This Is Why You Gotta Start Utilizing Some Form Of Digital Content Marketing!

So what type of marketing or promoting is your favorite? Or do you currently have a favorite paid marketing or promotional specialty? Is it potentially expensive PPC (Pay Per Click) advertising?

Or are you into banner ads? Or is solo email ads your thing? If your business or service is primarily marketed or promoted offline. How do you consistently generate your initial front end sales or referrals?

If your online or you plan on marketing or promoting your business or service online. What’s your current digital content marketing strategy? Do you even have one?  And can you scale it fairly quickly?

Do you know or have a pretty good idea what your ideal customer or clients, total lifetime customer value metrics are? If not, why not? The reason why you need to get a realistic idea of what these metrics is.

So going forward, you can be or quickly become, a whole lot more strategic. With your digital content marketing strategies or tactics. As you’re about to discover.

Are You Sure You’re Not discounting The Long Term Potential Value Of Some Form Of Content Marketing?

So currently what type of digital content marketing strategy or tactics are you currently implementing and why? Are you blogging? Or is video marketing your thing? Or are you a podcast-er?

Or like me are you currently leveraging podcasting by being a frequent quest on various popular podcasting shows. Or are you leveraging multiple mediums at once?

 

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Strategic Digital Marketing Opens The Doors To Multiple Potential Marketing Opportunities!

Quick question. Do you currently have your own state of the art, self hosted WordPress website or blog? And if you currently have your own self hosted blog. How often do you or someone within your organization, publish fresh, “how to” problem solving content to your blog? Great.

Because periodically posting, fresh content. Aimed at your specific target market. Is a proven (long term)blogging/ content marketing strategy to help steadily grow your laser targeted audience. But here’s the thing. You or your major competitors blog.

Is only one proven way to systematically reach your target audience. Right? And you and I have no real control over whether or not your content consistently ranks on any of the major search engines first or second page. Right?

So let’s say with all of your current blogging efforts. Your blog steadily receives about 2,000 unique visitors per month or more. Big congrats.

However, the very next month. Guess what? Google and the other major search engines change their algorithms again. So your ranking slides down even further. Now instead of ranking on the bottom of page two for a specific long tail keyword  phrase.

Now you’re on the bottom of page seven. Which means you or your major competitors may as well not even be ranked, correct? Right.

So How Does A So Called Digital Content Marketing Strategy Possibly Make A Difference?

Great question. First of all. Let’s say you or your major competitors. Over time of course. Start doing “guest podcasting” appearances, at least once or twice per week.(Or more if your schedule allows.)

And as you can clearly see from the dates on those two reminder notices. Depending on “how” pro-active, you or your major competitors are.

Two “guest podcast” appearances on relevant podcast shows. Is extremely doable. Correct? But let’s cut this in half. And say you can start routinely appearing on at least one laser targeted podcast per week.

And they not only link to your site on their blog or e-commerce site. But they also allow you to mention your site or specific lead capture page address. So hopefully some of the laser targeted traffic decides your free lead magnet giveaway. Helps solves at least one of their major concerns. Which compels them to join your opt in email/mobile marketing list.

And remember. As you look at Stacy’s comments in the first confirmation notice. Her team has a pro-active marketing approach. They will professionally edit the entire episode.

And create both audio and video snippets. And they’ll post them on youtube, twitter, Instagram, Linkedin, Tiktok just to name a few.

Are You Starting To Truly Appreciate How The Right Content Marketing Strategy Can And Will Make A Ton Of Difference?

Plus her professional marketing team will also post some of the snippets on their state of the art WordPress blog. Look at all of this continuous free, viral marketing leverage.

Now multiply all this pro-active marketing leverage by 52 weeks. Provided of course. You or your major competitors build up to at least one “guest podcast” appearance per week.

And let’s say each appearance translates into just 100 new targeted visitors per week. In 52 weeks. (One year.) You now have generated an additional 5,200 unique visitors to your blog. Not bad, correct? No doubt.

And rest assured. At least some of the corporate, institutional type of advertisers. Will be or quickly become very interested in buying some type of ad space on your blog.

You Don’t Have To Keep Waiting On Opportunity To Knock! (You Can And Definitely Should Help It Move Along!)

Other vendors will be more than willing to offer you free or extremely low cost access to their products or services. In exchange for some type advertising or JV (Joint Venture) arrangement.

The bottom line is. Part of your online promotional strategy definitely should definitely include, some type of digital content marketing strategy. Don’t you agree? Me too.

(And BTW, if you or anyone you know, like and trust has a business related podcast. And you or they are proactively looking for guests. Please reach out to me via my blogs contact page. And simply put the words “Potential Guest Podcasting Opportunity” in the subject line. And share your particular details in the main body copy of the email.

And I’ll return your email message asap.)

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters ,who also target, small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

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