So How Do You Explain Not Utilizing One Of The Most Powerful Marketing Ideas In Your Entire Arsenal!Part Two
As you previously discovered in part one of this series about ‘how” and “why” you should be strategically utilizing one of the most powerful (not to mention) practical marketing ideas,that was designed specifically for the fiscally challenged among us!
Just because your money is a little tight, entrepreneur don’t let that temporary solvable condition prevent your marketing creativity from serving you!
This Is One Of Those Proven Marketing Ideas You Simply Can’t Ignore!
As you recall from part one, (our hypothetical) savvy small business owner and or service provider decided to rent a booth at one of their annual trade shows. They needed to invest $7,500 dollars for a booth. (Or X), but instead of simply writing a check for the entire $7,500 themselves, they enlisted the help of three other non competing joint venture partners.
They each wrote a check for $2,500 dollars each (or X) which basically made your booth rental for the entire two – three day event free! Now here’s the first (aha) moment entrepreneur; it will probably never (ever) occur to any of your major competitors they too could find two (or more) other local savvy small business owners and or service providers and agree (before hand) to share (JV) their list, that you’re going to help them build by having a free drawing at the event.
Hopefully, this isn’t too complicated to follow right? Anyway, they charge their JV partners (say) $1,500 dollars each,(or X) and they in turn write a check to you (or vice versa) for the original $2,500 cost to share in the leads, that you collect at the event!
Now they (or you!) just grossed a $500 profit! $3,000 -$2,500= $500 gross profit left over! Or you might find one of other major player that could afford to simply write a check for (say) $5,000 dollars.
And you put up the remaining $2,500 dollars ($2,500 + $5,000 + $7,500) And you hold your free drawing (just like before) and generate a ton of leads, but then you simply temporarily rent your database to a couple of your local JV partners and charge the (maybe) $2,000 dollars each!
Now you just generated a $1,500 dollar gross profit (upfront), for your original $2,500 booth rental investment! $4,000 – $2,500 =$1,500.) Or any combination thereof! Entrepreneur, (hopefully) you can see and appreciate just “how” versatile these type of proven marketing ideas, can be, should you decide to implement them! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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