How’s This For Building Brand Equity?

  (Which Ultimately Increases Your Long Term Gross Profits!)

What’s your plan for systematically building brand equity? Especially, if you can consistently do so. For literally pennies on the dollar. And does your plan require incredibly deep pockets?

Will you be able to generate. Some positive, viral word of mouth and mouse buzz too? Are there any, local, non directly competing vendors. You can inexpensively partner with? How about some of your most reliable vendors?

You Have To Start Leveraging Your Long Term Repeat Customers!

Imagine the following. (Which as always! Is strictly for. Hypothetical marketing illustration purposes only. Let’s take a local, non franchised. Retail furniture store.

And they want to get the word of mouth and mouse out. Without having to break the bank. In order to do so. They or you! Definitely need to have a pretty good idea. What your ideal customers. Total lifetime customer value metrics are.

This way. No matter how much you invest on the initial front end of your first time customer acquisition funnel. It makes economic sense to do so.

So the retail furniture store owner(s) determine. Their ideal customer. Is worth at least $11,000 dollars gross. Over the next 5 -7 year period. Give or take. And because they also proactively utilize opt in email marketing strategies and tactics.

Their gross front and long term back end profits. Are typically higher. Than a majority of their local competitors. So they offer.

The 1st 50 or X number of locals. Who, both join one of their VIP opt in email lists. And drags a friend with them to the retailers store. Who’s at least 18.

And they spend at least $100 or X number of dollars. On a high end coffee maker. They get an extremely time sensitive discount coupon. From a popular, local, non franchised bakery.

So they can purchase. A 10 lb. bag of gourmet coffee of their choice! And purchase it at the bakery’s actual hard cost. Say what?

Don’t Just Waste A Fortune On Traditional Ads! (Promote Your Way To Success Too!)

And as long as their friend. Joins one of their VIP/Very Important Person opt in email lists. Before they leave the store that day. They can save 20 or X% off their total purchases. Plus, they also receive.

And extremely time sensitive discount coupon to the bakery too! But here’s where it potentially starts to get very interesting! Those 50 or X number of customers. Are now part of an exclusive group!

Every one of those 1st 50. Who post their photos or videos on social media. (And tagging the retailer.) Showing where they have their deluxe coffee pot. And ta g the retailer.

On their next visit. They automatically get a $5 or X dollar off an Xtra Large pizza gift certificate. From a local, independently owned pizzeria shop.

This definitely keeps the positive word of mouth and mouse currency flowing nicely. Don’t you agree? Entrepreneur going forward.

What’s your low cost plan? For consistently building brand equity? Especially when you can do so. For literally pennies on the dollar.

Entrepreneur You Definitely Have Previously Untapped Marketing Options!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)

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