Whose Says You Can’t Consistently Generate Some Profitable Marketing Exposure!
(For Literally Pennies On The Dollar!)
Entrepreneur can we please both be brutally honest here? You and I both know and therefore agree, consistently generating some type of potentially profitable marketing exposure.
Using the traditional methods can quickly get very expensive, right? For one thing you and I or your major competitors definitely can’t run your ad or traditional promotion only once, right?
You may as well light your money on fire. Because if you decide to go the potentially expensive traditional route. On average it will take a bare bones minimum of 14-21 exposures before general public even begins to notice.
And those exposures aren’t cheap, correct? That money wasted on X number of not exactly cheap traditional ad or promotional campaigns are definitely better invested elsewhere. Turn the page and you be the ultimate judge, fair enough?
Ever Wonder How To Leverage Assets You May Not Directly Own Or Control?
Let’s say you either own outright or you’re one of the senior marketing directors for a fairly successful, non franchised retail jewelry store. And typically you’d be spending thousands or tens of thousands of dollars a month on the usual traditional advertising methods, correct?
You know the outrageously expensive usual suspects being referred to here, right? Not exactly cheap prime time local radio and TV ads. Dismally performing local billboard ads.
Periodic direct snail mail customers into certain upscale zip codes. Full and half page local newspaper ads and possibly some PPC (Pay Per Click) ads as well.
Simply for the sake of hypothetical marketing illustration purposes only. Let’s say you’re currently spending anywhere from $25,000- $75,000 dollars per month. The higher ad costs typically start later in the year as the holiday season rush really starts to kick into high gear.
And remember your traditional local prime time radio or TV ads aren’t exactly targeted are they? Instead they just are aired to a specific demographic.
Neither you nor your major competitors have no way on knowing going in. If anyone or who specifically is in the market to purchase jewelry or whatever you happen to be marketing or promoting.
On the other hand. Suppose you can find a reliable local lead generating source. Which constantly gets directly in front o your prime target. Which is local women specifically between the ages of 21-55 or X to X.
You Most Definitely Can Create Relatively Inexpensive Laser Targeted Marketing Campaigns! (For Literally Pennies On The Dollar!)
Case in point. Think about the local women who read the Tarot cards. Without knowing all the ins & outs of this incredibly popular industry. On average which sex would think probably patronizes this industry the most? If you said local women between a certain ages. You are correct.
This being the case. Why not start systematically approaching these local women with the following initial front end proposition. First ask them the all important “magic question.”
Which is, “Is it okay to periodically refer you new business or customers?” And provided you get an emphatic yes to your initial front end question. You or your major competitors immediate follow up question is. “And by the same token, as long as it doesn’t take away from anything you currently have going on. Or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
And even though you or your major competitors may not already have established an ongoing working relationship with these tarot card readers just yet. (And for the record for the highest possible success rate response to the “magic question.”
It’s best to implement the “magic question” with non directly competing vendors (aka) potential JV (Joint Venture) or potential cross promotional partners. Whom you already have some sort of pre- established working relationship with.)
You’d Be Amazed Who Could Easily Become A Long Term Goodwill Ambassador For Your Business Or Service!
You or your major competitors propose the following potential JV revenue sharing arrangement with them. First in order to really sweeten the pot. You inform these ladies. Simply for joining your steadily growing opt in email list. (Which automatically enters them into your incredibly popular monthly or quarterly free drawing.
For their chance to win an extremely eye catching diamond studded necklace. Which usually retails for at least $2,500 dollars or X. Of course your actual hard cost is usually half the current retail price or less.)
Plus you’ll also allow them to purchase an extremely beautiful pair of diamond studded earrings which usually retail for at least $650 dollars a pair. But as long as the tarot readers drag (preferably!) a female friend with them to your store. Whose at least 18. Before the ten or X day expiration date expires on the extremely time sensitive gift certificate you’ve given them.
They only pay your actual hard cost of half or $325 dollars a pair. (But here’s where it potentially gets very interesting entrepreneur.) You inform the tarot card readers. As long they generate a bare bones minimum of ten or X new first time customers for you each month.
Because they agree to pass out your market tested, extremely time sensitive first time customer only gift certificates and or extremely time sensitive discount coupons.
Not only to their prospects, current and future customers. But to whomever they wish to. Plus an additional incentive for these ladies. As soon as they generate their first ten or X number of customers for you or your major competitors. You’ll automatically refund their purchase price they paid for their diamond studded earrings. (Say what?)
Think about the entertaining stories they’ll constantly be sharing with their personal inner circle. And doing the occasional Facebook lives. This way even more of their followers get a glimpse at their great looing bling.
Coming up shortly in part two. You or your major competitors will “discover” at least three more potentially profitable strategies for consistently creating some bankable marketing exposure. For literally pennies on the dollar.
Entrepreneur are you up for that?
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