This Is Why Extremely Savvy Service Providers Definitely Should Be Utilizing Proven Email Marketing Strategies!
It really doesn’t or shouldn’t come as some big surprise that even extremely savvy service providers of literally all shapes and sizes are steadily embracing strategic email marketing strategies and tactics, right?
And for some very good reason(s.) For one thing since they’re already trading dollars for hours, correct? Then it only stands to reason “why” they or you would want to put in place some incredibly simple marketing strategies and tactics.
Which systematically help you or your major competitors continuously generate some type of income while, (in this particular case), your mechanic shop is closed. Say what? Or when you’re literally backed up with more work than you can handle. Which for any type of profit seeking service providers
is always a welcome problem to have, is it not? Plus as you or your major competitors are about to discover. Once or as you build you build very own opt in email database. You now have or are starting to build a potentially valuable asset and resource. Which can potentially serve you or your major competitors from now on.
Entrepreneur You Consistently Do This And You Stop Worrying About How To Get The Word Out!
In order to properly set the stage. Think about your all too typical, single location, non franchised mom & pop style auto mechanics garage. Maybe it’s a one to five person max shop, right? Usually it’s one to three full time auto mechanics currently making a decent living. And maybe a full time receptionist/secretary and perhaps a part time bookkeeper.
Whose usually a solo-preneur as well. Anyway, the owner(s) of the shop are busily working on various cars & trucks. Both foreign and domestic, right? But as in 99% of the cases. The moment they or you stop fixing or serving the cars. Their income quickly dries up. Does it not? So since they’re already used to trading dollars for hours.
And not receiving any type of income whatsoever when they’re not working. At least some of them should be more than thrilled to “discover” how they can strategically and systematically start consistently generating more spendable revenue from their business or service.
Without the need of hiring more people or investing in more sophisticated, potentially expensive equipment of any kind. And without spending even more hours working in, (not on) their business or service. Wouldn’t you?
So “what” or how does this sort of closely guarded secret actually work in the real world?…..
Who Says Extremely Savvy Service Providers Can’t Market Or Promote Just Like The Big Boys And Girls Do?
Going forward imagine this. You walk into your favorite local, non franchised auto mechanics shop. And you see a huge sign, (think of a large cut out style) of offer staring you in the face.
See the sample dedicated landing page example just below. (And BTW, if you want yours truly to build you a fully customizable start of the art dedicated landing page. Similar to the one featured below. Using Aweber, my paid email service provider of choices-s state of the art landing page/capture page or sign form creation editor only.
Please reach out to me via my blogs contact page. And simply write “Landing Page ” creation offer in the subject line. And I will get back to you via a return email message with all of the exciting details. You must have an Aweber account. Even it’s a limited free one.)
This Is Why Extremely Savvy Service Providers Definitely Should Be Utilizing Proven Email Marketing Strategies!
Entrepreneur Once Or As Soon As You Or Your Major Competitors Start Strategically Building Your Very Own Opt In Email List! (You’ve Just Taken Your Business Or Service To The Very Next Level Or Two!)
Case in pint. Going forward, depending on just “how” sexy your free list building lead magnet is. (No matter ‘what” your particular product or service is BTW.)
A certain percentage of your walk-in first time customers and far more importantly. From a positive word of mouth and mouse perspective goes. A certain percentage of your extremely loyal long term customers will definitely want to enter your free drawing for their chance to win X, Y or Z.
And this is when the real long term marketing magic definitely begins. (Especially once they have a paid account with Aweber or whomever their choice is for their paid email service provider.
But now they can strategically segment and tag their opt in subscribers not only when they initially opt in. But they can also segment, (separate their customers by which particular service(s) they purchased. Say what?
Your Own On Or Offline Subscriber Base Means The Door To Previously Untapped Marketing Opportunities Is Definitely Starting To Swing Wide Open!
Think about you or your major competitors potential long term marketing possibilities going forward. When you send an extremely time sensitive offer. Only to the 217 subscribers out of your entire 2,573 total subscribers who’ve had high end transmission work done by your shop within the last two years.
Instead of blasting out this specific offer to your entire list. Instead you or your major competitors can laser focus your your extremely time sensitive offers to your most likely customer/subscribers. Definitely makes sense, does it not?
(Extremely important note: Currently only paid Aweber customers can strategically segment and A/B split test their list for even further long term profit generating opportunities. Free account holders can not. Which means it’s probably time to upgrade, right?)
On the other hand, let’s say 638 or X number of your current 2,573 opt in subscribers. Have had some muffler work done within the last three years or so.
An Extremely Targeted Opt In Email List Gives You Or Your Major Competitors Some Of Your Lost Time Freedom Back!
Once again you or your major competitors can send these X number of strategically segmented subscribers, an extremely time sensitive customized offer.
And the first 50 or X number who go to your calendar and pay an X% deposit. Or just bring their car or truck end. They automatically save your highest discount percentage of X. An everyone else who responds before your expiration cut off date they save a little less. Entrepreneur this is just an extremely small sample of ‘why” you or any other profit seeking service providers.
Should definitely be strategically utilizing some type of email marketing strategies and tactics. Don’t you agree? (Which means the strategic use among other things of a dedicated -fully – functional, state of the art landing page.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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