If Your Business Isn’t Using Strategic Blogging You’re Definitely Missing Out!

 

So you already appreciate, the enormous potential marketing leverage, using the Internet in general provides, correct? And strategic blogging in particular, right?

Without a  doubt, if your company’s pockets are deep enough, you can use a combination of paid banner, solo and or Pay Per Click (PPC) ad campaigns, to consistently drive targeted traffic, practically anywhere you want it to go.

But the primary challenge, with any type of paid advertising strategies is always, what happens to your forward momentum, the moment your paid ad campaigns stop? Exactly!

Of course, if you want to quickly do some type of traditional scaling upwards, there is no faster way than constantly repeating, some form of paid advertising and or marketing campaigns, to propel your business forward!

On the other hand, especially when you’re first starting out and your promotional budget is practically nonexistent.That’s how and why, strategic blogging, makes a whole lot of sense, don’t you agree?

You Do Understand Why Strategic Blogging Definitely Makes Sense!( Right?)

Before digging in, (entrepreneur), please bare this extremely critical fact in mine, (at all times), with regards to any type of strategic blogging strategies and or tactics etc.

While some type of generic blogging definitely makes sense, (especially if your marketing/promotional) budget is relatively tight!

It’s far more of a passive, rather than pro-active marketing strategy.Meaning, you (unlike the already) established gurus and guruettes among us!

You don’t simply publish your post and instantly generate favorable results, like tons of targeted traffic, or earning substantial income from (either) your direct sales letters and or affiliate links etc.(It certainly would be nice!Right?)

But those kinds of results are not necessarily realistic, especially when you’re initially starting out!

Nor do your visitors, but especially your first time visitors, rarely if ever, end up joining any of your opt in email/mobile marketing lists!And or buying anything on their very first visit to your site/blog etc.

But (my friend) rest assured, while it may not initially be peaches & cream, when you first start out blogging. It definitely does makes sense to do it!

Consistently Blogging For Your Target Audience Makes A Lot Of Sense!

For one thing, strategic blogging offers tons of potential marketing leverage.

Case in point, take a look at this screenshot below. My expert small business and social media marketing coach, Gail Gardner of growmap.com fame, (a while back), she published this blog post, which featured several fairly established bloggers.

And yours truly was fortune it enough to be one of them.Since Gail’s blog (currently) ranks higher on Alexas than my blog does, she easily generates far more targeted traffic to her blog post,right?

Which means, I along with all the other featured bloggers, constantly get free targeted traffic, because as new visitors find Gail-s blog, they continually social share the posts!

And as each brand new set of first time visitor eye balls discover Gail-s blog post, they can click my blogs link, land on my site and quite possibly join my opt in list, plus socially share my post as well.

Ladies & gentlemen, that’s called (marketing) leverage!Think about the benefits for just a second. Another expert skills, causes your blogs address to go viral, and you didn’t have to do any of the major lifting!

And yet, the social shares will (in all likelihood), keep right on coming, for years and years to come.

 

And unlike a paid advertising/promotional campaign,  the additional exposure, doesn’t cost any of the featured bloggers an additional nickel, does it?

And as featured bloggers, we’re all free to comment on, and share each others blog posts, to help with off page SEO (Search Engine Optimization) considerations.

And we also get the implied endorsement of an extremely respected blogging authority!And no heavy lifting on our part.

Ladies & gentlemen, let’s see you (and or) your major competitors, attempt to scale your business/service, on a measly one time front end investment of time or money!

So do you readily agree, a little strategic blogging, definitely should be a part of your long term marketing plan. I sincerely hope so! Now as is customary during this part of our show.

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that you can apply to your business, product or service in the next 30 days or less!

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