You Consistently Do This And Your Business Is No Longer One Of The Best Kept Secrets! Part Two

Hopefully after having a chance to initially read and re-read part one of this ongoing series. You are now even more convinced how and why your business or service can no longer be or remain one of your areas best kept secrets. Agreed? Great. This is really good to hear.

And whereas part one was strictly for laying the proper marketing foundation. Part two (and possibly) beyond will start diving extremely deep. Provided it’s definitely okay to do so? Well alright then.

Buckle up and be or remain open in a marketing/promotional sense. And discover “what” you or your major competitors can and definitely should be doing.

Both now and going forward to strategically and inexpensively get the word out. Both on and off of social media. Sound like a plan?

Right About Now It Definitely Helps To Know What Makes A Successful Marketing Strategy! (Right?)

For sure. So quickly picking up where part one initially left off. As you vividly recall. Your single location retail appliance center. Basically formed a JV (Joint Venture) arrangement with the owner of a local men-s barbershop where, (either you) or at least some of your male employees or some of your top level marketing managers, also have literally gotten their hair cuts from for years.

Which means both you and your staff, have been on a personal name basis with the owner and at least some of the current and past barbers in the shop for years.

This being the case. When you originally asked if the owner would be okay with you providing, (either) his shop or his home with a current, state of the art 75 or X inch flat screen TV.

Which in reality is simply a “closeout” model. Which is why you or your major competitors are more than happy to provide it to him at your actual hard cost of X. Say what? Because going forward.

Think about the constant, positive viral word of mouth and mouse buzz. Doing so will provide your business. Without having to constantly pay for those outrageously expensive, 30-60 second, local prime time TV and radio ad spots. (Both you and your major competitors constantly spend-more like waste- an annual fortune on.)

Which truth told. Only lead to a sprinkling of first time new customers. Who once you put a pencil to it. You discover the cost per lead (CPL) is somewhere in the neighborhood of $250- $750 dollars per lead. Ouch.

Why Not Simultaneously Lower Your Costs Per Lead And Skyrocket Your Initial Front End Gross Profits In The Process!

How you so skeptically ask? The short answer is by consistently and strategically making a really big promotional splash. Without having to consistently spend a ton of money. Say what?

Case in point. Since you’ve already run the total lifetime customer value metric numbers, for your ideal local male customers. You already know before you spend another nickel, on one of those outrageously expensive, dismally performing local billboard ad campaigns.

Your ideal local male customers, (typically) between the ages of 21-55 are usually worth somewhere between $300- ,9,000 dollars. Give or take over the next five to seven year period. (And with your non traditional marketing/promotional strategies and tactics. This time typically it’s at least 60-80% gross profit.)

Because unlike the vast majority of your major competitors. You won’t be constantly spending the usual 500% in retail advertising cost, in order to consistently generate your all important first time customer.

So by selling your personal barber a state of the art 75 inch flat screen TV. Which would normally retail at some of your major competitors for at least somewhere between $1,500- $2,500 dollars or X.

Now they only pay your actual hard cost of X. Even if this means giving them some extremely flexible payment terms of X down, (with no interest ever!) on the remaining unpaid balance of X.

For 24-36 or X number of total months to pay the remaining unpaid balance. Provided they remain an active opt in email or active text message subscriber of yours. (Not a bad deal at all, is it?)

With The Right Type Of Initial Front End Marketing Generosity! (You Or Your Major Competitors Can Or Will Consistently Move Promotional Mountains!)

So imagine this if you will. The big day arrives for your retail appliance center to deliver this state of the art, (albeit) “closeout” sale model, 75 inch flat screen TV to your personal barbers shop. And you know he’s already let the other barbers and any customers whose already sat in his chair know about the upcoming big day, right? No doubt.

And he along with his fellow barbers are probably well prepared to flood their social media accounts with both pictures and videos. Showcasing his really cool purchase, right? Bet on it.

However, unbeknownst to the other barbers. You got permission ahead of time to also bring four more or X amount of top end tablets. Which typically retail for at least $549 dollars apiece. Say what?

So when your crew enters the barbershop. Say about 1:30 in the afternoon. And they’re ripping open the box and installing this state of the art TV for your personal barber.

Your delivery crew manager asks your personal barber to ask how many of his staff would like to purchase a state of the art tablet at a size able, (albeit) extremely time sensitive discount price of X.

So How Often Do You Or Your Major Competitors Turn Local Deliveries Into Some Long Term Gross Profit Generating Opportunities?

They all say they’re definitely up for purchasing a new tablet which would normally retail for at least $549 dollars or X. And for the next ten actual days. (Not the next ten business days.)

As long as they join one of your main opt in email or text message lists and remain an active subscriber. And they drag a friend with them to your store, whose at least 18 and not a current subscriber of yours.

They get to not only purchase a state of the art tablet, which will be specifically set aside, (for the next ten or X number of actual days.) And they get to purchase it at your actual hard cost of X. Say what?

Provided they’ve met your two conditions. Otherwise. If they only meet one or none of them. They can still save 10 or X% off, until the hand written expiration date on their gift certificate expires.

For just a (marketing second), think about ‘what” must be running through every customers mind whose in the shop at this very moment. You at least some of them are wondering “how” the heck can they get hooked up too, right? Absolutely.

Coming up very shortly in part three. You or your major competitors are going to “discover” how you can consistently hit it out of the park. Okay? For now.

Are you starting to better appreciate how and why strategically marketing and promoting like this. Makes it practically impossible for your business or service to remain one of the areas best kept secrets? Agreed.

Let Your Major Competitors Continually Focus On Those Outrageously Expensive Traditional Advertising Methods!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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