How To Market Your Business Using An Effective Exit Strategy!Part Three
As you previously discovered in part two of this ongoing series, about how to market your business, just like the ultimate insiders do. The 37 billion dollar cruise ship hospitality business, is the perfect vehicle to plan and masterfully execute a long range exit strategy.
Because that particular industry is positively ripe with long range untapped possibilities. But first, let’s focus in on at least two more incredibly simple ways that the cruise ship and their joint venture partners, can create multiple streams of income.
So they can dramatically increase their long term profits. Remember, the average person or couple that books a seven to fourteen day luxury cruise, they earn north of six figures per year.And they know, socialize (are related to) and frequently do business with people who that amount and more!
And when they’re on the ship, and when the ship docks, they love to spend some of their six figure income! Don’t they?
How To Market Your Business So You Don’t Just Increase Your Sales!
(You Actually Increase Your Profits As Well!)
Picking up (basically) where part two of our little marketing drama left off. As you recall, the ship’s crew went to each cabin that had a female over 18 in it, and they gave the women one $200 dollar diamond studded earring along with a laminated two sided index card.
And they were informed, that just for attending the fashion show on the deck, they would get the other one! Let’s go one (giant marketing step) further, shall we?
The index card will direct them to a special lead capture page ( on the fashion jewelers WordPress blog) where they will be informed via a short five minute (promo) type of video, that right after the fashion show, one lucky female opt in email subscriber, will win a really stunning $2,500 dollar diamond studded necklace.
(Ladies, is that reason enough to join the jewelers list?) Here’s the other thing to keep in mine, with regards to the big picture. because this extremely savvy jeweler (if you noticed), is building an extremely valuable and highly responsive opt in email list!
And once a month (give or take) they will send their email subscribers, who let’s not forget, on average earns just north of six figures per year! The jeweler will offer their overstock to their opt in email subscribers, plus, they will sponsor periodic online live auctions!
Which means their subscribers are bidding on various types of really cool jewelry! And here’s the other thing, the jeweler will do as a result of the fashion shows, that are periodically sponsored on the deck of the cruise ship. (Plus the clothing designers offline fashion show events as well.)
At the end of every fashion show, at least one female email subscriber that is physically present at the fashion show, guess what? She’ll win a $2,500 dollar diamond studded necklace! Can you say positive social media blitz?
Entrepreneur, does that answer your question of, how to market your business effectively? For literally pennies on the dollar! Good. Any other questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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