Where You Go Dreadfully Wrong When Marketing Products And Services!Part Four

 

As you (hopefully) previously discovered in parts 1-3 in this ongoing series about, how and where you go dreadfully wrong, when you’re marketing products and services.

Just in case, it wasn’t crystal clear the major mistake that’s being made in part three. Marketing products and services and long term income.) Whenever you stop or prevent the building of local projects, but especially major long term construction projects, like major convention centers and or hotels etc.

You stifle the overall long term growth and viability of your local economy.(In so many ways!) Because so much buying activity takes place! Don’t you agree? Heating bills get paid in the winter and AC bills get paid in the summer.

More than likely, the building will have it’s own in house cafeteria and housekeeping staff. Which means, those department heads buy stuff practically every day! Uniforms need to be washed practically every week if not more!

The windows need to be cleaned periodically,right? The dumpsters outside have to be emptied by another outside vendor! Each room needs either beds, towels, night stands or fancy tables for conferences etc! Entrepreneur, are you taking all of this ongoing buying activity in?

Good! So right about now you’re still scratching your head, saying, so “what” the heck does any of this have to do with successfully marketing products and services? Great question!

Entrepreneur Successfully Marketing Products And Services Offers Tons Of Both Short And long Term Potential Profit Centers!

For ex: let’s take something as basic as offering golfing lessons. Plenty of public and private clubs do this, correct? However, watch what can potentially happen to your long term profits, when you add the marketing angle to the mix.

Take a look at the bare bones minimum seven potential long term (probably untapped) profit centers available to any savvy marketer, that offers quality golf lessons. And remember, this is just scratching the surface!

1.) Potential profit center # one: If they’re gonna be taking golfing lessons, they’ll probably need some golf clubs or need to upgrade at some point! Which means, part of your golfing lessons, includes teaching they “how to” properly determine which type of golf clubs is best for their current skill level!

2.) Potential profit center # two: They’ll definitely need some quality golf balls at some point right?

3.) Potential profit center # three: Of course, you’ll probably want to separate your classes into at least three levels. Beginner, intermediate and advanced. And offer incentive based discounts for signing up for all three classes in advanced.(That one strategy alone, properly tested and implemented, will definitely increase your income! (Don’t you agree?)

4.) Potential profit center # four: Each individual level can and should offer additional (far more) personalized (customized results based) one on one training sessions, for more money of course!

Sadly Most Small Business Owners Or Service Providers Only See The Tress, But Not The Forest!

5.) Potential profit center # five: Of course they’ll need to have a source where they can purchase the right golf shoes, golfing gloves and be able  to practice as well!

6.) Potential profit center # six: Those (on or) offline training DVD ‘s will make great multiple streams of (back end) passive income products as well.Right?

7.) Potential profit center # seven: And finally, let’s say that you’re a local Mom & Pop retail sporting goods store.

And let’s say after five years of meticulously testing and tweaking, you know which activities of the aforementioned marketing activities, routinely produce the highest return on investments, and more importantly, which of these time intense activities don’t!

Entrepreneur, there are literally thousands of other Mom & Pop non competitive sporting goods store owners spread out all over the country and the world for that matter!

That don’t know what you know! Which means, you’ve got the means to and the opportunity (to both) sell your knowledge via the -extremely lucrative- one on one and or group consulting/marketing sessions!

Or you can generate some additional passive income, by creating some digital or physical information products & services. Or, you can also “sell” or lease your intellectual marketing concepts (to either) other competitors within your niche, but who are located in other geographical areas of the country.

Or who are outside your niche altogether!   Granted, this last option is extremely advanced, and initially anyway, will not apply to 97% of you or more! But still in all, the possibility does exist for a very small percentage of you!

In any event, hopefully, you can see and start to appreciate where you can go dreadfully wrong, marketing products and services.When you don’t strategically tap into more of your available marketing opportunities! Don’t you agree?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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