So How Do You Get Your Promotional Costs Lowered?
(In Some Cases! To A Fraction Of Their Typical Front End Costs!)
Just depending on where you actually live in the world currently. Big a a little rural town. Or the sprawling big city. Your immediate area. Probably has at least one one mom & pop owned dry cleaning business, right?
And it consistently does enough business. To employee people full and part time, correct? This being the case ladies & gentlemen. How do they or you? Both consistently and strategically get your promotional costs lowered?
Ethical Bribery 101! (Is A Proven Every Green Marketing Or Promotional Strategy!)
Case in point. Take a look at the main/featured AI generated screenshot image. For this particular post.
The owner(s) are definitely implementing some of the proven marketing 101 basics. Notice the business cards? Near the computer. This is pretty standard stuff, is it not?
But let’s take things a natural step or two further, shall we? Notice the lady picking up. Either hers or someone’s order. This is the ideal situation. For an extremely marketing savvy. Non franchised retail appliance or, a non franchised retail jeweler.
To form a mutually beneficial. Strategic Joint Venture/JV arrangement of some kind. With the owner(s) of the mom
7 pop dry cleaners. How you so skeptically ask? Let me count and reveal the ways!
It’s Okay To Get Creative With Your Marketing Strategies And Or Tactics!
Wanna take a wild guess? What will systematically start to happen. Each time a local, independently owned retail appliance center. Has the employees who work in the cleaners. (With owners permission of course!)
The workers pin a sealed envelop. On each order before it leaves the business. Which says on the outside of the envelop. Written, in big, bold red letters. Which says. “You definitely deserve this!”
Entrepreneur, how long do you think it will take? For the average local to rip the envelop open! Exactly! And inside. Will be at least 3-5 other local. Non directly competing vendors.
Extremely time sensitive, market tested offers. Go ahead and schedule your free 30 minute brainstorming session now!
If you want to discover. How else you or your major competitors. Can monetize an all too common situation like that. And the vendor agrees to pay the cleaner owner(s.)
A 25 or X% commission. On an the gross front end revenue. Distributing their extremely time sensitive discount coupons. Help them generate. And the cleaner owner(s.)
Use their JV commissions. To help offset/lower their commercial lease each month! Entrepreneur, how’s that? Will that incredibly simple marketing strategy help get your promotional costs lowered?
Help Someone Else Out! (So They Help You Out!)
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(While you’re at it. Be sure and schedule your free 30 minute brainstorming session now! It’s a $125 dollar value!)
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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