This Is How You Systematically Take The Customer Retention Process To A Whole New Level!

So given the choice (entrepreneur.) Would you prefer to constantly spend (more like!) waste a ton of your extremely hard earned money on some outrageously expensive, dismally performing, traditional advertising or promotional campaigns.

Which (truth told!) do very little to move the needle in your favor. Right? On the other hand. How would you prefer to take your current and future customer retention process to a whole new level? Good answer. Me too BTW.

Since every body gets the same 24 hours in a day, correct? This being the case. You and I definitely need to be systematically implementing as many different forms of bank account filling marketing leverage as possible. Don’t you agree? The remainder of this post is specifically dedicated to open your creative marketing eyes as wide as possible. Are you okay with that?….

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On the surface it sounds like a rather tall order, does it not? No doubt. But not after you allow your creative marketing mind to strategically connect the dots.

Strictly for hypothetically marketing illustration purposes only. Entrepreneur take another hard look at the feature image embedded in this particular post.

On the surface it looks like just another upscale single family residence in a really nice neighborhood. Right? And it most definitely is.

However, as you or your major competitors are (hopefully!) about to discover. It’s also the potential gateway to a ton of previously untapped marketing opportunities or possibilities. And it’s also the potential gateway to multiple stream of income producing opportunities for the extremely marketing savvy entrepreneurs.

Which brings us to two of the areas top producing female real brokers or agents. These two particular real estate professionals typically sell residential real estate properties which typically start in the $500,000 dollar and up range.

And because they are both intra and inter connected to so many other real estate related professionals. Who literally have local businesses and services of all shapes and sizes.

And best believe after steadily building their primary and secondary incomes over the last seven years alone.

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Because their long term success literally depends on who and how often their power network within their immediate local community helps them inexpensively spread the word.

This is “why” they have literally made it their business to know. Which local CPAs’ and CFP’s provide the very best advice for homeowners and or residential or commercial real estate investors.

Which local title companies provide the very best coverage for both residential and commercial property owners alike. Which local daycare facilities offer the best overall best prices and services.

Which local law firms specialize in residential and commercial real estate closings. Which attorneys provide the very best advice for women involved in nasty divorces.

Which local, non franchised moving companies usually provide the best prices and services. Which local restaurants are worth dining at. And which ones definitely are not. They also know which retail  furniture stores to direct their clients and current and future co-workers too.

(Do you see all these potential underground type of previously untapped marketing opportunities to grow their business or create multiple streams of income producing possibilities?) Say yes.

This Is How You Or Your Major Competitors Take Marketing And Brand Building To A Whole Other Level!

They also know which local non franchised plumbers, roofers, landscapers, snow and non franchised junk removal providers typically provide the best pricing and overall best service.

And of course they know which local banks, credit unions and which non traditional mortgage brokers to send their not exactly A list credit customers or self employed home buying prospects to. Quite a short list is it not? Huh?

They know which local non franchised retail furniture and retail jewelers to introduce their current and future customers/clients too. Which explains why your single location, non franchised retail furniture business has formed mutually beneficial JV (Joint Ventures) with both of these local female real estate professionals.

They also know which hair and nail salons to direct their female clientele to. As well as which women-s clothing and boutique stores to frequent. And which high end men-s clothing store to direct their male clientele to as well.

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(And strictly for marketing illustration purposes only.) Let’s say both ladies have at least two separate opt in email or text message subscriber bases. One for their potential customers who are interested in buying. Either a brand new house. Or a repossessed (bank foreclosed) and residential house or investment property of some kind.

And one strictly for all of the local professionals (previously mentioned) they currently have and will have some type of business relationship with. So let’s say their text message subscriber base of local professionals, currently has 1,747 subscribers.

And they send an extremely time sensitive text message alert to them. It’s for an exclusive, closed to the general public “closeout” sales event. You or your major competitors do about once every 90 days give or take.

First and foremost. You provide the two real estate professionals with awesome savings on any furniture they want. Up to $5,000 dollars. And you only charge them your actual hard cost. Plus any and all applicable taxes and fees. Say what?

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This way their homes, condos, townhouses or apartments become permanent billboards for you or your major competitors. Plus you know both them and some of their closest friends, siblings, closest relatives.

Their current and future neighbors or current and future co-workers will constantly be posting their fair share of pictures and video footage of your great looking furniture all over social media. Right?

And because these two proactive female marketers are basically giving your business some potentially valuable free marketing exposure.

You let both of them know. The moment ten or X number of their subscribers become paying customers of yours. (No mater how much or how little they actually initially spend with you.)

You will gladly compensate these two local professionals. With a pair of extremely eye catching diamond studded earrings. Which typically retail for at least $650 dollars a pair. Say what? However, because one of the areas top retail jewelers is also one of your most profitable JV partners.

Both of you can readily buy each others products at hard cost.

This Is How You Or Your Major Competitors Maintain Customer Loyalty For Literally Pennies On The Dollar!

Let’s say 77% of the 1,747 subscribers initially read and respond to the extremely time sensitive text message. (So 1,345 subscribers are made aware of this special closed to the general public, private “closeout” sales event. 1,747 x .77% = 1,345.)

And 38% of the 1,345 subscribers register to attend. So 511 locals show up. (For marketing simplicities sake. Double the number, to reflect both realtors lists and open rates etc.)

So roughly 1,022 locals, (511 doubled.) So these 1,022 locals on average spend $475 each. This means you or your major competitors just grossed a respectable $485,450 dollars in a single “closeout” sales event. Without having to waste a fortune on outrageously expensive, dismally performing, local prime time radio or newspaper ad campaigns.

Not too shabby, right? Agreed. Going forward. Are you finally starting to appreciate “how” you or your major competitors take your customer retention process to a whole other level or two? Say yes!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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