Maybe It’s Time You Stop Focusing On Blogging For A Living!
(And Did This Instead!)
Entrepreneur “how” long have you actually been blogging? Really? And do your blog posts consistently rank on Google or any of the other major search engines 1st or 2nd page? For the specific -hopefully- long tail keyword phrases you’re attempting to rank for?
If not (news flash) it’s probably not even worth your efforts. If you’re trying to consistently rank on Google-s 1st or 2nd page and you’re constantly coming up short. Because if that’s your primary strategy for blogging for a living. You may have already discovered there are some awfully lean times ahead. Agreed?
For several reasons. Primarily practically every day more and more aspiring entrepreneurs are attempting to rank for some of the same long tail keyword phrases. And as they do. This literally forces the major search engines to become incredibly select about “whose” sites rank in the first ten slots per page.
So the extremely sophisticated online marketers with the most relevant backlinks pointing back to their specific pages. And those backlink sources which currently have the most domain ranking authority in Google and the other main search engines mind. More times than not their pages will consistently rank the highest. The end. Or is it?….
Strategically Blogging For Business Is Definitely A Little Different Than Trying To Earn A Living Through Blogging!
Don’t get me wrong here. If you currently have an active blog. (And for our purposes let’s define an active blog as you publishing some type of fresh, relevant content, for your specific target market at least once a week.)
Of course you can definitely publish more often than that. As long as you can keep up the pace. Because your target audience will definitely want some type of consistency.
Just a quick side note. Entrepreneur did you know the average aspiring entrepreneurial blogger, especially those who have their own self hosted WordPress blog. (And make no mistake about it -your own self hosted blog for frequent content publishing is definitely the way to go.)
They all but totally abandon their blogs within four short weeks or 90 days or less. Say what?
Nod your heads cadets because it’s true. That little tid bid is being shared with you. In order to set up what’s coming next. The average entrepreneurial based blogger will no longer be active just four short weeks in.
So let’s say they consistently posted one new fresh piece of “how to” problem solving content -of some kind-to their blog for the first three weeks their blog existed.
Then suddenly without notice they (or you) simply stopped. And abruptly moved on. Huh? And for a second. Imagine your blog is an offline, neighborhood corner store.
And for three weeks a certain percentage of the residents within a three to five block radius are slowly coming to your store. Then suddenly without notice. They start showing up at 7:30 am one particular morning and there’s a prominent-clearly handwritten- notice on the front door. Stating the business is permanently closed. Say what?
You Definitely Don’t Have To Try And Be Or Become A So Called Traditional Blogger!
Some of you already know my expert seven figure earning coach, mentor and friend James McAllister of jamesmcallisteronline.com fame, correct? And in James-s excellent “Blogging” course he readily points out. Just like your opt in email or text message database.
Your blog is most definitely an incredibly valuable asset or resource. And depending on “how” you or your major competitors utilize it. It can or quickly become an incredibly pro-active marketing/promotional tool.
Case in point. Take a look at the screenshot image of a recent email message I received from freelance writer Courtney Rosenfeld of gigspark.biz fame.
She (or the automated software she or someone in her organization) may be using. She reached out to discover if I currently accept guest blogging opportunities. (Which I definitely do under certain circumstances. Which I’ll detail just a little further ahead.)
Maybe It’s Time You Stop Focusing On Blogging For A Living!
What If You Also Focused At Least 25% Of Your Long Term Blogging Efforts On Building And Nurturing Potentially Profitable Business Relationships!
Ladies & gentlemen I’m more than proud to announce. Because I have a fairly active self hosted WordPress blog. With a decent (Domain Ranking.) Which at least partially explains “how” my blog consistently gets found by other aspiring online marketers.
Who consistently reach out for their own reasons. Some work out while others obviously do not. But in any event. It’s so much more advantageous to be or become the hunted not the other way around. Don’t you agree?
(Extremely important note: In the event you’re reading this particular blog post and you or your organization has an interest in publishing a guest blog post on my blog.
Please take notice to my initial email response to her question of potential quest blogging opportunities. I briefly laid out four -now- all too common questions I definitely need your answers to. In order to help me decide if you or your companies specific expertise is a fit for my constantly growing tribe.
Maybe It’s Time You Stop Focusing On Blogging For A Living!
Maybe It’s Time You Stop Focusing On Blogging For A Living!
Are You Starting To At Least Partially Appreciate How And Why Your Long Term Blogging Efforts Should Definitely Include Some Type Of Power Relationship Building?
I sincerely hope so. Because the type of guest bloggers I’m most likely to feature totally understand ‘how” and why we can and definitely should be strategically cross promoting each other. Huh?
Let’s say they also have an entrepreneurial based podcast. They can mention my blog address in a few upcoming episodes. Or they can mention me and my blog address in one of their unscheduled “broadcast” email messages.
Or mention my blog in future blog post(s.) This way we both definitely benefit, by being introduced to potentially new audiences. But whether she and I go any further or not.
The long term marketing possibilities remain incredibly high. Once you strategically shift at least part of your long term blogging efforts. And stop laser focusing on blogging for a living on the front end of your blogging efforts.
And recognize the previously untapped long term power networking opportunities on the virtually untapped back end of your blogging efforts as well. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
