How And Where The Ultimate Insiders Get 250% More Marketing Leverage For Pennies On The Dollar! Part Two
As you previously discovered in part one of this series about how the ultimate insiders (so that means you) consistently generate and or create at least 250% more bank account filling marketing leverage. Here in part two, you’re going to really put the icing on the cake.
Since you’ve already heard the phrase “the money’s in list”, then it really should come as no surprise to you, why you should been generating your very own (on or) offline list, correct?
How The Ultimate Insiders Consistently Generate At Least 250% More Marketing Leverage Practically For Peanuts!
(And How You Can Too!)
picking up where the story left out: four separate (more than likely), cash starved small business owners and or service providers, decided to work with an extremely savvy (not to mention) successful local jeweler, that had two fairly successful locations, and more importantly, an extremely creative (and open) marketing mind! To help all of the earn more money, for a whole lot less!
So they agreed to spend (or invest if you prefer) a one time fee of $150 dollars to access the 150 couples that recently decided to get engaged (or recently) announced their engagement, but for whatever reasons, hadn’t purchased their ring(s) yet! And the savvy jeweler (simply) placed a really huge sign in the middle of their store(s) announcing their “Free engagement ring drawing!’
And after they gathered about 150 couples (prospects) names, the other four small business owners , the florist, wedding planner, local bakery owner and the photographer, all agreed it was worth it to pay that one time flat free of $10 dollars per lead or $1,500 dollars to own access (for life!) to all 150 potential customers!
Now let’s get just a little creative and try (test) two other separate approaches, and see how much more bankable marketing leverage you can create for pennies on the dollar!
Consistently Generating Bank Account Filling Marketing Leverage For Pennies On The Dollar Holds The Key To Your Long Term Success!
1.) Approach # one What if the photographer (after studying) some very good (real results orientated) marketing materials, decides to set a portable display cart inside another popular mall located in the town, and run their very own “free drawing” for $1,000 dollars (or X) number of dollars in free engagement and wedding photos!
In other words, they’re going to start target list building as well! And as people (including) couples that are (either ) recently engaged or planning on announcing their recent engagement, as they stroll through the mall, and spot the huge sign on the photographers portable display cart, a certain percentage of them, will no doubt, stop and enter the free drawing!
And let’s say the cart cost the photographer (at least) $1,500 dollars per week (meaning) all seven days the mall is actually open. The savvy photographer has already approached (both) the local florist, jeweler and wedding planner, about co-oping (jointly sharing) the cost of the portable booth rental, in exchange for lifetime access to the list!
And he (or she) astutely points out the potential “lifetime customer value” figures, and after they discover their individual numbers, conclude it makes perfect sense to invest a mere $600 dollars a week, each, in order to access this list, because what their currently doing, isn’t producing highly targeted, semi qualified leads, at such a low cost per lead!
So the four of them invest the $600 each (or $2,400) per week, to access the marketing savvy local photographers list! So the photographer grosses $2,400- the $1,500 to rent the cart, and that leaves them with $900 dollars per week, to create some serious word of mouth advertising! Which brings more people to the mall in general and their booth in particular!
So maybe, every time any couple fills out a card to enter their drawing, they give them a special VIP discount coupon to get a set of ladies earrings, that typically cost $99 dollars.
But now, because they’re a potential first time new customer of the jeweler (or florist etc.) they only pay $27 dollars, (or x) compliments of the jeweler that’s helping to finance their portable cart rental! See how that works?
2.) Approach # two: next, remember, by creating that list (on or offline), the photographer (or whomever decides to create their very) own in house list!) has just created an extremely valuable asset indeed!
If they wanted, they could simply allow one of the other small business owners in their co-op, to finance their entire cost for the portable booth rental for the entire week, and only they get (both ) the leads for the entire week, plus, only their VIP special “new customer only” discount coupons will be passed out to all of that week’s entrants!
(If it’s a fairly busy mall, with lots of couples, that are thinking about or have just got engaged, it might get pretty interesting, don’t you agree?)
By knowing their “lifetime customer value” figures, they may well decide, it makes perfect sense to be that weeks solo financier! How many new marketing ideas and potential strategies, does this give you entrepreneur?
This is just a tiny sample of how the ultimate insiders (which means you!), consistently create bank account filling marketing leverage! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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