How To Market Your Business Using An Effective Exit Strategy!Part Three
As you previously discovered in part two of this ongoing series, about how to market your business, just like the ultimate insiders do. The 37 billion dollar cruise ship hospitality business, is the perfect vehicle to plan and masterfully execute a long range exit strategy.
Because that particular industry is positively ripe with long range untapped possibilities. But first, let’s focus in on at least two more incredibly simple ways that the cruise ship and their joint venture partners, can create multiple streams of income.
So they can dramatically increase their long term profits. Remember, the average person or couple that books a seven to fourteen day luxury cruise, they earn north of six figures per year.And they know, socialize (are related to) and frequently do business with people who that amount and more!
And when they’re on the ship, and when the ship docks, they love to spend some of their six figure income! Don’t they?
How To Market Your Business So You Don’t Just Increase Your Sales!
(You Actually Increase Your Profits As Well!)
Picking up (basically) where part two of our little marketing drama left off. As you recall, the ship’s crew went to each cabin that had a female over 18 in it, and they gave the women one $200 dollar diamond studded earring along with a laminated two sided index card.
And they were informed, that just for attending the fashion show on the deck, they would get the other one! Let’s go one (giant marketing step) further, shall we?
The index card will direct them to a special lead capture page ( on the fashion jewelers WordPress blog) where they will be informed via a short five minute (promo) type of video, that right after the fashion show, one lucky female opt in email subscriber, will win a really stunning $2,500 dollar diamond studded necklace.
(Ladies, is that reason enough to join the jewelers list?) Here’s the other thing to keep in mine, with regards to the big picture. because this extremely savvy jeweler (if you noticed), is building an extremely valuable and highly responsive opt in email list!
And once a month (give or take) they will send their email subscribers, who let’s not forget, on average earns just north of six figures per year! The jeweler will offer their overstock to their opt in email subscribers, plus, they will sponsor periodic online live auctions!
Which means their subscribers are bidding on various types of really cool jewelry! And here’s the other thing, the jeweler will do as a result of the fashion shows, that are periodically sponsored on the deck of the cruise ship. (Plus the clothing designers offline fashion show events as well.)
At the end of every fashion show, at least one female email subscriber that is physically present at the fashion show, guess what? She’ll win a $2,500 dollar diamond studded necklace! Can you say positive social media blitz?
Entrepreneur, does that answer your question of, how to market your business effectively? For literally pennies on the dollar! Good. Any other questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Thank you Isabell!
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Hi Mark. Maybe you could get the names of the six-figure earners and just knock on their doors. LOL
I appreciate your sales funnel, though, and I think it has possibilities. I know those port jewelers make tons of money.
All the best,
Leslie
Leslie Denning recently posted…Day 10: One Simple Trick to a More Positive Mindset
Maybe so Leslie!
As much as practically everybody dislikes your proverbial
door to door sales rep!LOL!
Still in all do picture this, you and husband are relaxing at home enjoying a movie
when suddenly there’s an unexpected knock on your door, you answer it and there is
an extremely well dressed man & woman and straight out you perceive them to be some
type of sales reps! Arrgg…
Before you can inform them that whatever it is they’re offering, you’re simply not interested in, the lady sales rep politely
interrupts and says with a smile, for just 20 minutes of your extremely valuable time, you get this beautiful
charm bracelet!
And it’s retail value is $100 dollars!The jewelers cost is only $20!LOL!
Plus, if after their presentation, you decide to purchase anything they’re offering today,
both you and your husband get a special VIP discount coupon to some really nice local fairly upscale restaurant and it’s a $150
dollar value!
Of course they’ll constantly keep testing which free incentives not only get them in most the doors, but which free
bonuses help close the sales as well!
But I gotta tell you Leslie,while that particular offer may not personally sway you or your husband!LOL! You can bet
those two reps are gonna get inside some homes and sell goods, products and services!Without a doubt!
As always, thanks for stopping by and sharing your thoughts and offering your continuous support! Both
are greatly appreciated! I think I’ll write a follow post to one a did earlier about a super successful outside sales rep!
Thanks for creative inspiration!
Hey Mark,
They gave every single woman over the age of 18 one diamond studded earring worth $100 and said if they attended the attended the fashion show on the deck, they would get the other one? That’s dang expensive if you ask me just to hopefully drum up some business because I can only imagine how many earrings they would have to give away.
I get that they are now on their list for future purchases etc. but how many of those will really turn into paying customers? I’m thinking that if they are of that income level then they probably are pretty faithful to their own jeweler if you know what I mean. 😉
You’re still a very smart marketer, I’ll give you that.
~Adrienne
Adrienne recently posted…You Lose Traffic And Credibility When You Ignore These Easy Steps
So true coach!
But don’t forget, that the $200 dollars is merely the retail value of those earrings! But not the jewelers actual
cost! And it’s the accumulative effect of those semi high profile six figure annual income producing ladies constantly walking
around with those earrings, bracelets or necklaces on etc.
That will definitely create some serious free long publicity and positive word of mouth buzz!
And you’re probably more than likely correct,since they earn six figures, they probably already have a local
jeweler.
But here’s the thing; their current jeweler probably hasn’t given them an irresistible offer in a long time, if at all!
They’re on a cruise,and this savvy jeweler is making them an in your face “you can’t say no to offer” right now! Those shining
diamond studding earrings will prove to irresistible for most of those ladies!
And they’ll attend alright! Plus, this lead generation approach is far cheaper than constantly running
local TV, radio and newspaper ads etc!
And it’s far more effective, in terms of generating long term positive word of mouth too! But
I definitely hear where you’e coming from coach. Thanks for stopping by and sharing your thoughts! Your
positive feedback and continued support are greatly appreciated!
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