Let’s Talk About The Untold Story Of Paid Ads!
(Your Failed Ad Campaigns Cost You In More Ways Than You May Currently Realize!)
You see the screenshot image of the living room set? Imagine a major, local furniture store. Is constantly featuring it. In some of their paid ads.
Both on local 30-60 second TV ads. As well as in their full and half a page ads. In both the major local newspapers. As well as in the local throwaway guides. Regardless of how much the ads cost.
But especially if they don’t break even. On the initial front end of their sales funnel. Because if your/our ds aren’t profitable on the initial front end. And you and I have no back end marketing/promotional strategy to speak of! That money’s gone! And it’s not coming back. Don’t you agree?
You Don’t Have To Burst Your Ad Budgets! (In Order To Make Your Promotions Profitable!)
You already know or should have a pretty good idea. What your typical 30-60 second prime time, local radio or TV ads cost, right?
And they’re definitely not cheap are they? You and I invest the money. And unless your/our earn a front end profit. The money’s not only gone.
And probably gone for good, right? but even when independently owned retail furniture stores. spend $50K or more. On one of their outrageously expensive! Traditional, local radio or TV ad campaigns.
This capital. Is not available. To be reinvested, back into their stores showroom. In order to continuously boost their their long term conversions.
From their daily, weekly and monthly foot traffic. Nor is that money available to continuously build an extremely viable opt in email or SMS list.
Which allows them. Or their major competitors. To inexpensively follow up. With extremely hottest prospects. And or their existing customers. The other marketing/promotional alternatives.
Offer far more, positive, long term residual effects, correct? As opposed to outrageously expensive! One and done. Traditional ad campaigns.
Yes You Can And Should Collect And Closely Monitor Your Data! (Or You Could Also Go About Things Another Way!)
Let’s all face the brutal reality already! Mass marketing is best left. To the corporations with outrageously large ad or promotional budgets.
Because you simply can’t laser target your message. To an extremely broad audience, right?
And don’t forget or neglect your current or future vendors! Because they have current and future assets and or resources. Which are barely being leveraged and monetized! Or not at all, correct? (Go ahead and book your free 30 minute brainstorming session now! If you want to discover what these drastically underutilized assets and or resources are! And you can put them to work for you now!)
A good, mind you! Not a great email marketing campaign. Drives or creates additional revenue from already captured. Existing customers.
Let The Deep Pocketed Corporations Use Outrageously Expensive Ad Campaigns! (Which Try To Use Mass Appeal!)
An existing customer. Is 500% or 5 times more likely! To periodically refer potential new customers. Existing customers are 500% more likely! To come back and spend even more money, right?
And existing customer. Is also 500% more likely. To provide either, video, audio or written testimonials, agrred?
Plus whomever they get ethically bribed/rewarded. For dragging with them. To you and or your major competitors store. This type of long term marketing/promotional leverage.
Coupled with with local, non directly competing. Joint Venture/JV partners. Or cross promotional partners. Should begin to open your eyes incredibly wide ladies and gentlemen. To the potential waste!
Of certain types of paid ads. Don’t you agree?
Once Your Money’s Spent! (It Only Comes Back If Your Ads Pay Off!)
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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