Let’s Talk About Some Smart Marketing Strategies And Tactics!
(In The Age Of AI!)
So when you hear the term smart marketing strategies. What readily comes to mind? Do you immediately start thinking about the latest AI tools? It’s definitely not your fault if you do.
Because everywhere you look these days. No matter which particular social media platform you currently hang out on. You will see more than your fair share of ads. Touting why this latest AI tool.
Or cutting edge suite of tools. Is a total game changer, correct?
Entrepreneur Stick To The Proven Marketing Fundamentals! (Because You Can Always Get Fancy Later!)
First of all. You see the picture of the two women having lunch? More than likely. They appear to know each other pretty well. Would you not agree? Who knows. Maybe they’re neighbors, besties. Co-workers. Or maybe their sibling or in-laws etc.
Whatever the case maybe. Image you’re an independently owned retail jeweler. And let’s say one of them. Is wearing one of your extremely eye catching. Diamond studded necklaces. Or some really nice, diamond studded earrings.
Plus, because you and or your major competitors. Have a pretty good idea. What your ideal customers total lifetime customer value metrics are.
So you know “why” it makes perfect economic sense. For you and or your major competitors. To ethically reward/bribe your ideal customers.
By providing each customer who spends or X at your retail jeweler store. They get some type of extremely time sensitive discount coupon. Are they get a “Bring a friend” and save X% off card/coupon.
You Don’t Fancy AI Tools! (In Order To Get And Keep Your Best Customers Talking!
Look closer at them. They seem to be having a good time, correct? So what do you suppose will happen. If one of them shows up to this lunch date. Showcase/wearing some of you. And or your major competitors bling!
Be it, earrings and or an extremely eye catching, diamond studded necklace. You know at some point. The conversation will turn to. Where did they get their awesome looking bling! And “how” much did it cost, correct? (For sure!)
Entrepreneur, when or as soon as that happens. What does any of it have to do with AI tools? Those ladies are catching up, correct?
Or two guys out on the golf course. Or they’re fishing together. In a nutshell. This is what is meant. By implementing and leveraging. Some really smart marketing strategies and tactics. Any questions?
News Flash! (AI Technology Cannot Do It For You!)
Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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