Ever Wonder How To Create A Personal Brand So Your Long Term Profits Explode?

What’s your plan for creating a bankable brand. Have you seriously considered doing so. And if so have you ever wondered how to create a personal brand which ultimately leads to more and more gross front and long term back end profits?
Because your ideal prospects and customers definitely relate to your messaging. They probably won’t if all you’re doing is paying for those outrageously expensive, dismally performing traditional ad or promotional campaigns.
The type of personal branding you or your major competitors should be at least inexpensively attempting to build is. So whenever either your industry or your business or service name comes up.
Your ideal prospects are more than interested to learn more about your business or service. And the good news is you definitely don’t need extremely deep corporate pockets in order to make the right things consistently happen. As you’re about to discover.
Wanna Know How To Drive Sales In Retail Without Wasting A Ton Of Money?
Imagine this for just moment. You own outright or manage a very successful, single location retail appliance center. Which is non franchised. And practically every Monday throughout the entire year, you or one of your top sales manager stop into an incredibly popular local bakery.
Which is non franchised and family owned. And you typically spend anywhere from $30- $75 dollars on various pastry goodies and beverages like a gallon of coffee deluxe etc.
So both you and you store managers are pretty much on a first name basis with the owner(s) and most if not all of their current employees. So one particular Monday while you’re in their bakery talking with at least one of the owner(s.) Waiting to pick up your order that Monday’s weekly meeting.
You ask the owner the so called magic question. Huh/ Which is. “Is it okay to periodically refer you new business?” And after they answer with an emphatic yes.
Which statistically speaking they will 95-98% of the time. And you or your major competitors immediate follow up question is. “And by the same token.
As long as it doesn’t interfere with anything you currently have going on. Or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
Once again. As long as you got a yes on the initial front end question. Statistically speaking. You should also get a yes on your immediate follow up question. Typically 95-98% of the time as well.
You Increase Retail Sales On The Initial Front End! (And You’ll Usually Increase Your Long Term Back End Profits As Well!)
Here’s what you initially have in mind. As a proven way to help both you and the local upscale bakery business owner(s) to grow their bottom line.
Get this totally non traditional marketing twist. You will gladly supply the bakery with some Xtra large plastic “Big Gulp” cups. And the first time their customers order any size cup of coffee. They pay the usual retail rate of X.
However, the bakery cashiers fill the Xtra large “Big Gulp” cups. And tell them going forward. Every time they bring the cup back with them. They’re automatically eligible to get the same Xtra large beverage of coffee for just $.99 cents. Say what?
What do you think this incredibly simple marketing gesture will do for the bakeries long term bottom line? Now instead of coming in just to get a great tasting cheap cup of coffee.
You know they’ll gladly order additional pastries, donuts or bagels w/cream cheese etc. Right? The overall odds are pretty darn good. Plus you know they’ll also constantly be bragging to both extremely close friends, extremely close relatives, current and future employees. And current and future neighbors. Both on and off of social media. Right?
So Why Not Inexpensively A/B Split Test Some Marketing Strategies For Small Business Owners Which Can Ultimately Lead To Major Profit Generating Opportunities?
Now get this. The reason ‘why” you or one of your major competitors is so eager to supply, If need be!) literally unlimited numbers of these Xtra large “Big Gulp” cups to the bakery owner(s.)
Is because your companies name and market tested lead capture page address will be conveniently printed on the cups. Say what? maybe something like www.blanksappliances.com/freegift.
You know the free gift mystery offer will consistently drive more than a few eyeballs to you or your major competitors market tested lead capture page. Correct?
Because think about “what” will definitely consistently start happening. When their current and future co-workers see the cup. Or when their current or future neighbors and extremely close family members see the cup. You know at least some of them will have questions, right? Wouldn’t you? Me too. Which means practically every week.
Someone (translated!) a potential prospect will go to you lead capture page and either join you or your major competitors opt in email or text message list. Correct? So you’re constantly power list building for literally pennies on the dollar.
And your strategic follow up email or text messages, (over time of course!) will inexpensively lead to additional revenue. For literally pennies on the dollar. Coming up very shortly in part two. You or your major competitors will discover at least two more non traditional strategies for hitting it out of the park.
For now is it finally starting to become a little clearer. How to create a personal brand so your long term profits consistently explode? I sincerely hope so.
Your Marketing Objectives And Strategies Just Need To Be Practical! (not Super Techie In Order To Work!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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