Why Some Affordable Small Business Marketing Ideas Never Go Out Of Style!

You know one way or another. You and or major competitors have to consistently do something in order to get the word out. Right? Agreed. And whether you and I call it advertising, marketing or promoting.

You can’t just sit back and hope. Your ideal prospects will somehow find you. Before they do your major competitors. right? Agreed. This definitely being the case. Now more than ever.

You would be wise to start at least inexpensively A/B split testing some affordable small business marketing ideas and or strategies. Don’t you agree?

Because consistently doing so is the ultimate gateway to some long term profit generating possibilities. For literally pennies on the dollar. You or your major competitors can start systematically generating more front and long term back end profit producing opportunities. Whose not open to that?

This Is Why The Average Advertising Budget For Small Business Owners Or Service Providers Is Probably More Than Enough To Get Started!

Case in point. Let’s say you’re the sole owner of an incredibly popular, single location, non franchised retail appliance center. And your ideal customer currently has a total lifetime customer value metric of somewhere between $350- $11,000 dollars. Give or take over the next five to seven year period.

Unlike the vast your majority of your major competitors. Thank goodness you’re no longer willing to spend, (more like waste!) a staggering $25,000 or more per month.

On those outrageously expensive, dismally performing local billboard ad or full and half page local Sunday newspaper ad campaigns. Instead simply due to an incredibly simple and short conversations with one of your oldest and most reliable vendors.

And one of your most reliable suppliers. You’ve quickly come to realize there is literally a ton of potential new business. You or your major competitors can and definitely should strategically and systematically access. For literally pennies on the dollar. Say what?

Here’s two incredibly simple ways. You or your major competitors plan on at least inexpensively A/B split testing. To discover just how much.

Or if your gut kneed marketing instincts are even close to being accurate. Seriously consider the fact.

Your vendors and suppliers are constantly in daily, weekly or monthly contact with other local businesses and services. Correct? So they’ve definitely already formed some rock solid relationships with some of these non directly competing entrepreneurs. Correct?

Here’s Where And How You Or Your Major Competitors Can Inexpensively And Strategically Move Your Business Or Service Far Ahead Of Your Major Competitors!

1.) Potential marketing strategy # one: You can and should seriously consider whether it makes economic sense to allow at least some of your most reliable vendors or suppliers. Get this. To offer some of your best market tested. Extremely time sensitive gift certificates.

Or first time customer only time sensitive discount coupons to their current and future customer base. As “thank You for Your Business! gifts. And JV (Joint Venture) revenue share with them. Anywhere from 25-80% of the initial front end gross profit of each new first time customer generated. Huh?

Knowing you or your major competitors will consistently net 100% of all the future back end sales, referrals and bank account filling testimonials going forward. Can you say kaching?

2.) Potential marketing strategy # two: Create some incredible word of mouth and mouse buzz. Simply by letting your vendors and suppliers current and future employees and or associates etc.

For an extremely limited time. Simply for joining you or your major competitors opt in email or text message list. And simply for dragging a friend to your store whose at least 18. Before your sales events expiration date expires. They automatically get to purchase one of your higher end tablets at your actual hard cost. Say what?

And their friend. Provided they join one of your previously mentioned lists before they leave the store. They can save 40% off any purchase. And just for dragging a friend back with them within the next 30 days or less.

Put Your Creative Marketing O Promotional Hat On! (And Start Getting Out Of Your Own Way Already!)

They automatically get a $25 dollar gift certificate to a popular local grocery store chain. However, simply for returning to you or your major competitors store within the next ten physical days or less. (Not the the next ten business days or less.)

And for dragging another friend with them whose at least 18. They are eligible to automatically receive a $50 dollar gift certificate to a popular grocery store chain. Plus save an additional 40% off up to $1,000 or X amount of dollars. Say what?

So you know a certain percentage of them will be constantly bragging both on and off of social media. Correct? Absolutely. And remember you or your major competitors only provide these various, potentially bank account filling ethical bribes.

Once the intended recipient performs. Not before. How’s that for win/win? So hopefully going forward.

You now have a much better appreciation. Of “how” you or your major competitors can and definitely should systematically be leveraging some of your most reliable vendors or suppliers. Various assets or resources. Agreed?

(Not focus or get too caught up on the specific numbers being used. They’re only for hypothetical marketing illustration purposes only. It’s the overall marketing/promotional concepts you’ve got to grasp.)

Because if or once you do. You’ll definitely start to appreciate how and “why” some affordable small business marketing ideas or strategies. Simply never or rarely go out of style. Don’t you agree?

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

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