How To Increase Retail Sales Revenue! (Even If Your Main Product Or Service Takes A Hit!)

You’re definitely ready to go to the very next level or two, correct? Major congrats. Me too BTW. Of course now the immediate burning $64,000 dollar question becomes. How to increase retail sales revenue? Even if your main product or service takes a totally unexpected dip.

The good news is it’s definitely not as complicated or mysterious as it may seem on the surface. Clearly you and I or your major competitors will definitely need to burn the midnight oil in the beginning.

However, can you name any profitable on or offline venture which doesn’t require a ton of laser focused energy, time and financial resources and other extremely valuable assets in order to initially get going? Bingo.

Still in all. Every venture has its ups and inevitable downs. Does it not? So its definitely not a question of if they’ll hit the occasional entrepreneurial speed bump. It’s when and how often.

The following market tested promotional strategies and tactics. Are specifically designed to help you or your major competitors, not only withstand these inevitable speed bumps. But ultimately thrive during them as well. Entrepreneur can you live with that?

You Wanna Know How To Increase Retail Sales Without Constantly Tipping Your Hand To Your Major Competitors?

First consider “what” both you and your major competitors are constantly doing. Huh? You’re constantly wasting a fortune on those outrageously expensive, dismally performing traditional advertising campaigns, right?

Take for instance. How much does or has it cost you on a per lead (CPL) basis. Because you’ve consistently invested a staggering $25,000 dollars a month. On that dismally performing, local billboard ad campaign. Right?

When you actually tally up what you or your major competitors are consistently spending per lead. You’ve got to know and appreciate there are clearly some far more effective uses of your traditional ad/promotional budget. Right? Agreed.

Case in point. One day while in a local, non franchised sporting goods store. You notice they’re having a sale on some of their higher end golf clubs. These usually retail for $499 dollars.

But for the next few days. They’re just $249.Say what? And out of curiosity. You quickly strike up a (research gathering) type of conversation with sales professional currently servicing you.

You’d Be Amazed What A Little Non Traditional Research Can Do For You Or Your Major Competitors Bottom Line!

So basically “what” you want to know is. When those high end golf clubs sell for the usual retail price of X. What type of customers routinely buy them? And the answer as you might have already guessed is. Local professionals of all kind.

Local men and women. Who by day are doctors, lawyers, chiropractors, various types of therapists. Nurses, real estate professionals. Mortgage brokers, bankers. Bank managers, high end service providers, successful home based business providers and practically any and every other major category you and I can possibly ever think of.

This answer immediately gets your creative marketing juices flowing. So you let the owner(s) of the sporting good store know your non franchised retail appliance center is located just three suites down in the same mini strip mall.

And both the owner(s) and all of their current and future employees can receive two sided, laminated VIP “lifetime Discount” savings of X. Regardless of whether they leave the company or the company goes out of business. Say what? These laminated cards give them lifetime savings of X% off any and all of their future purchases.

Obviously your marketing generosity will definitely be constantly shared both on and off of social media, correct? No doubt. What’s that type of positive word of mouth and mouse viral exposure potentially worth? Especially over time.

This Is What Makes Marketing Reciprocity So Potentially Profitable!

Here’s part of  the long term reasoning behind your marketing generosity. You’d like to inexpensively get direct access to these local professionals. And both their personal and professional inner circles. “How” you so skeptically ask?

Simple. You’d like to sponsor, (100% finance) a monthly free drawing. Say what? Where each month at least one first grand prize winner. Wins a high end of (say) Calloway Golf Clubs. (You or your major competitors simply pay the actual hard cost for the golf clubs each month. This way the sporting goods owner(s) aren’t out of anything.)

This should be laser targeted marketing bait enough. To cause the locals to want to enthusiastically enter the free drawing by joining the sporting goods store owner(s) opt in email list.

Even if you or your major competitors have to temporarily pay for the email service provider. Huh? But that’s not all the monthly first grand prize winner wins. Say what? They also win three hours of paid, one on one coaching from a local golf professional.

Who typically charges $175 dollars per hour. (With get this!) A standard three hour minimum requirement. But the first grand prize winner will get these three or X number of hours thrown in free.

Simply because your retail appliance center will hook them up with a repossessed, state of the art home entertainment system. Which usually retail for at least $5,000 or X amount of dollars., And your actual hard cost is typically about half.

Wanna Know How You Or Your Major Competitors Can Systematically Take Things To The Very Next Level Or Two?

Each month after the 1st grand prize winner is announced via email message. All of that particular months 2nd grand prize winners will be notified.

They have won at least three or X number of extremely time sensitive 2nd prize gifts worth X.

1.) First: Simply for coming alone, they automatically qualify. For an extremely limited time of course. They can save X% an purchase(s) up to $300 dollars.

2.) Second: Simply for dragging a friend with them to the sporting goods store. They automatically get an extremely time sensitive gift certificate to your retail appliance center.

And they can save 10% off it they come alone up to $300 dollars. By simply for dragging a friend whose at least 18. Before the expiration date on the gift certificate expires. They automatically save up to 40 or X% off. Up to $1,500 or X number of  dollars. Say what?

Just By Systematically And Strategically Giving A Little On The Initial Front End! (You Or Your Main Competitors Can Consistently Generate A Ton On The Long Term Back End!)

Do you think this sort of market tested generosity will cause at least some of them to be constantly bragging both on and off of social media? You so got that right.

 3.) Third: For an extremely limited amount of time. They are given a link to the local golf instructor, (who may or may not be certified.) But they get a link to their calendar. (And get this!) They can either sign up for only one 90 minute session for $175 dollars. Which is the golfers usual hour long rate.

Or if they decide to book three hours. Instead of paying the usual rate of $175 per. Now they only pay $300 dollars total. Say what? Which basically works out to just $100 dollars per hour.

Plus (just depending on how) busy the golf instructor actually is or isn’t. They will give each customer who books a paid session with them. At least five extremely time sensitive gift certificates. And as soon as three or X number of them gets redeemed before they expire. The customer who referred them automatically qualifies for an additional hour free lesson.

On whatever specific part of their game they wish to improve. Can you spot a loser in this proven marketing triangulation strategy? Neither can I.

Any questions as to how to increase retail sales revenue? Even if your main products or services takes a hit.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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