Call This The Coat Check Strategy If You Want To!
(Just Consistently Utilize Some Part Of It!)
Maybe it has or hasn’t already occurred to you. Just how potentially profitable. The so called coat check strategy is. Or could potentially become. Take another quick look at the featured image for this particular post.
This particular night club appears to be full of people, correct? This being the case. Are you ready to discover how? You and or your major competitors. Can turn this all too common coat check strategy. Into a long term. Positive word of mouth and mouse goldmine. Does that sound good?
Why Not Utilize Some Potentially Profitable Marketing Triangulation?
Let’s say this particular night spot. Is one of the most popular. In your particular area. And it has a fully capacity of 150 people. And let’s for this particular. Hypothetical marketing example. (Which as always. Is used for marketing illustration purposes only.)
Let’s say it’s evenly split. 75 women and 75 men. And let’s 70of the women. Checked their coats or something heavy. When they first entered the club. Which means as they leave. They give the coat check attendee.
Their ticket. So they can get the coat back. (Follow this outrageously simple! Potentially profitable marketing strategy.) The employee in charged of returning the coats that particular night. They will already be given access to at least 100 or X number of sealed envelops.
I’ll share with you what’s written on the outside of the envelop in part two, okay? But as the coat attendee is returning the ladies coats or heavy sweaters etc.
They make them aware. They are about to receive a sealed envelop. (BTW, the image of the envelop below. Is not what is written on the outside of the envelop! It’s just being used. To help kick start your creative marketing juices!)
This Is A Strategic Way To Build Your Brand!
First of all. Think about what the outside of the sealed envelope says. Imagine for a second. You’re a female. And you’re about leave a popular local club. And you’ve had a really good time. And now you’re about to leave.
Now you’re about retrieve your coat. And just as the coat attendee assigned for the night. Hands you your coat. They also hand you this sealed envelope.
Who could possibly resist. Instantly ripping it open, right? Inside, are 3-5 extremely time sensitive discount coupons. To other local. Non directly competing vendors.
The extremely marketing savvy vendors. Will offer some type of free drawing component. In order to ethically bribe the recipients to join their opt in email list.
They will also ethically bribe the recipients. To drag a friend along with them. (Who’s at least 18.) Before the X day expiration date window expires completely worthless.
You and or your major competitors. Will discover this next! Potentially exciting extension of this long term marketing strategy. Coming up next. So please stay tuned until then, okay?
Are you starting to appreciate. The long range marketing/promotional possibilities? Of the low cost, potentially profitable. Coat check strategy! Say yes!
Once You Build Off Of These Foundational Marketing Strategies And Tactics! (You’ll Definitely Be On Your Way!)
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