So What Can Savvy Marketers Learn From One Of The NFL’s Oldest Plays?

 

So are you an NFL fan? Or are you an avid football fan of any kind?

Be it Pop Warner (Jr. HS) , HS or college and or the NFL or Canadian football league.

If you are, then you probably recognize the name of one of football in general (and the) NFL in particular’s oldest  plays, that being what’s very often referred to as the “play action pass.”

Now without boring the non sports fans to tears! Here’s the short version.

Basically, whenever the quarterback wants to buy a few extra seconds, in order to give his intended receivers a chance to get open.

He will pretend to hand the ball off to one of his running backs as he ‘s back peddling in order to set  up to throw the ball down field.

And the crafty running back will move forward and pretend to receive the ball in order to help sell the illusion to the defensive team.

So What Crucial Marketing Lesson Can Extremely Savvy Marketers Learn From One Of The NFL’s Oldest Plays?

And if all goes as intended, both the front linemen and the linebackers on the defensive side of the ball, will have to hesitate just long enough,because they’re not totally sure if this is in fact a pass play or a run?

And this ever so slight hesitation on their part (typically) gives the receivers just enough time to quickly get open. And hopefully catch the intended pass, and move the ball down field.

Sometimes this play works extremely well and the offensive team will either go for a really big gain (and or), they may even score a touchdown!

Of course, after that watered down version of an explanation of that particular NFL play, you’re probably wondering “how” in the world, some if any connection can possibly be made between that and the business world in general and marketing in particular? Fair enough!

So Do Your Current Marketing Ploys And Or Tactics Compel Your Ideal Prospects And Or customers To Take the Specific Actions You Want!

Okay, here’s the main point: the so called “play action pass” play, is a really nothing more than a carefully orchestrated ruse on the part of offensive team!Say what?

And it’s ultimate purpose is to fool the defensive players into thinking one thing is happening, when in reality, something else entirely, is actually taking place!

Case in point: recently while reading the blog post (okay), studying the blog post of a seven figure earner.

A link was included for a free gift offer. Cool! So once the link was clicked (remember, our “play action pass” play) scenario here!

A really well done HD quality video started to play from another well known, eight figure a year online earner.

Don’t Forget Some Form Of Power List Building Is Always A Must!

And this well known marketer was offering (get this), his brand new hard cover book,(on what else?) successful Internet marketing strategies, which he says currently retails for $17.95.

However, for just $7.95, (the so called cost of shipping and handling), he would gladly send it out!

But here’s the thing. After watching the video and over the next several days, a few more of what you might either refer to as  his JV partners and or affiliates etc, they too sent out email messages, with subject lines that read: “Mark, Can I send you this book?”

Always Look For the Marketing Ploys Or Strategies Just Beneath The Primary Marketing Strategies And Or Tactics!

So here’s where the “play action pass”  play mindset starts to come in. Let me get this straight. A perennial eight figure a year earner, has just written this brand new book, and he along with all of his overly enthusiastic joint venture partners/affiliate friends etc, would like to send it to me, for just a mere $7.95.

First of all, they wanted me/you to fill out this short sales form, by supplying not only your current credit card information, but they also wanted a valid phone number as well. Hmmm?

Sometimes Things Aren’t Always What They Appear To Be At First Glance!

(Don’t You Agree?)

So more than likely, they are generating and or identifying highly targeted leads, at (or very near) break even up front cost! Agreed? Plus, they’ve got (in all likelihood) a valid phone number, right?

Plus, (get this) I decided to by pass the apparent sales funnel, and attempted to get the book directly from the book store, so I tried to order it through my local Barnes & Nobles and was informed, the publisher (mysteriously) no longer had any copies left! Say what?

You’ve Got To Develop An Extremely Pro-active Back End Component To Your Business And Or Service!

Which only leads me to believe even more, the real reason (and or) one of the main reasons, they want a valid phone number.

Is because someone from his office is going to call you and either attempt to sell you some type of high end Internet marketing course. And or attempt to enroll you into some type of high end coaching/mentoring program.

For which all of these well meaning affiliates, (and the commissioned sales reps) that call you, get a really nice piece of the action as well!

Just Because Your Marketing Strategies Initially Start out Small Doesn’t Mean It Has To Stay That Way!

Thus, just like one of the NFL’s oldest plays, the good ole “play action pass”  play attempts to sell the illusion to the defensive team!

I think this marketer, while being sincere about wanting to lower the price of his new book, in order to get it in the hands of more aspiring entrepreneurs! (I’m just so touched!) Aren’t you?

His real mission is to identify that ever smaller percentage of potential prospects, that are prime to invest some much bigger dollars!

And hey, that’s totally cool! But, still in  all, it looks like the good old fashion, “play action pass” play, just the same! What say you?

Once You Develop A Marketing Strategy And Or Tactic Which Consistently Works! (Keep Testing And Continuously Building Out Your Sales Funnel!)

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this post on your favorite social media sites or tweet this.Thanks!

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