Why Ongoing Marketing Costs For Small Business Owners Just Got Affordable!

So when was the last time you created a marketing/advertising budget based on your ideal customers total lifetime customer value metrics? Because sadly by contrast the vast majority of your major competitors simply create their budgets by using the (PFA) “Plucked From Air” method. Basically they just come up with a figure they (or somebody […]

Whether You Call It Opportunistic Marketing Or Not! (Keep Doing It!)

If you talk to some of the biggest influencers in the webinar/workshop space. An all too common theme is. They will confess or acknowledge. Some of their biggest mutually beneficial arrangements were formed. Either during lunch with a colleague. Or at a live event pre or post mixer. Or while at a retreat but during […]

How To Market Your Business Or Service Just Like The Big Boys And Girls Do! Part Two

So quickly picking up where part one of this ongoing series initially left off. Entrepreneur you up for “discovering” how to market your business or service just like the big boys and girls do? And rest assured this doesn’t automatically mean you and I need incredibly deep corporate pockets. Sure it definitely helps if you […]