Who Says You Need A Big Marketing Budget?

(In Order To Make A Big Impact!)

Ladies & gentlemen for just a moment. Look at the featured image below. Imagine you’re a local female. Who’s at least 18. And you frequent a local, non franchised coffee shop.

And let’s say it’s Valentines Day. And in order to generate some viral, positive word of mouth and mouse buzz. For literally pennies on the dollar.

Entrepreneur you definitely don’t need a big marketing budget! In order to do so. Don’t you agree?

Just Because You Don’t Call It Strategic Lead Generation! (Doesn’t Mean It Isn’t!)

Case in point. Still the vast majority of small business owners and service providers. Get cash strapped every now and again, correct?

Their gross front end profit margins. Are extremely thin. And the vast majority of them. Don’t have any type of back end at all.!

But just for a moment ladies. What do you think will happen. If this mom & pop bakery. Purchased 50-200 or X number of yellow roses at cost.

(Or whatever  they can safely afford to invest! And they pass them out! To the first X number of ladies. Who are at least 18. Who shop at their store!)

It’s two basic approaches here. The 1st X number of ladies. Who are at 18. Who spend at X. They get one rose. Or some really cool! Totally unexpected bonus worth X.

It Doesn’t Take Much To Impress Your Customers!

Let’s say you’re a non franchised. Retail jeweler. And typically. Your local newspaper or local billboard ads. Are outrageously expensive, right?

For literally a fraction of that front end cost. You and or your major competitor(s) could Joint Venture/JV with this mom & pop bakery! And invest.

Probably less than a thousand dollars! Buy X number of yellow roses at cost! And have one of your employees. Pass them out to the first X number of women.

Who are at least 18. And they spend X. The cashier(s) direct these ladies. Over to where the jewelers employee/rep is. They show their receipt. And as long as they spent at least X. They get a free rose on both Valentines and Mothers Day! You know this totally unexpected bonus gift!

Will cause at least some of these local ladies to share their good fortune! Both on and off of social media, right? Clearly the retailer.

Is not financing this marketing gesture. For charity, right?

Entrepreneur, is this outrageously simple marketing strategy not proof? You definitely don’t need a big marketing budget! In order to make a big splash!

Sometimes Extremely Small Gestures Make Big Splashes!

Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

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