Here’s What’s So Cool About Certain Types Of Boot Strap Marketing Strategies And Tactics! Part Two

Hopefully after reading and possibly re-reading part one of this ongoing series. You now or at least you should. Have a much better idea and appreciation. for how why. You or your major competitors. Should be consistently implementing. Or at the very least.

Why you or your major competitors should be at the very least. Systematically A/B split testing certain, potentially bank account filling boot strap marketing strategies or tactics. Don’t you agree?

Because believe it or not. Consistently doing so systematically starts to open the door to literally tons of previously untapped marketing opportunities and or previously untapped marketing possibilities.

Many of which. Not only create an initial front end gross profit. By far more importantly. Opens the door to some long term, back end gross profit generating possibilities as well. Profit seeking entrepreneur. Can you deal or handle that? Great. Let’s get to it already….

Are You Starting To Wonder What Is A Business Growth Plan? (Worth Pursuing!)

Fair enough. Basically. The way you or your major competitors will initially attempt to scale (mega grow) your business or service. Without having to heavily rely on any type of potential VC (Venture Capital) investors.

Or your local banker or local credit union. Who although you may be able to secure some type of financing. The terms just aren’t very advantageous. Sound all too frighteningly familiar? So quickly picking up where part one initially left off.

Your single location, non franchised retail appliance center. Formed at least two mutually beneficial JV (Joint Venture ) arrangements with a couple of local retail furniture concerns.

And as you vividly recall from part one. Each time a residential or corporate customer purchases a coffee table from the furniture concern. And they spend at least $75 dollars for the coffee table or more.

They automatically receive an extremely time sensitive gift certificate from your retail appliance center. However, when the corporate accounts come in to redeem their extremely time sensitive gift certificates.

You or your major competitors. Will get this. Offer to buy the corporate accounts. Meaning the actual owner(s) of the business or service. You offer to purchase for them, a second upscale coffee table for their home. Say what?

You Can Either Continually Waste A Fortune On Outrageously Expensive Advertising! (Or You Or Your Major Competitors Can Get Strategic With Your Non Traditional Marketing Strategies Or Tactics!)

(Unbeknownst to them. You’ll actually get the tables at your retail furniture JV partners actual cost.) Think about how much long term, positive residual word of mouth or mouse buzz. This incredibly simple marketing strategy will consistently generate. Both on and off of social media.

Plus as long as the corporate accounts join your  separate VIP corporate opt in email or text message list. Get this. You’ll also purchase 12.

Meaning an entire years worth of twenty pound bags of extremely great tasting gourmet coffee. Basically you or your major competitors will gladly supply them with one twenty pound bag of extremely great gourmet coffee per month. Say what?

And let’s not forget or over look the real reason “why” the local gourmet coffee/beverage distributor would be more than happy to provide you or your major competitors with bags of extremely great tasting coffee. At their actual cost.

Since they sell other great tasting beverages. Like cocoa, ice tea tea and exotic lemonades etc. They know the more initial front end customers they can generate at their actual cost.

Or even for a slight front end gross profit. Their stats easily indicate. At least 40-80% of these first time customers will ultimately turn into some incredibly reliable. Long term, back end repeat customers. Bingo.

Why Just Waste Money On Advertising! (When You Can Consistently Out Promote Your Major Competitors For Literally Pennies On The Dollar!)

Think about “how” much money, on either a weekly or monthly basis. Your major competitors waste on those outrageously expensive, dismally performing advertising or promotional campaigns. Like the $25,000 – $40,000 dollars per month mind you.

On those local billboard ad campaigns. But each time a local corporate customer redeems their extremely time sensitive gift certificate. You or your major competitors gladly provide them with the exact number of extremely time sensitive gift certificates.

For the exact number of current employees they have. And as long as the owner(s) of the business or service stays on their VIP opt in email or text message list.

On National Secretaries Day. You or your major competitors will send each business owners secretaries, a beautiful vase of flowers. And a $50 dollar gift certificate to one of the nicer upscale restaurants in town.

And each female employee of the corporate accounts. Including the secretary. They’ll get an extremely time sensitive gift certificate. To a local Women’s deluxe facial treatment center. Huh?

And if-for whatever reasons- they decide to come alone. They only save 10% off the normal retail value of $47 dollars. Or 10% off whatever the current retail price is at the time of their redemption.

Sometimes The Element Of Surprise Can Potentially Be An Incredibly Profitable Marketing Tool Or Strategy!

However, simply for dragging a friend or co-worker with them to the facial deluxe treatment center, whose at least 18. Before the gift certificate expires. (Get this.) Both ladies get their facial deluxe treatments for free.

Say what? That’s correct? A $94 or X dollar value.  Because the back end products and services they will sell a certain percentage of these ladies. Definitely makes it more than worth their while.

But definitely not to be lost in the long term marketing sauce. It’s you or your major competitors extreme marketing savvy and marketing generosity. Which started the positive word of mouth and mouse tsunami. Correct? Bingo.

So hopefully after two installments. You now have a much better idea. How and why you definitely need to start utilizing some type of proven boot strap marketing strategies or tactics. Don’t you agree?

The Really Cool Thing About Strategically Boot Strapping Is You Definitely Don’t Need To Be A Fortune 500 Outfit In Order To Successfully Utilize It!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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