How The Power Of Networking Helps You Scale Your Business Or Service!
It’s no secret any profit seeking entrepreneur who can fog a mirror can (for a little while) write checks to pay for potentially expensive traditional advertising, correct?
But if the front end results are too dismal at some point along the line they’ll have to stop, right? In fact this is the # one reason “why” most profit seeking entrepreneurs stop paying for their ads or promotions, right? They or you simply don’t have enough money coming in on the initial front end of their business or service.
And since a staggering 95% of them or more have absolutely no realistic clue about “how to” go about effectively creating a potentially profitable back end component to their business or service.
Once their ads stop. Sadly so does the growth of their entrepreneurial journey. You on the other hand just start proactively embracing the awesome, money making potential power of networking. And watch your bottom line start to grow and grow….
So How In The World Can The Power Of Networking Possibly Make Any Real Difference?
Great question and thanks for asking it. First let’s properly set this hypothetical marketing scenario up. And go from there, okay? So let’s say you’re the sole owner of a very popular, single location, non franchised retail jewelry store.
And even though business is good both you and your staff are constantly on the lookout for some low cost, proven alternative marketing strategies and tactics.
So you don’t have to keep spending, (more like wasting!) a fortune on those outrageously expensive, dismally performing local billboard ad campaigns.
Because they can easily run anywhere from $25,000 to $40,000 dollars a month or more. Especially as it gets closer to the end of the year holiday madness.
Any local billboard ad space which hasn’t been sold before August, will now automatically carry an additional premium. So one day as a direct result of one of your top female sales reps going to her Dentist for her annual teeth cleaning.
And since she’s showcasing a -loaner- pair of extremely eye catching diamond studded earrings from your store. Which typically retail for $650 dollars a pair.
The secretary for the Dentist and several female staff members all comment on “how” beautiful they are. And one of your potentially most profitable non traditional marketing strategies is hatched. Huh?
Once You Get The Initial Influential Few Talking! (Entrepreneur It’s Just A Matter Of Time Before The Rest Will Follow!)
Since all of your top female sales reps and top male and female sales mangers have been professionally trained to proactively seize the moment to build long term marketing momentum for literally pennies on the dollar.
And they always (always!) carry a bare bones minimum of at least 50- 100 of your best, extremely time sensitive, market tested two sided index cards or gift certificates with them at all times.
Because neither they nor you ever really know “where or when” a potentially profitable marketing situation will occur, correct? Sensing this is definitely one of those potentially profitable moments.
She initially gets permission from the head Dentist to offer both the secretary and any other female staff whose interested, the opportunity to purchase some really nice looking bling at a sizeable discount. (For an extremely limited time of course.)
And in exchange for the Dentist granting her permission to do so. The Dentist or if it’s an office full of practicing Dentists. They too will be given a two sided, market tested, extremely time sensitive gift certificates.
Side (A.) invites the recipient to join your opt in email list, so they’re entered into your free monthly drawing. For their chance to win a $2,500 dollar Men’s Rolex watch. (Nice.)
And the ladies will be entering to win an extremely beautiful $2,500 dollar diamond studded necklace. (Truth told both pieces of extremely eye catching bling only cost you or your major competitors half or slightly less.)
Once The Cat Is Out Of The Bag! ( The Word Both On And Offline Will Quickly Spread!)
And she explains to the Dentist or Dentists in the office. Side (B.) has a 10 or X day expiration window. They come to your store alone before the expiration date expires.
And they save 10% off up to $200 dollars. ( Not terribly exciting, is it?) However, simply for dragging a friend (or possibly another local professional of some kind), with them whose at least 18.
Before the expiration date window expires. And the Dentist or whomever the professional is. (Because remember one of your top male or female sales reps or managers might be speaking with their lawyer, CPA, Chiropractor, CFP, Estate Planner, local banker, Plumber, wedding planner, Real Estate agent or broker or mortgage broker etc.)
Or the spouse or significant other of any of the previously mentioned above. But just for the Dentist(s) dragging a friend/guest with them whose at least 18, before the X day expiration date window expires.
They automatically get to upgrade to a $5,000 dollar Men’s Rolex watch of their choice. (Provided it’s in stock of course.). (Are you sitting down?) But still pay the hard cost of the $2,500 model. Say what?
So they drag a friend, ( conditioned on it being ) another local professional of some kind. And they only pay somewhere around $1,200 dollars for a Men-s Rolex watch which typically retails for $5,000 dollars or X.
Entrepreneur can you say word of mouth and mouse tsunami? If not you best believe at least some of your major competitors can. You’ll “discover” even more in part two, okay?
But up to this point. Are you starting to better appreciate the long term money making power of networking? Me too.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
