This Is Why Some Of The Very Best Small Business Marketing Ideas Shouldn’t Be Ignored!

The last time you even bothered to check. What was or is your ideal customers average customer retention cost? And over the last 90 days or so. Is this figure actually up or down? Are you sure. Do actually having the real metrics to back up or confirm your conclusions?

And going forward. Can or are you truly starting to better appreciate why some of the very best small business marketing ideas and or strategies etc. Can no longer be ignored or overlooked? Agreed.

But you might also be wondering. How in the world do you go about at least starting down the correct path? With so many potential choices. Correct? No worries. Because the rest of this particular blog post. Will more than open your marketing eyes (extremely wide!) to at least a few, of the previously untapped marketing possibilities. Sound like a plan or what?

You’re Probably Wondering So What Is In A Brand Strategy Anyway? (Right?)

First and foremost. (Please!) throw your corporate type definition out the windows as fast as possible. This way you won’t start out thinking you have to constantly waste a ton of money and effort. For some incredibly dismal results.

Let your major competitors constantly chase the traditional illusion of building their brand.  For just a moment. Think about how you typical Mom & pop based business or service goes about trying to build their business or service.

It’s probably a blessing in disguise. They can’t constantly waste a fortune on outrageously expensive, dismally performing, traditional ad or promotional campaigns. Right? Agreed.

So what can or should they do on a daily basis? In order to scale their business or service. Great question. Before digging in. Let’s set up an all too typical, traditional advertising or promotional scenario.

Sometimes It’s Best To Invest What Would Normally Be Traditional Advertising Dollars Into Some Non Traditional Lead Generation Strategies Or Tactics!

Take a wild guess. How many times a day the following all too common and outrageously expensive, traditional advertising money suck takes place.

You or another local, Mom & pop type of business or service. Pays a small fortune, to run an outrageously expensive series of 30-60 second local prime time radio or TV ads.

Sound all too frighteningly familiar? And in the case of radio. Let’s you run a series of these 60 ads in the morning rush hour compute to work.

And just as the local radio station runs your particular ad. A certain percentage of the audiences gets a phone call. And since they have their headset on. You guessed it. They temporarily turn the radio down. (Please be brutally honest here. How many times have you personally done that? Bingo.)

But you still got billed for this wasted circulation, right? Yep. So what if anything can you do about it? You so skeptically ask. So glad you finally asked.

Now’s Definitely The Time To Make Much Better Use Of Your Financial Assets And Or Resources! (Don’t You Agree?)

Let’s say this all too common marketing fiasco cost you or your major competitors in excess of $25,000 dollars. Say what? nod your heads cadets because it’s true. When tally the numbers up for 35 or X number of these local, 60 second prime time morning and evening commute spots.

Because remember. It’s definitely a complete waste of your money to just run one or two ads. Correct? No one will notice. And your moneys gone.

On the other hand. Let’s say you initially took a fraction of the $25,000 dollars. And instead of wasting it on outrageously expensive, local prime time 60 second radio or TV ads. Instead yo at least A/B split tested the following approaches.

So let’s say you’re the sole or co-owner of a single location. Non franchised retail appliance center. And you or your major competitors are proactively looking for some new first time customers, to help spread the word about your awesome products and services.

Both on and off of social media. So you initially allocate just $10,000 dollars per month to begin with. And here’s how you strategically go about building some potentially bankable, positive, long term word of mouth and mouse buzz.

Isn’t Hard To Believe You Or Your Major Competitors Can Make Two Initial Phone Calls And Start Systematically Building A Ton Of Long Term Future Business!

Of course right about now. Your second favorite word. Is literally flying out of your mouth, right? You’re wondering “how” can this be, correct? Elementary Watson. Elementary. (In case you’re wondering, that is a reference to legendary detective Sherlock Holmes.) Anyway.

You or your major competitors call up a local, non franchised, independently owned pizzeria owner. And a local, independently owned, reputable carpet cleaner business owner.

And here’s what you initially do for the pizza shop owner(s.) Since you’ve been literally doing business with them for years. And this includes both your current and past employees.

You tell them you’ll gladly foot the bill for the next $2,000 dollars worth of call in phone orders. Which come from any local business owners or service providers. Say what? Providing the pizza owners also hand the business owner or receptionist, one of your market tested sealed envelops.

Which has the words written on the outside in big red letters. “You definitely deserve this!” Say what?

Who Says You Can’t Get The Element Of Surprise To Work In Your Favor?

Basically here’s your marketing thoughts behind this initial test. You have the pizza shop owner find out how many total employees the business or service currently has. Regardless of whether they’re currently full or part time.

And the pizza shop owner will simply include that many of your market tested, extremely time sensitive gift certificates inside each envelop. And they simply include the sealed envelop in each call in order they deliver to either a local business or local service provider.

Or any individual who orders over $50 dollars worth of the pizza owners goodies. And you also inform the pizzeria owner(s) to print their first and last name on the back of your market tested, extremely time sensitive gift certificates. And as soon as ten or X number of them get redeemed.

Both the pizzeria owner(s), and their current and future employees. As long as they become and remain active opt in email or text message subscribers.

You will automatically set aside state of the art, 55 inch flat screen TV’s for each of them. Say what? And they have exactly one full seven day week to come in and pay for them.

However, here’s your carefully calculated marketing twist. If they come alone to purchase them. They only save 10% off the current retail price.

Are You Finally Starting To Appreciate Why You Definitely Don’t Have To Be A So Called Marketing Genius! (In Order To Consistently Generate Some Long Term Bankable Results!)

However, simply for dragging a friend with them whose at least 18. Before the handwritten expiration date of the gift certificate expires. They automatically get it at your actual hard cost. Say what?

Do you think that incredibly brain dead simple marketing strategy will cause a positive word of mouth and mouse tsunami among their closets peers and relatives. You so got that right.

Coming up very shortly in part two. You’ll discover at least three more proven ways. For you or your major competitors to literally hit it out of the park. So please stay tuned.

But hopefully going forward. You better appreciate why some of the very best small business marketing ideas or strategies. Can no longer be ignored. Don’t you agree?

You Wanna Consistently Make A Bigger Splash? (Then You Gotta Get Or Become More Creative With Your Marketing Or Promotional Campaigns!)

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.