How To Leverage Negative Trends In The News!
(And Look Like A Hero To Your Target Market!)
Have you noticed that so much of (both) your local and national news leans heavily towards negative trends in the news? There’s a reason for that my friend. Simply put, negative news sells! By the bucket loads! Oh yea!
The eyeballs can’t get enough of those nasty little ( and far too often illegal) details! That being the case, you (and I) as savvy marketers, need to stop swimming against the trend, and instead “leverage” these negative trends in the news, while (being viewed and perceived as a hero) in the eyes of your particular niche market.
How The Ultimate Insiders Positively Leverage Negative Trends In The News!
(And You Can Too!)
Here’s basically one of the simplest ways the ultimate insiders strategically leverage negative trends in the news.
So you’re watching (either) your local or national news, and currently being broadcast all over the place ( including being splashed all over your local newspaper) is a national story about the latest “Ponzi scheme” scam artist -King- Bernie Maddoff, being led away in handcuffs, for literally defrauding unsuspecting investors out of billions of dollars!
Can you say “Nancy Grace TV ratings bonanza! Because anytime a story of unimaginable corruption, like this breaks, the TV execs are literally chomping at the bit! Because they know all too well, the type of non stop wall to wall coverage this type of monumental scam being exposed will provide!
(By the way, for those of you not currently familiar with the term “Ponzi scheme.” This particular term, originated and was popularized by an Italian American, named Charles Ponzi.
He basically milked /swindled investors out of literally millions of dollars, by soliciting money from them, while simultaneously promising totally outrageous and nowhere near realistic rates of return (ROI’s.) Back in the early 1920’s.
Ultimately, the fraudulent scam collapsed, (surprise!) and he was convicted on multiple counts of fraud and sent to prison! And thus, from that day forward, any similar type of illegal or shady investment scam, has been affectionately referred to as a “Ponzi scheme!”)
How Not To Let The Negative Trends In The News Affect Your Business Product Or Services!
Even though your totally legit service, has absolutely no intentions of defrauding anyone ever! Let’s suppose your totally legit company and or investment service, solicits potential investors and you want to “avoid” at all costs, this entirely unjust broad generalization, of being labeled a ‘Ponzi scheme!”
So “why not” create (either) a series of “how to” articles, videos or pod casts entitled “Seven Simple Ways To Detect A Ponzi scheme! ( So you don’t get ripped off!)
And you start to painstakingly educate your prime potential customers and clients! Point out powerful little known insiders tips, and other closely guarded “secrets’ about what unsuspecting potential investors, had better beware of, before they write a check to a fraudulent scam artist!
Maybe create a free sample 5-10 point checklist that you include in your free offline 90 minute educational introductory workshops.
That you periodically sponsor (say once) every 90 days or so! (You gotta inexpensively test!) Or offer weekly “potential new customer/client calls in with your specific questions days.”
Maybe once a week on Fridays, answer questions for one to two hours! Is this type of long term proactive marketing approach far more intense? Absolutely! Will it take more upfront capital, in order to proper implement? You’d better believe it!
But will it without a doubt, separate you from your run of the mill competitors?
And position you or your company as the the viable and intelligent alternative to all of the mass sales pitches! And increase your long term profits! No question!
And you’ll attract your best potential customers and clients in droves! Simply by leveraging the negative trends in the news! Any questions
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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