Why Successful Brand Development Equals Long Term Success!

So what have done or plan on doing, in order to scale your business or service? And are you finally starting to fully appreciate why and how successful brand development equals long term profit generating opportunities. Congratulations. Huh? Because if you do. You or your major competitors are definitely on the road to some long term gross profits.

Either on the initial front or back end of your sales funnel. And truth told the ultimate purpose of this particular blog post. Is to open your creative marketing/promotional eyes extremely wide.

And in doing so. You’ll quickly discover just how many previously untapped marketing possibilities there are. And probably 50-75% of them are realistic too. But before you can get to that particular mindset. You’ve got to be at least be open to these possibilities. So let’s off the sheets and have a look, okay? Great. See you on the other side…

This Particular Blog Posts Proves The Top Marketing Strategies For Small Businesses Aren’t Super Complicated Or Outrageously Expensive!

Case in point. Suppose you single location, non franchised retail appliance center no longer wants to waste $25,000 a month. On those outrageously expensive, dismally performing local billboard ad campaigns. And while you’re at it. Let’s be brutally honest here.

Your outrageously expensive, local prime time radio and TV ad campaigns aren’t exactly breaking any sales records either. Right? This being the case. You decide to at least inexpensively A/B split test several non traditional lead generation strategies and tactics.

Basically what you’re trying to discover asap. Is if i really makes sense. For you to either break even on the initial front end of your sales funnel. And pocket the lions share of your long term gross profit generating potential on the back end.

So you conclude as long as your advertising, marketing or promoting at least breaks even on the initial front end of your sales funnel. You or your major competitors will rep the rewards. Especially over time on the back end.

You Consistently Do This And You’re Almost Always Guaranteed A Positive Customer Experience!

Sadly far too many aspiring entrepreneurs have access to various potential assets or resources. But they’re not necessarily resourceful. Huh? Say for example.

Let’s say your actual hard cost for a state of the art 55 inch flat screen TV is just $350 dollars each. So your actual hard costs for five state of the art flat screen TV’s is just $1,750 dollars. Plus any and all applicable taxes & fees.

Here’s what you initially plan to do with them. In order to systematically generate some positive word of mouth and mouse buzz. Both on and offline. While sitting in your barbers chair. And the two of you are casually talking, (more like!) peaceably arguing about why one particular NFL team/franchise has totally collapsed.

You ask if it’s okay to periodically refer new business to the barber shop? And of course the answer ids an emphatic yes. And you also ask if they’re okay with periodically returning the favor. Provided their doing so doesn’t take away from anything they currently have going on. Or will have going on in the not so distant future.

( This simple two part question is called “The Magic” question BTW.)

You basically ask them “who” they know, who for an extremely limited amount of time, that would more than likely want to purchase a state of the art 55 inch flat screen TV at your actual hard cost of $350 or X amount of dollars. Say what?

And the barber responds they’d like to. Plus they ask if any of the other four stylist in the shop would like to. Or who do they know who probably would? At which point every customer currently in the shop wants to know if they can please get in on this extremely time sensitive offer as well.

More Low Cost Marketing Ideas For Small Businesses To At Least Inexpensively Test!

Of course you let them know they are all certainly welcome to participate in your extremely time sensitive offer. On two conditions.

1.) First: They need to join and remain active opt in email or text message subscriber. Because every 60 days, they will receive at least three extremely time sensitive offers from other local, non directly competing vendors.

 2.) Second: As long as they drag a friend with them whose at least 18. Before the handwritten date written on their gift certificate expires. They automatically get to save up to 40% off, up to $1,500 dollars.

And their guest get to save 30 or X% off up to $700 or X amount of dollars. Provided they join your opt in email or text message list before they leave the store.  And remember, both you and your major competitors are used to routinely spending, (more like wasting!) at least $25,000 dollars a month on those dismally performing local billboard ad campaigns.

Now for a fraction of the usual front end first time customer acquisition cost. You or your major competitors can systematically generate a flood of new first time customers, right? For literally pennies on the dollar.

Coming up very  shortly in part two. You’re about to discover how to put this particular strategy on marketing steroids. Is it starting to become clear why and how successful brand development equals long term gross profits? Good. See you in just a little bit in part two.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

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