of Being Coach Able!
(It’s not to try and impress you with my individual unique monthly visitors, because one particular blogging expert I currently follow, she currently generates a staggering 200,000 unique visitors a month! 😎 )
Rather, it’s merely to demonstrate through “social proof” what’s available to anyone, that’s truly coach able, and willing to diligently apply what they’re learning!(As I’m currently doing! 😎 )
So here’s “how”my sharing my original and current (monthly) unique visitor stats.
Do you think (any) local, cash strapped, (yet profit driven) small business owners and or self employed service providers, (who hopefully) already have, a mobile responsive, state of the art WordPress website and or blog, yet currently, consistently generates a lot less than 7,200 unique visitors a month.
Isn’t It Time To Give Your Semi Resourced Challenged Small Business And Or Service The Boost It Needs And Truly Deserves!
Do you think (at least) some of them, would be interested in, paying (either) a rather large one time fee, (and or) an ongoing monthly consulting,(or entering a strategic marketing arrangement) of some kind.
So they can discover “how to” consistently generate targeted traffic to their sites, without having to rely on trying to consistently rank high in the major search engines!
And let’s say I was (seriously) interested in going after this market, (which for the record), I’m not! 😎
Smart Entrepreneurs Know They Can’t Possibly Do Everything By Themselves!
But rather than waste a ton of money on traditional advertising, in order to promote my potential service to this huge local market!
Instead, I’d much rather do a little (personal and professional) networking, and uncover a few high profile potential clients, and simply (enter) into a strategic alliance type of arrangement of some kind, where I basically work with them on an ongoing basis, basically for free,until they dramatically increase their unique monthly visitor stats!
And they in turn, will agree (in writing) up front, to provide yours truly with a (bank account) filling video testimonial!
And they (also) agree in writing, upfront to personally introduce me to at least three more local vendors, in a similar situation!
There Really Are So Far More Proven Ways To Put Your Lead Generation Efforts Into High Gear!
And by the same token, this expert interior designer/refurbish-er, should (initially) target some high profile, (high income earning) local doctors, lawyers, successful entrepreneurs or plastic surgeons etc.
And offer to refurbish (either) their posh upscale office space, home,office, helicopter and or yacht etc!
Initially at their actual cost, and then strategically leverage that massive, (positive) word of mouth and mouse ongoing exposure, to potential future customers and or repeat clients!
That would be a much more effective way to (initially grow) their brand new customer-repeat customer base!Don’t you agree?
Well there you have it my friend! That’s how some of today’s extremely savvy entrepreneurs, go about converting, outrageously expensive, traditional advertising/promotional cost, into long term marketing profits! Any questions!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!
Congratulations on the awesome increase Mark! I have to be honest – cause we’re friends – but I’m fuzzy about how you did it and from the comments above I feel a little like it’s part of an “inside” conversation. But whatever it is, I’m thrilled for you. I’m sure whatever advice and support you received was high quality, but don’t discount your own efforts because I know how hard you work!
Marquita Herald recently posted…How to Keep Smiling (Even When Life Sucks)
Thanks M!
I know for sure, when I first stated out, and trying to
rely primarily on getting higher search engine rankings alone, my
site was just sort of plodding along!
But once I was told about using the comentluv premium plugin,
and the strategic blog commenting and networking with others highly
visible blogs like yours and to join and actively participate in blogging
communities etc!
My stats have continually grown!Where as back, when I just posting
regularly, but not doing any of the previously mentioned, my
stats were pretty minuscule to say the least!LOL!
So I thought I’d share a sort of before and after screenshot
as valid proof!LOL!
Thanks so much for stopping by and offering your extremely kind words of encouragement M!
I greatly appreciate it!
And now I’m also following the teachings of a lady blogger, that routinely receives
a staggering 200,000 unique visitors a month!LOL!
Can you freaking believe it! And it’s all free organic and word of
mouth & mouse traffic!
Basically, what I gross in a month, she routinely
grosses in a day!LOL!
That ought to keep me humble!LOL!
Mark Newsome recently posted…Three Simple Reasons Why A Staggering 95% Of All Newbie Affiliate Marketers Constantly Fail!
Wow Mark, those are very impressive numbers. You’re right, who says you have to spend a lot of money on advertising. Granted, that didn’t happen overnight and those are the last three years stats but with consistent action steps others can get those same types of results. You focus mainly on your target audience and the rest is history.
