How To Scale Your Business Without Relying On Investor Money Or Having Deep Pockets!Part Two

So here you are again, faced with yet another seemingly insurmountable business challenge, correct? This time, you’re seriously wondering, “how” you’re going to systematically scale your business or service.

Without having direct or indirect access, to some of the more conventional means or methods. Correct? And while you’re contemplating your next move or two.

Let’s be brutally honest. You’re not exactly a social media marketing guru or guruette, by any stretch of your imagination.Right? No worries, neither am I.However, “what” if you or your major competitors.

After much strategic A/B split testing, tweaking and implementing.You could put in place, some rather low hanging fruit marketing strategies or tactics. And doing so, continuously propel, both your long term, gross front and back end profits to whole new levels.

You’d hopefully at least seriously consider, adding these market tested strategies and tactics, to your long term marketing plans, correct? Good answer.

So Are You Finally Ready To Discover How To Scale Your Business Or Service(Just Like The Big Boys And Girls Do!)

Hopefully this first, two pronged marketing example, will be extremely eye opening. Because it can and definitely should be considered, from multiple angles. Say for example. You’re the primary marking and PR (Public Relations) “IT” person, for a fairly successful women-s cosmetic distributorship. And BTW, tin this particular case, the “IT” just referenced.

Does not stand for “Information Technology.” Instead, “IT” just represents the fact, you”re the primary go to person, for your business or service. As it relates to marketing, advertising or PR campaigns.

Anyway.You’re ideal customers, are women, (literally) from all walks of life, primarily between the ages of 18- 60. Typically though, because you target higher income earning professional women.

And your ideal female customer, has a total lifetime customer value metric of somewhere between $250- $3,500 dollars. Give or take over the next 5-10 year period.

Remember, while the vast majority of your major competitors, are usually content, to pay outrageously expensive retail rates, to generate their first time customers.

You instead, prefer to steadily grow geometrically. Not just in a snails pace, by growing in a linear, one new customer at a time pace.

Scaling Your Business Or Service Starts With A Few Strategic Tweaks! (And Then You’re Definitely Own Your Way!

Case in point. Let’s say you or your major competitors, initially reach out to the administrators, for a local cosmetology school. Huh? Think about the untapped, long term marketing possibilities for just a moment.

Every graduate from the school. Will be looking for work, in a local hair salon. Will they not. Absolutely.And a small percentage of these graduates. Say anywhere from 1-10%, will be opening their own shop at some point as well.

Even if they initially start out working from home. Until they can bankroll opening a more conventional shop. Anyway. Here’s “what” you or your major competitors initially propose.

You’d like to give every current and incoming class, two free, extremely time sensitive, gift certificates. For a full, women’s “Deluxe Facial” treatment. Which is typically, anywhere from a $47-$67 dollar value. Say what? Why you so skeptically ask?

Two primary reasons.A. ) You’ll make the vast majority of your long term gross profits, on the back end of this first exposure. How? Because X% of the ladies who experience this initial treatment, will definitely want to purchase your other moisturizers, deep cleansers and skin softeners etc. Right? No doubt.

Don’t Ever Ignore Or Under Estimate The Long Term Profit Generating Potential Of Positive Marketing Momentum!

B.) The other reason. In this day of social media and selfies etc. A certain percentage of these first time customers, will constantly be on and off of social media, constantly spreading the word, about you or your major competitors fabulous products and services.

This is “why” you offer them two free, extremely time sensitive gift certificates. Because if they decide to come alone and redeem their gift certificate. They only save 10 or X% off the normal retail price.In other words, they’d be wise to drag a friend with them, whose at least 18.

However, you or your major competitors make it crystal clear on your gift certificate and or extremely time sensitive discount coupons. Both them and their guest.Get your “Deluxe Facial” treatment free. Simply by not coming alone.

And rest assured.A certain percentage of the recipients, will most definitely drag a friend with them, before the gift certificates expire.But here’s the other leg of your long term marketing strategy.

Can You Now Better Appreciate How To Scale Your Business Or Service Without Utilizing The Conventional Methods!

You or your major competitors,also make these pre- graduates aware.How they can continuously grow their word of mouth and mouse buzz. Once they get a job at one of the more upscale hair or nail salons.

Because keep in mine. What you’re about to suggest, will definitely work equally well, for either an upscale, independently owned hair or nail salon.You will have special, one or two sided index cards printed.

And the hair or nail stylist, will simply hand date them, and pass them out to their best customers who:

A.) Upgrade and purchase more expensive services from them.

 B.) Routinely refer new first time customers to them.

C.) Purchase various back end products, which your company, (conveniently!) will be more than happy to supply them with.

Plus, the moment these stylist, including the owners, sell X amount of your other extremely products and services. You’ll start supplying them with certain repeat products. Either at your actual cost.Or for free. Say what?

Either way. I hope your creative marketing juices, have been stimulated enough. So you much better appreciate. How to scale your business or service. Without relying on investors or your local bankers. Any questions?

Thank Goodness Semi Expensive Investor Or Institutional Money Is Not The Only Way To Go!

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

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