Why Successfully Getting The Word Out About Your Business Or Service!
(Definitely Doesn’t Require Fortune 500 Backing!)
When you stop and consider your traditional advertising, marketing or promotional options. Not only are they outrageously expensive, correct?
But no matter “how” much you or your major competitors have spent. The moment you stop paying for your traditional ads or promotions. They stop being run, right?
On the other hand. Strategically getting the word out about your business or service. Thank goodness it doesn’t require any type of fortune 500 backing of any kind.
Sure it helps but it’s definitely not a requirement. In fact lots of aspiring small to midsized business owners or service providers have it within their grasp to scale their business or service.
And they or you can often to do so. Or at least kick start the process for literally pennies on the dollar.(Entrepreneur is that not interesting?)
Who Else Wants To Discover How To Get The Word Out About Your Business Or Service? (Without Ever Stepping Foot Into A Bank Or Without Ever Filling Out A Loan Application On Or Offline!)
Sure on the initial surface it seems like a rather tall order does it not? But whose talking traditional strategies or tactics. As you or your major competitors are about to discover momentarily.
Let’s say you own (outright) or you’re one of or the only senior marketing director of a non franchised, single location retail appliance center. And you just like 95-98% of your offline local competitors make deliveries to local small business owners or service providers in commercial buildings.
Which typically go 10 – 20 stories high and usually have anywhere from 10-15 suites per floor. And during a typical six day week. (Usually M-Sat.) Your company makes some type of delivery to local business owners or local service providers in these commercial buildings.
Usually your professional crew chief and professionally trained drivers. They delivery the goods and get the necessary paper work signed and they’re off to the next local delivery, correct?
What if instead. They or your local competitors at least inexpensively tested the following, long term customer generating strategy or tactic.
So Where Or How Do You Or Your Major Competitors Inexpensively Get The Word Out? (Without Having To Constantly Go Into Debt In Order To Do So!)
Great question entrepreneur. And I’m so glad you finally asked it. Try inexpensively testing this market tested strategy or tactic. Before you or your major competitors physically deliver your customers order. When you call them to re-confirm both their order and re-confirm your scheduled delivery date and time etc.
You or whoever makes the phone calls. You ask the owner(s), to find out “how” many of their current employees. Regardless of whether they’re currently employed full or part time. “How” many of them would like to save at least 10 or X% off their total purchases up to $100 or X amount of dollars.
However, simply for joining your opt in email list and dragging at least one friend with them to your showroom whose at least 18. Before your ten or X day expiration window expires.
They automatically save up to 40 or X% off their total purchases up to $1,500 or X amount of dollars.
But here’s “how” you or your major competitors word your extremely time sensitive offer. With the business owner(s) or service providers order to day. Both they and all of their full or part time employees/associates.
Automatically qualify for a special promotion you’re running for the next x number of days only. And you simply provide them with a sealed envelop. Which has the following words printed on the outside of the envelop in big bold red letters, music legend Stevie Wonder couldn’t miss.. “You definitely deserve this!”
Your Surprise Doesn’t Have To Be Over The Top! (It Just Has To Be Something Nice And Totally Unexpected!)
And inside the envelop are X number of extremely time sensitive gift certificates. From other local non directly competing vendors.
Who agree (in writing if necessary to:)
A.) Routinely cross promote your extremely valuable products or services to their current and or future customers and or current or future vendors.
B.) They agree to pay you or your major competitors anywhere from 10-50% of the gross front end profits off the very first sale they generate from your referrals. After they cover
their initial front end costs.
Here’s the very next way to systematically take this incredibly simple referral generating strategy to the very next level or two. Your two sided market tested index card, also makes the recipient aware of two things.
First.) Every potential customer who drags a friend with them whose at least 18. And as long as they also join you or your major competitors opt in email list. Their name automatically goes into your free monthly or quarterly drawing twice.
Your Ideal Customers Are Some Of Your Best Sources For Helping You Or Your Major Competitors Systematically Get The Word Out! (For Literally Pennies On The Dollar!)
This is for your offline free monthly or quarterly drawing.
Second.) And as long as the guest join you or your major competitors opt in email list before they leave the store. They automatically qualify to save 30 or X% off up to $1,200 dollars in total purchases.
Plus, their name also goes into the offline drawing twice. otherwise if (for whatever reasons) they don’t want to join your list. Their name only goes into you free offline drawing once.
And their first grand prize is not as good as the 1st grand prize for guests who’ve joined your opt in email list. (Hopefully both you and they see and fully appreciate the long term value of strategically getting the word out. For literally pennies on the dollar. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
