So If You’re Still Not Doing Some Type Of Smart Marketing Yet!

  (What The Heck Are You Still Waiting For?)

More than likely you’re extremely interested in discovering “how to” consistently generate both qualified leads and consistently generate some type of front and long term back end revenue, (as inexpensively as possible! Correct? Me too.

But long before you can put yourself in this enviable position. You’ve got to grasp which particular “solutions” your awesome products and services can consistently provide.

And even though you may have lots of potentially untapped marketing options. Initially you definitely need to narrow your focus. And instead concentrate on inexpensively A/B split testing no more than three potential marketing or promotional strategies.

And the moment your initial tests pan out on any level. That’s the marketing or promotion strategy you roll out. Test, measure and tweak. Until it proves unprofitable.

Then you start the entire tried and true A/B spilt testing process again. This way you never over extend yourself both financially and emotionally. The vast majority of your entrepreneurs skip or totally ignore this crucial step. And s a direct result. Far too many inevitably crash and burn. You definitely don’t have to end up in that boat. Unless you refuse to consistently implement proven real world advice.

Why A Simple Market Tested Client Retention Strategy Is Definitely All You Need To Initially Get Started!

Case in point. Let’s say you’re trying as hard as you possibly can to build a reliable, (albeit) relatively inexpensive on or offline sales funnel for your single location, non franchised retail appliance (or retail) jewelry store.

And since you know your ideal customer currently has a total lifetime customer value metric of somewhere between $250- $10,000 dollars. Give or take over the next five to seven year period.

Possibly more provided you or your major competitors take your non traditional lead generation and non traditional conversion methods to the very next level or two.

Here’s one of the non techie marketing strategies you’ll initially employ. (Or at least initially inexpensively test.)You’ll constantly be on the lookout for local men & women who have non techie, full or part time jobs.

Which clearly don’t pay a whole lot of money. And probably don’t offer a ton of upside opportunity for some real advancement. Such as local men & women who work full or part time in a laundry mat. Or work full or part time in a parking garage.

Catch Your Ideal Prospects Where They Already Are And Simply Build Up From There!

Clearly everybody whose currently employed in these particular industries may not necessarily be interested rising up the corporate ladder. Corect? Be rest assured some of them will welcome “discovering” a potential way for them to consistently earn money.

Especially on a weekly or monthly basis. As long as it definitely doesn’t involve them. Either:

 A.) Having to get a second (dead end type!) of -going nowhere fast dead end second job. Because more than likely they’ve already been there and done that.

 B.) Having to try and start some type of traditional business or service. With their extremely limited start up capital. And their practically non existent -real world- business ownership knowledge or skills.

C.) Not having to try and build yet another MLM (Multi Level – aka- Networking marketing empire.( The traditional churn and burn old fashion way. By constantly chasing chasing whoever.

And in the process totally alienating their closest friends, family members, current, past and future co-workers. Or alienating their current, past and future neighbors etc.

Because sadly -once again- they’ve probably definitely already been there and done that. (At least once or twice.) So “what’s” possibly left you skeptically ask? Great question.

You Or Your Major Competitors Definitely Don’t Need To Try And Reinvent The  Non Traditional Marketing Lead Generation Wheel!

So let’s say you get to know a local woman who currently works full or part time in laundromat. And obviously she isn’t currently grossing six figures per year. Right?

And you ask if she knows anyone who’d like to buy a state of the art tablet at your actual hard cost. Say what? So instead of paying the typical retail price of somewhere between $750- $880 dollars.

For an extremely limited time. They can get it for your actual hard cost of X. (Some much lower price.) Provided they join and remain an active subscriber of your opt in email list.

Of course she mentions “how much” she’d love to make such a purchase. At which point you or your major competitors ask if she’d at least like to know about an incredibly simple, non threatening way. For her or someone she clearly respects.

Can initially earn $50 or X amount of dollars for every lead they send you or your major competitors. And the lead becomes a paying customer. Regardless of “how” much or “how” little they spend on their very first purchase. Huh?

You hand them one of your two sided, extremely time sensitive,market tested index cards. And explain to them. Provided they join your and remain an active opt in email subscriber.

And they drag a friend with them to your store. Whose at least 18. Within the next 72 or X amount of hours only. (You or one of your top sales reps or managers simply hand write a ten day expiration window date on the back of your index card.

(Just underneath where it says referred by.) And simply for dragging their semi qualified friend/guest with them. Both she and her friend automatically get two really cool bonuses worth X.

This Is How And Where You Separate Yourself From Your Major Competitors! (And Leave Them Choking On Your Profit Generating Marketing Smoke!)

First. She’s able to purchase a state of the art tablet for your actual hard cost.And even if she already has one. It will still be awfully tempting to pass up such a fabulous potential opportunity.

And her guest, provided they also join your opt in email list. They automatically save 20% on any purchases under $150 dollars. But they can automatically save 40% off any purchase over $400 or X amount of dollars.

Provided they do it, before they leave the store. From a marketing momentum generating perspective. Both of these locals now have extremely valid reasons to shout their extremely great fortune from the rooftops. Do they not? Agred.

However, it what potentially comes next for the female laundromat worker. Which may really set things off in a major way. Coming up very shortly in part two. So please stay tuned.

For now. Are you starting to better appreciate. How and why some form of (so called) smart marketing and or promoting. Is definitely a must! Agreed.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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