Who Needs Rather Expensive Product Launches When You Market And Promote Like This!
Decisions, decisions and even more decisions, right? This is the ever present constant, in the life of a profit seeking entrepreneur, correct? Absolutely. But if you think the daily grind, is full of decisions. Just wait, until you start getting extremely deep into those incredibly popular product launches.
If you still haven’t had a chance to participate in one yet. You will feel an incredible Adrenalin rush. Followed by countless anxiety attacks. And semi emotional meltdowns.
All inside of a few hours. Say what? Because the emotional capital needed, from start to finish, are literally off the charts. Several of my expert coaches, mentors and friends, have literally been unavailable, for literally weeks at a time.
While they were totally engrossed, in an upcoming product launch. Where they were, either behind the scenes, helping put the entire process together. Or it was their first or second launch.
And things were incredibly intense. As they strive-d to constantly meet deadline after crucial deadline. Money and lots of it was constantly on the line. Not to mention reputations.
And personal future branding implications as well. But ‘what if?” You could constantly by pass all the traditional anxiety involved, in your standard product launches. And pull them of, in a non traditional way. For a fraction, of the usual cost.Say what? Would that not be interesting? For sure…
So How In The World Can You Pull Off Any Type Of Credible Product Launches Without Approaching A Semi Mental Meltdown? (And Do So For A Fraction Of The traditional Upfront Cost!)
great question. And luckily for you. You’re about to get, both the short and term answers. Initially. Let’s say you’re either, the owner, co-owner or the senior marketing director. For a very successful, single location, retail furniture store.
And your ideal customer, currently has a total lifetime customer value metric. Of somewhere between $1,000-$15,000 dollars. Give or take, over the next five to seven year period.
And typically, you locate them, by way for outrageously expensive, prime time, local radio, TV and local Sunday newspaper ads.And let’s not forget, those outrageously expensive, local billboard ads.
Or all of those, direct snail mail, index or single or double sided post card campaigns. Which didn’t or barely broke even on the initial front end. And since at that particular time, in your marketing/promotional journey.
You literally had no viable, back end marketing sales strategy at all. If your initial front end promotion wasn’t profitable. You steadily lost money.Agreed?
You Definitely Need To Start Creating Or Nurturing Some Type Of Viable Back End Marketing Strategy!
So one way, you’ll strategically start getting the word out. And start consistently building, some positive, viral word of mouth and mouse buzz. Is by ethically bribing, not only your ideal prospects and customers.
But by getting or generating, direct or indirect access to, both their personal and professional inner circles. And you or your major competitors, can and should consistently do so. For literally pennies on the dollar. Say for example.
Since once, every 90 days or so. You run your incredibly popular, in house free drawing.And the 1st grand prize winner, automatically wins, a Master Deluxe Bedroom suite. Say what?
Which normally retails for $10,000 or X amount of dollars. But truth told, your actual hard costs, is just $4,00 or $5,000 dollars. Now then, you send your opt in email/mobile marketing list.
An unscheduled “broadcast” email alert.Informing them, it’s your companies birthday! Say what? And every subscriber, who drags a friend with them, whose at least 18.
To this exclusive event. They automatically get entered, into another free drawing. For a chance to win, a leather sofa, and outside barbecue grille. And the totally value, for both items, is $1,600 or X mount of dollars.
Are You Starting To Appreciate How Strategic Ethical Bribing Ultimately Equals Some Long Term Major Profit Generating Opportunities!
Now remember, your current, local billboard ad campaign, costs about $25,000 dollars a month. And truth told, generates very few leads/customers.Right?
And in one year alone, this ad campaign, continuously sucks a mere $300,000 dollars a year, out of your companies real marketing or promotional possibilities.
Which is “why.” The first twenty female customers, who spend over $500 or X amount of dollars. They automatically win, a five foot teddy bear, as a free, unannounced bonus gift, worth X. Say what?
You’re trying to create some positive, word of mouth buzz, are you not? Absolutely. How many of those ladies, who leave your store, with a five or seven foot teddy bear. (More on “how” they leave with a seven foot teddy bear, in just a second, okay?)
Anyway. How often do you think those ladies will:
1. ) Will both tell, (especially at work), their co-workers about their overall experience with your store?
2.) Constantly jump on social media and post both pictures and some really cool videos, and show off, both their purchase and their teddy bear.
3.) Come back to your store more often. And drag a friend whose at least 18. Each time they do so.
Coming up shortly in part two. You’ll discover, at least three more proven ways, for you or your major competitors, to strategically by pass. Those outrageously expensive product launches! And still make out like crazy. See you in just a little bit.
You Definitely Don’t Need All The hoopla Of Fancy Product Launches When You Understand And Implement Market Tested Strategies!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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