Advantages Print Advertising:Introducing Five Simple Advantages Print Advertising Can Mean To Your Business!

 

There are at least five proven fundamental advantages print advertising can mean to your business and or service.

No matter which side of the coin you happen  to be on. For ex; as you discovered in a  previous post about proven marketing budget examples.

You discovered how you could systematically turn a one time sale of a $27 dollar ebook and or $27 dollar audio product into some serious long term  back end income,correct?

Now in this post, you’re going to discover how an extremely savvy, local (and or) regional newspaper, newsletter  publisher and or online ezine publisher could basically use or market an entry level classified or  display ad space and still make a ton of long term profit.

This is really cool, so please pay close attention here.

Three Powerful Advantages Print Advertising Can Mean To Your Business Right Now!

The first big advantage that your local or regional newsletter publisher and or ezine or newspaper publisher has when it comes to print advertising is this.

You can use  (both) your classified and or larger display advertising  space to create some serious long term profits by creating some powerful joint venture partners.

For ex; suppose you have a single entry level display ad space that currently sells for $37 dollars or X.

You could inexpensively test by doing one of two things in order to create some serious long term profits for peanuts.

1.) In order to lead generate like crazy, you could run an in house advertisement in the space that you typically use when you haven’t sold the advertising space. And instead of running the traditional public service announcements.

Instead you could announce a free drawing where the grand prize  winner gets three free entry level display ads (a $111 dollar value) ($37 x 3 =$111) in order to promote their business, products or services.

And all the other runner ups win a valuable second prize which is two entry level display ads for just $17 dollars or some ridiculously low price ! Huh?

(By the way,that’s a savings of just under 78%!) ($17/$74=.22%)

Hang on, it will all make sense in just a second.

Have You Also Noticed How Most Effective Advertising Strategies And Or Tactics Involve Helping Others!

If this type of marketing ploy works you could try repeating it once every quarter (every three months.) 2.) The other thing  you could do is, allow other struggling cash starved small business owners that are  non competing with your Penny saver publication, to sell these super discounted entry level discount coupons to their valued customer base and keep 100% of the upfront profits for doing so!

Huh? Again, hold your horses, because it will all make perfect sense in just a second. 3.) Or you  could let other companies that need your exact same customer base, but are non directly competing with you, give away these special discount coupons to any of their customers/clients that upsell to their different upscale products and services.

You’ll help  them increase their long term profits for a fraction of the traditional costs and you of course have just gained a new potential long term customer for a fraction of your traditional costs! That’s win/win.

How And Why You Would Want To Sell One Of Your Best Entry Level Products Or Services At Cost!

Basically, when you really boil it down, all successful entrepreneurs (so that) means you, basically have two very distinct lists.

Of course you may currently have ten separate lists (on or) offline, but they basically fall into two distinct camps. Either the people on your lists are buyers or merely subscribers!

And all savvy marketers  know that a buyer (at any) level is far more valuable than a mere subscriber, no matter how loyal that subscriber may be.

Buyers (translated) paying customers pay the rent. Subscribers (only) don’t! So the psychology is this, given the choice, you’d much prefer to have a real buyers  list to simply a list of loyal subscribers.Right?

Although it could be argued that given enough time you can certainly convert some of your subscribers into buyers. And for sure that’s true, when your (on or offline) follow up process is done correctly.

Consistently Running Effective Advertising Campaigns Is Not Such A Slam Dunk Anymore!

However, anytime you can convert a lead (prospect) into some type of paying customer.You automatically have a 250% better chance of them (A) becoming a long term repeat customer and periodically upselling and purchasing other much more expensive products and  services.

Which brings us full circle. As a savvy marketer you could literally let your best potential long term clientele (meaning) the business owners that have products and services that best match up with the needs of your target audience.

Let them buy three entry level display or classified ads (as long) as they purchase three upfront (and if you have to) throw in a few powerful free bonuses to boot!

That you get from  your top JV (joint venture) partners and allow them to purchase the three entry level display ads for your actual cost, so you don’t lose a nickel here.

So This Is What Makes Advertising Effective!

Here’s your thinking; as long as their product or service is something that your surveyed customer base has indicated  they want.

After they run the three initial display ads (or online solo ads etc,) and hopefully their savvy enough to know how and what to A/B split test, in order to maximize their profits.

If they’ve made money, you could them approach them about becoming a Gold star JV partner. Huh?

Meaning- you’ll run their best market tested display or classified ads for free upfront in exchange for 25-50% of the generated profits! (Bet that’ll take your online profits and or profits in general to a whole new level!)

Think about this powerful marketing concept for a moment. What do you think they’d really rather do? Drain their cash resources upfront? Or pay you (meaning) the newsletter publication only for bankable results!

And of course the flip side is, you as a beginning cash strapped, struggling small business owner could start strategically approaching other smaller local publications and trying to put a JV like this together.

Especially if you have some type of ongoing monthly paid membership service of some kind.

Effective Advertising Strategies Don’t Always Have To So Straight Forward!

In the beginning (probably) 95-100% of the businesses you approach with a proposal like this will say no!

But the point is, until you get some posture, get your feet wet and close a few, and properly implement a few of these powerful JV arrangements in the real world.

You won’t necessarily have the type of posture and confidence you’ll need to pull it off. But keep at it and (sooner or later) you will.

Thus, the powerful advantages print advertising strategies can definitely mean to your business and or service. No matter what your particular  niche is. Any  questions?

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