Who Says Your Ice Cream Sales Business Can’t Thrive?
(Especially When There’s Increased Local Competition!)
Before you dive in head long into this particular blog post. Take a look at the screenshot image below. You see the female ice cream truck owner? Serving a local mom and her son or nephew.
On the immediate service. The scene seems pretty normal, right? In fact. In America alone. How many independently owned ice cream truck owners do you think there are? (Literally tens or hundreds of thousands of them nationwide, agreed?
But who says your ice cream sales business can’t thrive? Even when there’s increased competition! Are you ready to discover how?
Why Shouldn’t Your Ice Cream Sales Business Monetize Multiple Streams Of Income Producing Opportunities?
By and large! A staggering 95-98% of those independently owned ice cream truck sales owner(s.) Laser focus on making a slight gross profit. On the front end of their business, correct?
And sadly, for most of them. That’s all they’ll ever know! And or experience. And usually. Unless they own the business in partnership with someone else.
They work the business for the most part. All by themselves, agreed? They buy their ice cream. Hopefully at a slightly reduced price, correct?
They mark it up X% and resell it to the public. For or at a slight gross front end profit. They’re also responsible for any insurances they need. As well as purchasing or leasing their truck.
They pay for the gas as well as the ongoing maintenance of the truck. They all pay for the renewing of any needed licenses, right? Before they realize any gross profit.
Don’t Neglect The Long Term Back End Of Your Business!
Let’s quickly flip the script. (Using some hypotheticals. Strictly for marketing/promotional illustration purposes only.) So let’s say you’re a local, female perfume distributor.
You could Joint Venture/JV collab with the female ice cream truck owners in your local area. And at least suggest the following proposal to them. Simply for joining your opt in email list.
And dragging a friend with them. To your local offline store and or showroom etc. Who’s at least 18. You or your major competitors. Give these female ice cream truck owner(s.)
Good Ole Ethical Bribery To The Rescue!
Or their female employees who work the trucks full or part time. They get to choose any one 64 oz of mid level perfume of their choice. At your actual hard cost. Say what?
So they go out into the local community smelling extremely good, right? Think about both the long term exposure! Plus all of the constant, positive word of mouth and mouse goodwill exposure! For literally pennies on the dollar!
They’ll systematically spread among their. Immediate neighbors, besties, siblings and in-laws etc. In the next leg of your marketing stool. Let’s discover “how” your ice cream sales business can thrive!
Even with increased competition! Does that sound like a plan or what?
It’s Not Solely About Generating New First Time Customers!
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