This Is Why You Gotta Implement Some Of The Best Loyalty Programs For Small Business Success!

 

So right about now. What profit seeking entrepreneurs do you know. Who doesn’t want to know “how to” go about systematically implementing some of the very best loyalty programs for small business success? Agreed.

Basically what it usually gets down to is this. How do you or I separate well meaning marketing or promotional sales theory. From “what” actually consistently puts some spendable cash into your bank account. Correct? No worries.

But you or your major competitors, (with just a little bit of strategic A/B split testing.) Will be able to quickly discover which particular marketing or promotional strategies and tactics actually work.

And which ones you definitely need to discontinue asap. Or you risk going broke and losing your entrepreneurial dream altogether. And this costly consequence happens far more often than you may currently realize or appreciate.

This Is What Makes Building Brand Identity So Critically Important!

There’s a very good chance. You had no idea ‘how” potentially valuable resource, your local barber, women-s hair and nail salons could be or quickly become for a brand new start up CPA (Certified Public Accountant) firm. Correct? (Somehow I didn’t think so.)

 But rest assured entrepreneur. These essential service provider entrepreneurs can potentially up catapult a relatively small business owner or service provider like a start CPA to the very next level or two. Say what?

Stop and think about the particular long term connections. The customers, (but especially!) the long term repeat customers already have. Huh?

They either already work somewhere local. Right? Or they run their own business or service. In which case they may already have a few full or part time employees. Correct?

And they have some sort of direct or indirect access to other local non directly competing vendors or suppliers. Agreed? For sure. Entrepreneur that incredibly short list of potential contacts or resources, is more than enough to initially build a viable new and long term repeat customer base.

And the best part is, (it can consistently be done) for literally pennies on the dollar.

Just Because The Corporate Big Girls And Boys Have Huge Corporate Advertising Budgets!( Doesn’t Automatically Mean Your Brand New Start Up Can’t Be Or Quickly Become A Viable Resource In Local Community!)

You know and fully appreciate you’re gonna have certain advertising, marketing or promotional cost. Correct? But this doesn’t automatically mean you’ve got to go the outrageously expensive traditional route.

And this is “how” and where the extremely marketing savvy start up CPA’s local barbershop potentially comes into play. Possibly in a major way. Especially the 1st year or two of their initially getting started.

Since the CPA has been literally going to this particular barber for years. And the barber has actually moved to at least three different locations within the last five years.

So the CPA has watched the barbers business continually out grow its two previous locations. And this particular location now has a total of six chairs. Including the owners.

And on average, each individual barber services about eight customers per day. Five days a week. So altogether. Eight times six, times five days a week. Times 5 weeks per year.

Because the barber usually closes at least one week per year. (But one of the other barbers maintains the shop for that particular week. Until the barber returns. So they all basically rotate and take a week off.

Which means a grand total of 12,240 locals pass through this small business service providers shop. Say what? (Here’s the incredibly eye opening math. 8 customers per day times six total barbers, times 51 weeks per year.)

Strategic Marketing Leverage Means Systematically Benefiting From The Hard Work Of Other Non Directly Competing Vendors!

The CPA makes this initial, potentially mutually beneficial offer. Starting in November of each year. The CPA will get some market tested two sided business cards printed up. And perhaps 5,000 to start.

Plus they will get a free (conditional) paid email service provider account. Where their they (or you!) don’t pay a nickel for the service, until your opt in subscriber base reaches and exceeds 500.

Then and only then do you or the CPA have to start paying. As of the publishing of this particular post. You’re allowed only one account under the free plan. And you’re limited from benefiting from several of the software-s other features obviously.

And once your account exceeds the 500 limited. Then you’ll need to upgrade to one of their services paid plans. (And there’s absolutely no time limit on “how” long you or your major competitors can remain on the free plan. Say what?

It’s solely based on when your account exceeds 500.

Once Or As Soon As You Identify Potential  Previously Untapped Marketing Gaps! (By All Means Start Leveraging Them!)

Case in point. The CPA offers to do both the barbers and any current and future stylists income tax returns. And instead of charging them his usual fee of $149 or X.

Instead. Get this! Provided they help him systematically, and initially grow his business for literally pennies on the dollar.

(And if need be!) He’ll personally introduce them to any reputable, local estate planners as well.) But initially all they will pay is just $79 dollars each. And if they’re legally married. He’ll charge both to do their individual tax returns. Just $139 for filing jointly.

And the owner of the barber shop only pays $59 dollars. And if he’s legally married and they file a joint tax return. They only pay $110 dollars. Say what?

Think about the constant, positive viral word of mouth and mouse buzz. This incredibly simple marketing/promotional strategy will have. Both on and off of social media.

You Don’t Have To Continuously Waste A Fortune On Outrageously Expensive Traditional Advertising! (Unless You’ve Gotta A Thing For Consistently Wasting A Ton Of Money!)

But here’s where both the barber and the current and future stylists can and definitely will make out. The CPA will give each of them 150 of his customized, two sided, market tested business cards each.

And they sign (print) their first and last name of the lower right hand, back side of each card.

And they routinely pass them out. Initially to all of their current and future customers. Which you know some of them will definitely want to get hooked up asap. Correct? But the first time customers who are generated via the cards.

They will need to join the CPA’s opt in email list. And remain an active subscriber. So starting in January of each new year. They can get their personal income taxes done and only pay $99 dollars per individual. And just $149 for each couple whose filing jointly.

You Know How Potentially Profitable Word Of Mouth And Mouse Can Be Or Quickly Become! (Correct?)

Here’ what this extremely marketing savvy CPA ultimately has in mind. He or she will systematically form as many potentially profitable, back end JV (Joint Venture) arrangements, with local non directly competing vendors as possible.

You’ll discover how, coming up very shortly in part two. Okay? Going forward. Do you now have a better understanding and far deeper understanding of “why” you gotta start implementing, (or at least strategically A/B split testing) some of the very best loyalty programs for small business success? Say yes.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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