You Consistently Do This And Creating Customer Loyalty Is Practically Guaranteed!

Clearly each time you invest your extremely hard money on some type of traditional paid advertising or promotional campaign. You’re definitely looking to maximize your long term gross front and back end profits. Correct? Me too.

However, let’s be brutally honest here. Some outrageously expensive, traditional advertisements or promotions may not necessarily be what you need at this particular time. Say what?

In any event. No matter how you slice it. You or your major competitors are or definitely will be far better off. The sooner you embrace and start consistently creating customer loyalty programs and processes.

The sooner your business or service will start working incredibly hard for you. And instead of you just working extremely hard in your business or service. You or your major competitors can start working incredibly hard on your business.

This Is Why You Or Your Major Competitors Are Definitely Better Off Creating Some Type Of Customer Attraction And Retention Program!

Say for example. You’re the chief marketing officer for a pretty successful commercial brokerage firm. A total of twenty people are currently employed. Twenty full time and five part timers.

And remember. Practically everybody knows at least 25 other locals. Right? So theoretically speaking. These twenty five employees know a bare bones minimum of 625 locals. (25 x 25 = 625.) And typically 30% of them are you or your major competitors first time customers or patients. (625 x .30% = 187.5) Or 187 as a practical matter.

But far more importantly. As a successful commercial mortgage broker. Each time you or your major competitors help a business owner or service provider secure some type of financing.

By extension this also means more than likely there are and will be current and future employees, right? And there will also be current and future vendors and suppliers. Right?

This is why either your commercial mortgage brokerage firm or a local, single location, non franchised retail furniture concern. One of you decides to reach out to the other. Here’s why?

This Is What Makes A Customer Retention Loyalty Program Such Potentially Valuable! (And So Potentially Profitable!)

Since you have an extremely active opt in email/text message subscriber base. You or your major competitors could form a mutually beneficial JV (Joint Venture) partner revenue share arrangement. Where once every 90 days or so. Your commercial mortgage brokerage firm sends an extremely time sensitive gift certificate to your subscribers.

Offering one of the retail furniture companies best market tested, extremely time sensitive gift certificates to your constantly growing list of subscribers. Basically if they come to you or your major competitors store alone. Before the expiration date.

They can save 15% off their total purchases of $300 dollars or less. However, simply for dragging a friend with them whose at least 18. Before the actual expiration date expires.

They can save up to 40% off up to $2,000 dollars. Say what?

Just for dragging a semi qualified friend of age with them. Absolutely. Because remember your ideal customer currently has a total lifetime customer value metric of somewhere between $1,500- $$250,0,000 dollars. Give or take over the next five to seven year period.

In terms of the commercial loan you provide them with and all of their future referrals. Plus their positive word of mouth and mouse exposure.

(Extremely import note: Just for hypothetical marketing illustration purposes only.) Take a look at the sample digital flyer below. You or your major competitors could send something similar to this once every 90 days or so.

These Incredibly Simple Customer Retention Tips Can And Definitely Will Make A Huge Difference In Your Bottom Line!

Let’s say you have 1,500 potential commercial loan subscribers on your main list. And you send the above digital flyer to your list. And let’s say 28% initial open it. And of the 420 who actually open it. Forty three percent actually decide to visit your JV partners retail furniture store.  Which means 180 locals make it to the retail furniture store.

And 40% of the 180 people drag a guest with them. Which means an additional 72 potential customers are now checking out of the furniture stores awesome discount savings. (180 x .40% = 72.)

Since your paid state of the art email service provider, gives you or your major competitors the ability to easily segment your subscribers into basically two primary categories. Those who opened your email message and those who didn’t.

You can re-send those 1,080 (72%) of your subscribers who didn’t initially open your email message. (You should definitely test a new “What’s in it for me?” type of subject line.)

Obviously The Higher Your Email Marketing Response Rates Are! (The More Money You Or Your Major Competitors!

Let’s say 28% of those 1,080 subscribers open your revamped email message. ( 1,080 x .28% = 302.) And of those 302 subscribers another 40% of them decide to take advantage of your retail furniture store JV partners offer. 302 x .40% = 120.)

And the furniture store agrees to pay your commercial mortgage broker firm $75  dollars per customer your email or text message(s) generate. Now just in case it’s crossed your mind.

Couldn’t the retail furniture concern hire an ad agency which specializes in PPC (Pay Per Click) ad campaigns. And pay anywhere from $5-$50 dollars per lead. Absolutely. But in this they’re not just paying for leads.

This is the endorsement approach. Meaning they will also be able to leverage the mortgage brokers current and future suppliers. Their current and future vendors. And their current and future employees.

You add it up. And you or your major competitors are sitting on a potential goldmine of previously untapped opportunities. Don’t you agree? Because they’ll constantly share their good fortune both on and off of social media. Don’t you agree?

Are you starting to better appreciate why marketing and promoting a certain way. Makes creating customer loyalty practically guaranteed. Good answer.

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