Why Advertising For Your Business Isn’t Always The Most Profitable Option! Part Two

Hopefully after initially reading and re-reading part one one of this ongoing series. You’ve quickly come to realize. Outrageously expensive traditional advertising for your business or service may not necessarily be your best option. Agreed?

And perhaps it’s time to look into some non traditional, far less expensive, market tested lead generation strategies and tactics. Many of which can be maximized simply by inexpensively A/B split testing, monitoring and constantly tweaking your results or lack thereof as you go.

This way you’re not only working extremely hard in your business or service. But you’re simultaneously working extremely hard on it as well. Because this is how and where you or your major competitors can consistently experience some major bank account filling exponential growth.

Often times for literally pennies on the dollar. As you’re about to discover. Are you ready?…..

This Is How You Or Your Major Competitors Systematically Make Your Acquisition Formula Far Less Expensive! (And A Whole Lot More Profitable!)

Case in point. Quickly picking up where part one abruptly left off. Your extremely marketing savvy single location retail jewelry store. You or one of your top female store managers are top selling sales reps. Approached the owner(s) of an incredibly popular women’s hair (or nail salon!) owner located in the same mini strip mall as your store.

Basically (as previously detailed in part one.) All the hair salon owner needs to do. (Which applies to any of the current or future hair or nail stylist as well.)

Is pass out your market tested, two sided market tested index cards to their customers, vendors and personal inner circle. Side (A.) of the cards invites the recipient(s) to enter your monthly free drawing. For their chance to win an extremely eye catching diamond studded necklace.

Which usually retails for $2,500 dollars. But you or you major competitors actually hard cost is much closer to half or slightly less than half. And side (B.) informs them to come to your before the ten day hand written expiration dat expires.

They decide (for whatever reasons!) to come alone and they only save 10% off the current retail price up to $200 dollars. However, simply for dragging a friend with them whose at least 18 and not a current opt in email subscriber.

They automatically save up to a max of 40% off up to $1,500 dollars. Say what?

This Is How You Or Your Major Competitors Consistently Generate  Ton Of Potentially Bank Account Filling Word Of Mouth And Mouse Buzz! (For Literally Pennies On The Dollar!)

So once again. (Strictly for hypothetical marketing illustration purposes only.) Let’s focus in on the owner of the hair salon’s typical daily, weekly and yearly numbers. Based off a typical 50 work week year. Because the salon is actual closed two weeks every year. Once in June and once in late December.

So she typically services (on average) ten local women per day. From 9 an until 9 pm five days a week. Because the salon is typically closed on Sundays & Mondays.

So ten locals sit in her chair (and the these numbers are basically the same for her other five stylist. Four of whom are full time and the other is part time. Ten local women per day times five days a week equals 50 locals a week. Times 50 weeks per year equals 2,500 local women. Are we all still on the same page here? Great.

And those 2,500 (or X number of local women) all know at least 25 other local women (from literally all walks of life!) apiece. Agreed? (2,500 x 25 = a staggering 62,500 individuals. Say what?)

(You can and definitely should feel free to adjust these numbers to whatever level of mediocrity you feel most comfortable with.) That being

said. 30% of (in this particular hypothetical marketing illustration) example only. (62,500 x .30% = 18,750.)

These 18,750 local women are ready to become first time customers of you or your major competitors retail jewelry store. And let’s say their average initial first purchase is for $375 dollars.

So you or your major competitors just grossed an additional. (Are you sitting down?) $703,1250. dollars. Say what? Just from a local Mom & pop hair (or nail) salon owner systematically passing out some of you or your major competitors best market tested one or two sided index cards. Yep.

It’s All About How You Or Your Major Competitors Strategically Use Your Ethical Bribes To Create Local On And Offline Goodwill Marketing Ambassadors!

Plus remember. You literally gave the hair salon owner an extremely eye catching bracelet for generating ten brand new first time customers for you. No matter “how” or how little they initially spent on their very first purchase. And since the bracelet usually retails for at least $300 dollars. You know this only not only caught the attention of the other current and future stylist in the shop.

But the attention of her current and future customers as well. Which means ton of free social media exposure for you or your major competitors. Right? Because you know both the owners and at least some of their current and future stylists. And some of the owners current and future customers will be constantly posting some really cool photos and videos of her awesome looking bracelet. Correct? For sure.

 

So imagine “what” will continuously start happening when you or your major competitors take your ethical bribing strategy to very next level or two. Say what? You inform the owner(s) of both the hair and nail salons.

The moment they send you or your major competitors 30 brand new first time customers. Or an additional 20 more first time customers. They will automatically get a Louis Vuitton tote bag. (Provided they’re still in stock at the time they qualify for this particular bonus.) Say what?

Yea the ones which usually retail for at least $800 dollars and some change. Including all typical taxes & fees. At this point do you think at least some of the other current and future stylist will want to know exactly “what” they need to do in order to get their own Louis Vuitton tote bag? The odds are pretty darn good.

As Word Starts To Spread Both On And offline! (More And More Potential Prospects Will Definitely Want To Know How To Get Involved!)

And remember you nor your major competitors will be paying full retail prices for these tote bags. No way. You either barter or get them for half price or actual cost. Depending on how many you buy upfront.

Rather than go any further here. Let’s wrap this part of the ongoing series up simply by stating, what’s hopefully totally obvious by now. Outrageously expensive traditional advertising for your business or service shouldn’t automatically be your main choice. Don’t you agree?

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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