(Because You Definitely Don’t Need Extremely Deep Pockets In Order To Do So!)
So how long have you not considered the real long term benefits of being proactive with your specific target audience? If you haven’t then you definitely should.
Because consistently doing so helps either you and or your major competitors establish some extremely solid relationships with your best long term repeat customers.
And by extension they are 3 to 5 times more likely to help spread the word about your business or service. Both on and offline. Is that a perpetually profitable situation you’d be okay with?
You Can And Definitely Will Accomplish A Lot Simply By Consistently Being Of Service To Your Specific Target Audience!
Fellow profit seeking entrepreneur. Please take a look at the featured image with this particular blog post. Very few of us. (Myself definitely included! Would be able to resist a party or some sort of celebration in our honor, correct? 😎
Now think about “how” routinely acknowledging your employees, customers, vendors or currently inactive customers birthdays! Will positively effect your current and future relationship with them. 😀
You or your major competitors will need to spend far less money on outrageously expensive, traditional ad or traditional promotional campaigns.
Because they’ll enthusiastically spread the word both on and offline. And that’s definitely what you and I want, is it not?
Entrepreneur Don’t Rely Solely On Outrageously Expensive Traditional Advertising Methods In Order To Successfully Grow Your Service Business!
Think about how many up and coming local realtors. Who are just starting out. And they’re literally competing with the big boys and girls in their immediate local area.
And they can’t possibly justify constantly spending a ton of money on outrageously expensive, hit miss traditional ad campaigns just yet. So for that and possibly many other reasons. they are probably open to at least inexpensively testing some non traditional marketing strategies and tactics.
Strictly for hypothetical marketing illustration purposes only. Let’s say your non franchised retail furniture store. Has steadily built an impressive opt in email list over the last seven plus years.
So you now have 31,457 subscribers. Even after 7 or X% have unsubscribed. And you typically average, (just depending on the overall effectiveness of your what’s in it or me type of subject line!) About a 33% open rate. (Which means typically about 10,308 subscribers at least open your email messages.
(It’s the overall concept here which is what’s most important ladies & gentlemen. Not the specific hypothetical numbers!)
Start Or Keep Showing How Much You Really Care! (And Watch How You Or Your Major Competitors Start Or Keep Rapidly Growing!)
So you or one of your major competitors approach one of these up and coming residential real estate brokers with the following proposal.
You will gladly create a potentially profitable segment within one of your main opt in email lists. And it will be for any subscribers who are specifically interested in either listing or buying their dream home.
And the extremely long play for the realtor is. They will gladly give the retailers current and future employees. Their vendors and of course their email subscribers. A special discount rate of 3.5% commission costs.
Instead of their customary 6 or X%. So at least once or twice every week or once or twice every quarter. The retailor will send their segmented list. One of the realtors latest properties for sale.
Plus offer to list the subscribers house or investment properties at the opt in email subscribers of the retailers. Special discounted price. This ought to help spread the word, correct?
Coming up very shortly in part two. You and or your main competitors are about to discover how to strategically leverage the long term benefits of being proactive. So please stay tuned.
Just Because Your Initial Promotions May Be Semi Low Cost! (Doesn’t Automatically Mean They Can’t Be Or Become Extremely Effective!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
