This Is Why You Should Market And Promote To Your Existing Customers First!
(It Will Definitely Save You Time! And Consistently Make You More Money!)
If you currently own an on or offline business or service. You already know and appreciate. Not only is it a whole cheaper and X% easier! To sell and promote to your existing customers and clients, right?
But over the long term. It will definitely increase, either your front or long term back end cash flow. Which is always a good thing, agreed?
There’s No Need To Double Or Triple Your Front End Customer Acquisition Costs? (Especially If You Don’t Have To!)
Ladies & gentlemen. I recently walked into a local, non franchised printing shop. And directly above. On the wall where one of their busiest printers was,
Stood a completely blank wall! (Say what?) Think of a standard sized business card. With nothing on either side! Who would willing pay for business cards and or flyers. Which were blank on both sides! And yet (they or you!) Are paying retail rates! For your commercial space. Unless you either own the building.
Or you have some other arrangement worked out. Imagine “what” happens. As your new and returning customers return to your shop! You know at least some of them. Will want to know.
How they can get one of their flyers or signs etc. So they’ll be the next on your “Wall of Fame!”
Get Your Best Customers To Promote Your Business And Or Service!
The first way you and or your major competitors. Could potentially monetize this particular, customer goodwill generating strategy is to.
Simply pick out one of your best printing customers. Like maybe a popular, local, mom and pop owned, family style restaurant. And “ask” them. If they’d like some additional free exposure.
If they say yes! (Or as soon as they say yes!) Offer to create a rather large flyer at your actual hard cost. And create a sign near it. Which says, “Featured Business or Service Of The Month.”
You know a certain percentage of your regular, long time customers. Will definitely want to know “how” they can get their business and or service displayed too! Don’t you agree?
But it’s what comes next! Which really makes a strategy like this pop. Be sure and check out part two. For all of the exciting and potentially profitable details!
And hopefully after doing so. You too, will also be be totally convinced! It’s best to promote to your existing customers first!
It’s The Little Things Done Consistently! (Which Help Move Your Needle!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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