Of Course There Are Times When Building Your Brand Is Appropriate!

(And There Other Times When It’s Not!) While I readily agree there are several extremely valid strategies and tactics. For you and I to go about. Positioning ourselves. And steadily building our credibility. Both on and offline, correct? And yes while I readily agree! Strategically building your brand. (On or offline.) Is definitely important. I […]
Sometimes The Data Will Reveal Exactly What You Need To Do!

(Try To Follow It! Not Judge It!) If you’ve ever invested money. Regardless of how much you actually invested on any type of paid ad campaigns. Whether they’re on or offline. Let’s be brutally honest here. It’s a bit nerve racking. To say the least. Don’t you agree? But at the end of the day. […]
Why Are You Ignoring The Real Profit Producing Potential Of Discounting?

(Especially If You Don’t Have Too!) If you’re an independently owned retail appliance center owner. Have you noticed? The vast majority of them at best! Only partially monetize the front end of their sales funnel. All the while. Continuously ignoring the long term. Profit producing potential of discounting various must have appliances. Because once the […]
Wanna Know How To Cash In On Vendor Appreciation Day?

(Without Having To Break The Bank!) For just a moment. Think about how important a role vendors play in helping you run and grow your business and or service. Clearly they help you/us better manage our business or service, right? So doesn’t it make perfect sense. That you and or your major recognize their contribution? […]
Why It Might Not Be Such A Bad Idea To Look For Hidden Opportunities!
(In Your Current Business Or Service!) So when’s the last time you experienced any type of local recession of any kind? And for the most part your all too typical small business owners and service providers tend to cut back on their promotional or advertising costs, correct? When your local economy begins to contract. […]