Who Says You Don’t Already Hold The Keys To A Successful Business! Part Two

Hopefully after initially reading and re-reading part one of this ongoing series. You can now or you definitely should appreciate a little better. How you probably already hold the keys to a successful business or service. hopefully you agree to some degree or another. Correct? Good.

Moving forward it’s about how you and I both systematically and strategically leverage your current and future assets, resources or contacts.

You throw in your current advertising, promotional or marketing budget. And you definitely have more than enough initial success generating ingredients in order to make a serious run at things.

Because within your local community there are literally tons of non directly competing vendors who would be more than willing to help you or your major competitors scale your business or service. It’s just a matter of you properly structuring your various- mutually beneficial- Joint Venture (JV) or cross promotional campaigns. As your about to discover…

So How Do You Maintain A Successful Business Or Service Anyway?

Great question. For even more in depth answers. Let’s return to our strictly for marketing illustration purposes only. Your hypothetical marketing example. Which was originated in part one of this ongoing series.

As you vividly recall. Your single location, independently owned, retail furniture store. You have initially entered into a mutually beneficial JV revenue share arrangement with the landscaping business owner(s.)

Who have been cutting and maintaining your lawn for the last 18 months. Give or take. Remember? And the primary reason you or your major local competitors are so eager and willing to explore forming this potential mutually beneficial arrangement is.

Your landscaper constantly comes in both direct and indirect contact with your ideal local prospects or customers. Agreed? For sure. Because both their current, past and future customers probably either currently own furniture.

Or they or possibly their kids, in laws or siblings will want or need some in the not so distant future. Correct? Absolutely.

You Can Either Keep Wasting An Enormous Fortune On Those Dismally Performing Traditional Ads! (Or Wise Up And Get Strategic!)

Before diving head long into that particular untapped train of marketing thought. Also seriously consider the following previously untapped marketing possibilities.

Basically you or your major competitors have offered your landscaper the opportunity to create some passive additional income streams.

The owner (and hopefully) later on their current and future staff members as well. They pass out your extremely time time sensitive, market tested, two sided gift certificates to whomever.

And they simply print their first and last name on the back (side B) of your gift certificates.

And each time they get redeemed. Preferably before the handwritten date on them expire. You pay both your landscaping business owner(s) and hopefully, eventually at least some of their staff as well. Initially $50 dollars per referral.

But here’s what you or your major competitors also do as well. As long as both the landscaping business owner(s) and their their current and future staff members join and remain active subscribers to your opt in email or text message list.

They automatically save 40% off their first or next purchase. Up to $1,500 dollars. And simply for dragging a friend with them to your store, whose at least 18.

In Case You Didn’t Know Or Fully Appreciate It! (This Is How You Or Your Major Competitors Start And Keep Your Viral Word Of Mouth Or Mouse Campaign Going! (For Literally Pennies On The Dollar!)

They can purchase at least one state of the art flat screen TV up to 55 inches, for your actual hard cost. Plus they also receive a $50 gift certificate to a popular local supermarket. And their semi qualified guest.

Provided they join your opt in email or text message too. They automatically save 30 or X% off their very first or next purchase. Plus receive a $25 dollar gift certificate to a popular local supermarket as well.

Keep in mind. Your ideal local customer. Especially affluent and influential local couples are easily worth. Because of their total lifetime customer value metrics. Somewhere between $600 – $15,000 dollars. Give or take over the next five to seven year period.

And with 70-85% of it being gross back end profits. You or your major competitors can easily afford to market or promote this way. Don’t you agree? Absolutely.

But you can at least A/B split test going a whole lot further. Say for example. During the holiday season. You can easily afford to give both your landscaper and his/their current crew, $50 dollar gift certificates to a popular local supermarket.

Just to run the math. Let’s say one of your major local competitors, runs a series of 30 local prime time 30 second radio ads. And each ad costs about $1,500 dollars each.

Hopefully You’re Truly Starting To Appreciate The Real Cost Of Outrageously Expensive Traditional Ad Or Promotional Campaigns!

So their initial upfront out of pocket costs is a mere $45,000 dollars -give or take- and counting. Say what? But the real measure of the overall costs is “how” many paying customers and referrals do these outrageously expensive, traditional advertising campaigns consistently generate.

And when you actually bother to put a pencil to the outrageously expensive costs per lead (CPL) for those dismally performing, local billboard ad campaigns.

It will totally make sense. Why giving your landscaper and his/their crew $25- $50 dollar gift certificates to a popular local supermarket definitely makes sense.

Because you know they’ll be constantly bragging to their. Take your pick. 1.) Best buds.2.) Closest relatives.3.) Current and future neighbors.4.) In current and future in laws. 5.) Current and future vendors etc.

But here’s the marketing kicker. Which will definitely help vault you or your major competitors ahead of the local pack. Are you sitting  down? You make both your landscaper business owner and their staff aware of a little friendly contest you’re running.

You Can And Definitely Should Strategically Use Deadlines And Incentives To Motivate Your Commission Only Sales Force!

Starting starting October 1st. Whichever of them generates the most paying customers between now and December 31 st. They automatically get a $1,000 bonus. Plus a $100 dollar gift certificate to the supermarket of their choice. Say what?

Plus they’ll also get an automatic bonus of $100 dollars a lead. And the second place winner only gets $75 dollars worth of gift certificates from the local supermarket of their choice.

So whoever hustles and wins 1st prize. They’ll be quite pleased. Every body else. Not so much. In any event. Hopefully after two extremely robust articles in this ongoing series.

You now fully or better appreciate how and why you or your major competitors, probably already hold the keys to a successful business. Don’t you agree? Me too.

You Or Your Major Competitors Can’t Expect To Realistically Move Ahead If You Aren’t Maximizing The Use Of Your Current Assets Or Resources!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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