This Is How You Systematically Make Your Average Customer Acquisition Costs Go Way Down!

When you actually tally up your typical cost to generate a first time customer. Are your costs way more than you initially anticipated? And going forward. What specifically is your short and long term marketing or promotional plans? Do you really have any? How about this?

If there’s a proven and realistic way for you or your major competitors to systematically make your average customer acquisition costs go way, way down. (Relatively speaking of course.) You’d at least like to know about it. Would you not?

Because the fact of the matter is. You or your major competitors can most definitely invest some or most of your allocated marketing/promotional budget into some non traditional lead generation or non traditional word of mouth referral generating strategies and tactics.

And start separating yourself from your major competitors. For literally pennies on the dollar. (Entrepreneur can you live with that?)

You Lower Your Average Acquisition Cost Per New First Time Customer! (And Watch Your Long Term Back End Gross Profits Soar!)

Case in point. Take your single location, non franchised retail furniture store. As it stands now. Your ideal customer has a total customer lifetime value metric of somewhere between $300 – $15,000 dollars. Give or take over the next five to seven year period.

And part of the reason your range is so large. Is because you have both corporate (private business owners and service providers), along with affluent and influential local men & women who are also factored into the mix.

Say for example. You or one of your major competitors decide for the next 90 days only. To A/B split test the following non traditional lead generation strategies and tactics. To see how much if any, long term positive, viral word of mouth and mouse buzz it will create.

Since you’ve been investing, (more like wasting!) a staggering $25,000 dollars per month. Over the last two years (24 months alone.) On those dismally performing, local billboard ad campaigns.

Perhaps you need to re-allocate at least part of that $600,000 dollar investment in other potentially profitable approaches. Which are not only far less expensive.

On paper anyway. But also has the potential, in both the short and long term to be far more valuable to you or your major competitors.

Why Sometimes The Best Marketing Plans For Small Business Owners And Service Providers Is To Not Try And Be Like The Big Corporate Types!

For starters. (Please!) seriously consider the following, potentially lucrative -long term marketing strategies and tactics. If you take the $25,000 or X amount of dollars, you or your major competitors have been investing per month. Just on those dismally performing local billboard ad campaigns alone.

So $25,000 dollars per month over the next three months equals a gross upfront out of pocket cost of $75,000 dollars. Right? So imagine what type of long term word of mouth and mouse buzz. The following marketing/promotional strategy will surely generate. Both on and off of social media.

So what if you or your major competitors decided to pay the actual hard cost $2.00 to buy X amount of locals a free Xtra large, plastic cup “Big Gulp” cup of gourmet coffee, initially for the local plumbers and local contractors union members. Say what?

So let’s take two months worth of billboard ad campaign dollars, (or roughly $50,000 dollars.)  Which would normally go to buy those dismally performing local billboard ads.

And instead buy every local plumber and contractor union member, one free Xtra large “Big Gulp” cup of coffee. Courtesy of one of your top JV (Joint Venture) partners. Who runs an incredibly popular, single location, non franchised gourmet coffee shop.

Watch Your Brand Awareness Metrics Constantly Soar When You Or Your Major Competitors Market Or Promote Like This!

So $50,000 dollars divided by the actual hard costs of $2.00 dollars or X. Which covers the actual hard cost of the gourmet coffee and the Xtra large “Big Gulp” plastic cup. This means initially at least $25,000 locals will at some point head over to this single location gourmet coffee shop in order to redeem their extremely time sensitive gift certificate. Right?

And when they present their gift certificate via their phone. They will also be given an Xtra large, plastic “Big Gulp” cup. And their very first cup of gourmet coffee or cocoa or lemonade or ice tea or lemonade etc.

It’s on the house. Say what? (In reality it’s already been paid for buy by you or one of your major competitors.) So instead of this potential long term repeat customer paying the current retail price of $5.79 per cup or X.

Their first one is free. However, going forward every time they come back. And rest assure a certain percentage of them most definitely will. Now they only pay $.99- $1.59 cents per cup. Huh?

But here’s the really cool part about you or your major competitors potentially long term JV revenue share arrangement with this particular gourmet coffee shop. Those Xtra large plastic “Big Gulp” cups.

(Which BTW are soon to become highly visible fixtures throughout the local business and residential community.) Think about “what” this type of mega free constant exposure. Will do for the gourmet coffee shops or their local major competitors bottom line.

You Get The The Ball Rolling In The Right Direction! (And Your Brand Building Plan Will Open The Doors To Previously Untapped Marketing Opportunities Wide Open!)

But the cups will have you or your major competitors lead capture page address on it. Huh? This way when the recipients see the word free gift after your dot com address. They rush to your state of the art WordPress websites lead capture page.

This way they and others who see the cup either at their job or at someone they know and respect-s home. They’ll either join your opt in email or text message list. In order to enter your free monthly drawing. For their chance to win a $5,000 dollar deluxe home entertainment system.  Huh? (Which keep in mine.)

Your actual hard costs are typically half or slightly less. So while you or your major local competitors are systematically building your opt in email or text message subscriber base. For literally pennies on the dollar. One of your long term, non directly competing JV partners.

They’ll give away an extremely great tasting cup of gourmet coffee. Which you or your major competitors initially paid for. Correct? And now rest assured. At least some of those recipients will become long term repeat customers of the gourmet coffee shop.

Who will occasionally do more than simply purchase a cheap cup of great tasting whatever. And all the while, they’ll be constantly bragging to friends, extremely close family members, current, ex and future co-workers. Current, future and ex- neighbors etc.

About the great tasting coffee. And the really cool perks. You’ll discover in part two. They constantly receive for remaining an active subscriber on your list. How cool is that? Can you find a loser here?

Are you finally starting to appreciate “how” you or your major competitors systematically make your average customer acquisition costs go way down. Any questions?

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