Why Scaling A Small Business Definitely Means Generating The Right Exposure!
(Over And Over Again!) Typically whenever you and I think about ‘how” we’re going to go about scaling a small business or service. You tend to think along the lines of some type of paid (PPC) Pay per Click campaign, right? and over time you or your major competitors will keep A/B split testing […]
This Is How And Why You May Wanna Add Some Strategic Book Promotions To The Mix!
Let’s be brutally honest here, okay? Entrepreneur before you can successfully add strategic book promotions to your long term marketing mix. You first have to write it. Or have someone ghost write it for you, correct? If you simply can’t find the time. Or you’d simply rather not be bothered with the entire, potentially time […]
So Why On Earth Would Your Retail Jewelry Store Partner With A Local Massage Parlor?
Entrepreneur when is the last time you actually looked at least some of the costs of starting practically any type of small business or service? You know you’ll have a ton of constant ongoing costs, correct? In no particular order, you’re talking monthly rent. Maybe you have to sign a semi long term lease commitment […]
Entrepreneur It Really Does Get Down To The Company You Keep!
Okay let’s be brutally honest here. How many times have you heard the saying. “It’s not “what” you know, but “who” you know?” Has that ever played out in real life for or to you? In other words. Did you or a bestie or neighbor ever get preferential treatment of some kind. Because of who […]
So You Wanna Talk About Systematically Generating Mass Marketing Exposure!
(For Literally Pennies On The Dollar!) Profit seeking entrepreneur “how” many of these all too common situations can you personally relate to? Have you ever, or “how” many times have you found money in one of your pockets in clothes hanging in your closet? And you didn’t ultimately spend it within a few days. […]