You Consistently Do This And Watch Your Average Customer Acquisition Costs Go Way Down!

When you think about the overall long term affects of using outrageously expensive, dismally performing traditional advertising. Hopefully you can appreciate how one dimensional it is, correct?

Meaning, the moment you or your major competitors stop or pause your traditional ad or promotional campaign. Your if any forward progress stops. Does it not?

No matter “how” much you or your major competitors may have already spend the month before. Say what? On the other hand. How much more profitable and efficient would things be or quickly become. If you or your major competitors could systematically lower your average customer acquisition costs by at least 25-50% or more? Say what?

And still generate quality first time customers who a certain percentage of them ultimately convert into long term repeat customers. Is this the type of proven marketing/promotional process you’d definitely like to know more about? Great. Good answer…

This Is The Type Of Bootstrap Marketing Strategy Which Can And Systematically Fill You Or Your Major Competitors Bank Account!

Let’s say your single location, non franchised retail appliance center has finally decided to at least strategically test some non traditional, lead generation strategies and tactics.

So rather than invest another $25,000 dollars on those outrageously expensive, dismally performing local billboard ad campaigns. Because when you actually tally “how” much each lead costs you.

You know you can and definitely should be getting a much bigger bang for your buck. Agreed? Absolutely. But the obvious $64,000 dollar question now becomes. Where or what potentially profitable marketing/promotional solutions. Should you at least start with. In order to inexpensively test some of your newly discovered marketing alternatives.

Keep in mind. As of right now. Your ideal customer has a total lifetime customer value metric of somewhere between $350- $13,000 dollars. Give or take over the next five to seven year period.

(Extremely important note: Your total lifetime customer value metric range. Doesn’t literally mean. (In this particular hypothetical marketing illustration.) Every customer on the lower end will spend a bare bones minimum of $350 dollars.

Or every customer or business account on the higher end will automatically spend close to or at least $13,000 dollars over the next X amount of years. Instead it’s merely the safe adjusted estimate of “what” they are potentially worth over a given time period.

Based on “how” often they return to your or your major competitors store or service. And how much they spend over a specific time period.

And how many referrals they send over the exact same time period as well.

Implementing A Consistent Boot Strap Marketing Plan Can And Definitely Will Do Wonders To Your Bottom Line!

What initially sparks the first part of this idea is. Your oldest daughter relays a rather interesting situation which recently happened at her job.

Since she works a huge commercial building downtown. Which has a four story parking garage. She said recently as she went to pay her monthly parking garage fee.

She was given a sealed envelop from the parking garage attendant. Basically there was a note informing her. Her monthly fee was going up at least 15% per year. However, she could lock in her current annual rate. Simply by paying a full year in advance.

And she had decided to simply use her credit card and make one annual payment of X. And save the 15% increase. So you or one of your top sales managers reaches out to the garage owner. And successfully negotiate the following JV (Joint Venture) type of arrangement.

Going forward. Once every 90 days give or take. Basically once every quarter you or your major competitors will provide the garage owner attendant(s) with some of your best market tested, two sided index cards.

Side (A.) will invite the recipients to enter your quarterly free drawing. And get this. This particular drawing is only for the current and future users of that particular garage. Say what?

For a chance to win a $5,000 or X thousand dollar, deluxe home entertainment system. (Truth told this “closeout sale item only cost about half.)

This Is Definitely Why The Long Term Benefits Of Customer Acquisition Costs Outweigh Your Initial Upfront Out Of Pocket Costs!

And side (B.) informs the recipient to come to your store. Before the 10 ten window expiration deadline expires. They come alone and they can save 10% off up to $300 dollars.

However, simply for dragging a friend with them whose at least 18. They automatically save up to 40% off, up to $2,000 dollars. So you automatically know at least three potentially profitable things will continuously happen.

1.) First: At least some of the current and future recipients will definitely enter you or your major competitors free quarterly drawing. Correct? No doubt. Which means you’ll start systematically and inexpensively building either your opt in email or text message subscriber base.

 2.) Second: At least some of the recipients will drag a friend with them whose at least 18. Before the handwritten ten day expiration date window. Right? For sure.

3.) Third: Rest assured entrepreneur at least some of the recipients will be constantly bragging to any and everyone. Both on and off of social media. So word will quickly spread about you or your major competitors marketing/promotional generosity.

Which ultimately translates into more and more first time customers. A percentage of whom will also inexpensively and systematically convert into some reliable, long term repeat customers. Agreed?

Coming up very shortly in part two. You’ll discover the long term follow up process as well. Which should answer most, if not all of your questions as to how and why. You or your major competitors can consistently lower your average customer acquisition costs. Don’t you agree? See you in just a little bit in part two.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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