How The Ultimate Insiders Eventually Convert Losing Marketing Campaigns Into Winners!

(And How You Can Too!)

Any idea what the odds are of (A.) getting your book (aka) your masterpiece actually getting published? Let alone the odds of it actually making the “best sellers list!” And what if anything, do these gut check questions have to do with three proven examples of marketing strategies that really work? So glad you asked?

Enter the four main (totally fictitious) characters for this particular post! Let’s say they are four highly accomplished experts (in their own rights), when it comes to the different aspects of successful online marketing. One know’s the ABC, ‘s of SEO (search engine optimization) on page and off page!

Another know’s the in’s and out’s of installing and using WordPress  blogs, the other knows PPC (Pay Per Click) advertising backwards and forward! And our final expert knows “how to” effectively use video to generate tons of free leads via good old youtube!

Powerful Examples Of Marketing Strategies That Didn’t Initially Pay Off!

These four power house experts (who’ve) known each other for years! Finally decided to combine all their years of “real world” experience and write a “tell all” ‘how to” hard cover book! And make a ton of money to boot, while having all types of fun in the process!

Well, that may have been their original intentions! But (once again), a little thing called reality kicked in! First off, after a gazillion “reject letters” from practically all the major book publishers! They (finally) decide to “self publish” their masterpiece and cut out the middleman!

Which in this particular case is the major book publishers! So they pre print 25,000 copies, in order to get a lower price per book.

And (besides) they figure, all the money they make from this initial first printing, they’ll use to buy more pre printed copies in the second printing! Wrong!

Unfortunately, they discovered what a staggering 90% of all first time publishers discovered! The general public has little or no interest in their work of art and labor of love!

The net result is, like far too many other (wannabe self published authors), they’ve got a garage full of unsold books! Just waiting for the recycle bin or paper shredder!Right?  😀

 Now How About Some Proven Examples Of Marketing Strategies That Really Work!

After years of not being able to move their books, and when they were just about ready to (totally) call it quits and just burn or shred the unsold books and move on!

They get an email (and or offline) direct mail piece to attend this local offline two day marketing workshop.

And there they pay particularly close attention to this one particular featured speakers named “Mr. Marketing!” (Hmmm… that name does sound familiar now doesn’t it? 😀 )

Anyway, Mr. Marketing shares this one particular marketing strategy that gets them extremely excited!

He pointed out how savvy commission only mortgage brokers (and some savvy) Real Estate brokers actually turned the virtual bursting of the highly over inflated Real Estate bubble, into a huge (previously untapped) profit center!Say what?

Because as you recall (not so long ago), after the over heated Real Estate market started to crater! Banks and other traditional lending institutions, (practically overnight) got really strict with their lending practices!

Keep Implementing Effective Marketing Techniques And Or Strategies And watch What Starts To Happen More Times Than Not!

Which caused the “loan rejection) rates to practically sky rocket! Which meant that suddenly about 80% of those (with) fair to middle of the road credit scores, suddenly were being rejected for mortgage loans!

At first times got incredibly lean for about 85% of the commissioned only mortgage brokers! But then (as is ) usually the case!

Good old marketing ingenuity kicked in! And suddenly those savvy mortgage brokers, started going to the end user big time developers, who were (sitting on literally millions of dollars) worth of unsold inventory!

(That was literally costing them a fortune in up keep, maintenance and taxes etc!)

And they negotiated  (irresistible “owner financing terms” for the previously “rejected loan’ applicants! The mortgage brokers pointed out to the developers, “how” much faster and easier it would be to sell their properties to this ever growing pool of potential buyers, without traditional “bank financing” red tape!

(Not to mention the fact that it would also set off the occasional bidding war as well!)

Don’t Discount The Long Term Effectiveness Of Utilizing Some Basic Marketing Strategies!

After securing the developers approval! They successfully negotiated with the banks, for the banks to contact all their previous “rejected loan applicants (by both ) phone, snail and email etc.

And invite them (first) to a free online 90 minute webinar explaining this brand new program! Then, they invited them to a local offline event, so they could actually meet the participating developers in person and see more pictures of the available homes etc.

Plus, they met other local residents that were now new home owners, as a direct result of this brand new “How To Buy The House Of Your Dreams! (Even When You Can’t Qualify For A Loan! Program.

In part two, you’ll discover the incredible (little known) marketing secret that our previously four struggling self publishers used, to turn a losing marketing campaign into a winner!

Thank Goodness You Really Don’t need The Best Marketing Strategies Of All Time In Order To Be Extremely Profitable!

Plus, you’ll discover step by step, three more proven examples of marketing strategies that really work! See you in part two! Because you definitely don’t want to miss it!

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!

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