Paying to drive traffic to your site is the fastest way to achieve this but we don’t all always have a big advertising budget so while you are investing what you can, they can start implementing blogging as well. When you grow your audience naturally over time then that usually yields the best results.
Thank you so much for the kind mention and I apologize for my late visit. As you know I was off for the holidays and I ended up focusing more on my project then other things I had intended to do.
Like Sherman said, watch out 2016 because there is a new sheriff in town. We all better watch out.
Great work Mark and Happy New Year my friend.
~Adrienne
Adrienne recently posted…How to Improve Your Blog With This 90 Day Plan
Don’t make my head swell too much Coach!LOL!
And thank you as always, for your incredibly kind
words of encouragement! That always means an awful lot, whenever my
Coach and Mentor thinks I did okay?
And for sure, nothing (good) online happens overnight!
Despite some of the fancy sales pages you may read!LOL!
But this much I definitely know for sure, had I been introduced to
some of the experts I diligently follow and apply their proven advice,
people such as yourself and Donna & David Merrill and Carol Amato etc!
It either, would have taken three times as much time or I never ever would have gotten any
worthwhile results at all!LOL!
So I’m so glad I met you, and that you are my Coach & Mentor Adrienne!LOL!
As always, thanks so much for stopping by and sharing your thoughts! I truly
appreciate it!Happy new year!LOL!
Mark Newsome recently posted…Why Some Extremely Savvy Entrepreneurs Rely On This Particular Secret Weapon More Than Others!
Hi Mark,
It seems that your stats have grown rapidly in short span. I am sure 2016 will see even bigger jump. It is necessary to keep eye on your goal.
Bradley Preston recently posted…First Day of Fall 2016 – When is Fall 2016?
Thanks so much for your
extremely kind words Bradley!
They are greatly appreciated!Thanks so much for
stopping by and sharing your thoughts!
Mark Newsome recently posted…How And Why Extremely Savvy Entrepreneurs Know You Gotta Cross Promote!
Hey Mark,
Watch out 2016 because there’s a new sheriff in town and his name is Mark Newsome!
Those are some great stats and what an improvement you made. Who says you have to spend a lot of money on advertisement? This is a clever way of working smart and all it takes is know a few people and building rapport with them.
I can remember when I just got into network marketing they promoted the idea of just getting 3 people and you can build your business from that point. I really didn’t get it until I got out of network marketing a few years ago.
Thanks for sharing your stats and this post is a great motivator for all of us bloggers! Happy New Years!
Sherman thank you for that incredibly
awesome comment!
I definitely appreciate it!LOL! You so made my day!
Honestly, when I first started blogging, and literally had no clue
what I was doing!LOL!
Meaning, I was literally so clueless about how much targeted traffic,
I should be getting!LOL!
I truly thought I was all that, the very first time I recorded 500
total unique visitors for the month, (dude) I was strutting around, like I was the man!LOL!
Little did I know, I would meet the likes of traffic generating experts like yourself,
Donna & David Merrill and of course my main Coach & Mentor, (the one and only!) Adrienne Smith!
And I also have to mention Harleena Sighn!I’m so grateful I did!
Thanks for showing me what’s truly possible, even if you are a self professed, non techie like
me!LOL!
The best to you in 2016 and beyond my friend!Thanks again for stopping by
and offering such an awesome compliment!I totally appreciate it!
Mark Newsome recently posted…So What Major Success Lessons Can Newbie Marketers Learn From Marathon Runners?
Hey Mark,
Great post. I went back and looked at my stats as you showed in your post and found some interesting information. It is very encouraging and motivating to see your numbers increasing each year.
The New Year of 2016, I predict is going to be a “life-changer” for many, many people, myself included.
Thanks again and Have a safe and Happy New Year.
Monna Ellithorpe recently posted…Mind Map Your Business for 2016
Thanks Monna!
Right around the time I found and starting listening
to the likes you, Donna & David Merrill and of course, my main Coach
& Mentor Adrienne Smith.
When I started, my blogging numbers were sad!LOL! Now I’m definitely
doing a little better!Happy holidays to you a well Monna!Thanks!
Mark Newsome recently posted…How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!