How And Why Being Creative Is Definitely The Key To Long Term Geometric Growth!Part Two

Now that you’ve had a chance, to at least initially read about, creating or perpetuating some form of, potentially bank account filling geometric growth.

How do you plan on at least getting your marketing feet wet. For a fraction of the traditional upfront cost. Hopefully part one of this ongoing series, has adequately opened your marketing/promotional eyes, to some previously untapped marketing opportunities.

And stop and consider this. Your previously untapped marketing activities, may and probably should include. Before, during and after.

Meaning, both you and some of your best performing, non directly competing vendors, who are JV (Joint Venture) or cross promotional partners.

Have or will have. Current and future employees/associates.Right? They also have current and future customers, right? And let’s not forget, they will also have, their fair share of current and future vendors.

Look at all of these potential first time, or long term repeat customers. Just waiting for you or your major competitors, to start nurturing. The previously untapped marketing or promotional opportunities, are quite interesting. Don’t you agree?

Why Not Strategically Build Your Business Or Service! (Without Relying On Snails Pace Linear Growth!)

Case in point. For just a moment. Consider this type of, positive word of mouth and mouse generating, marketing/promotional strategy.Take a much closer look at these (strictly hypothetical) marketing example.

Your single location, designer retail jewelry store. Is still in a unique situation, to start rather small, yet be or become very strategic. Because even though, your current, advertising/marketing budget, obviously can’t compete, with your larger, local major competitors.

Not on a head to head basis.And since you’ve already run your ideal customers, total lifetime customer value metrics. You know going in.

Your ideal customer, is typically worth, somewhere between $1,500- $8,500 dollars. Give or take, over the next five to seven year period.And since you’ve started marketing, using some proven, non traditional promotional strategies.

Take for example. Here’s one of your current,non traditional lead generation strategies. Using either a local, upscale hair or nail salon. Or both at the same time. Say what?

Once You Open Your Marketing Eyes Extremely Wide! ( You’ll Be Amazed At How Much Previously Untapped Marketing Possibilities are Just waiting To Be Discovered!)

Case in point. Let’s say, you’ve successfully negotiated, a recent JV arrangement, with a local upscale hair salon. And it currently has at least six stylists. Including the owner.

And on average, each of the six stylists, beautifies, at least ten women each per day. Five days a week. On average, 50 out of 52 weeks per year. So without anything major happening. Here’s a closer look at this one particular hair salons numbers.

Six stylist, each services, (on average), about ten women per day.Five days a week. About 50 weeks per year. Because the owner normally takes at least two weeks off per year, for her annual vacation.

Sometimes to travel to see friends and family members, all over the country. ( 6 x 10 = 60 x 5 days per week = 300 x 50 weeks per year = 15,000 local women  customers per year.

So here’s the main marketing rub. You or your major competitors. Inform each individual current and future stylist. as long as they generate, five new first time customers per month. Each.

Your jewelry store, will provide them with $250 dollars, in local grocery store, gift certificates. Pretty cool, right?

You Start Using The Right Ethical Bribes! (And watch Your Income Start To Soar!)

And the primary, incredibly low cost strategy, these six, local hair or nail salon stylist, will consistently generate, a ton, of semi qualified opt in email/mobile marketing leads for you, or your major competitors, for literally pennies on the dollar is.

First,it’s incredibly low cost.After you’ve done some low cost, market research. And “discover” which hot buttons, really provoke a profitable response, from either the hair or nail salon owners customers.

Then and only then, will you or your major competitors, initially invest in, 2,000 or so, two sided business or index cards.Side (A.) will invite the card holder, to enter your extremely popular, free monthly drawing.

For their chance, to win an extremely eye catching, beautiful diamond studded necklace. Which normally retails for $2,500 or X amount of dollars. Side (B.) will inform the recipient.

To drag a friend with them, to your retail jewelry store, (whose at least 18), before the hand written date expires. And simply for doing so. They automatically qualify, to purchase a beautiful pair of diamond studded earrings.

Which normally retail for at least $450 or X amount of dollars.

However, if for whatever reasons. They decide to come alone. And rest assured. Some of them definitely will. They save 10 or X%, off any purchase up to $500 dollars.

Your Long Term Geometric Growth Will Definitely Start Picking Up Marketing Steam From Some Of The Least Likely Sources!

Here’s the deal. Because you’re extremely marketing savvy. You or your major competitors, make darn sure. Each of the hair or nail stylist stylist, are rocking some of your best looking, extremely eye catching diamond studded earrings.

And since these particular earrings, normally retail for at least $450 dollars a pair. But they only pay your actual hard cost of just $200 dollars of X.

This way, as each of their ten or X amount of daily or weekly customers sit in their chairs. You know at some point. Which direction the conversation will turn. right? For sure.

And when it does. All these stylist do. Is hand their extremely loyal customers, one of your very best, market tested, two sided index or business cards. As previously revealed.

And on side (B.) is where each stylist, signs (prints) their first and last name. So as each business or index card gets redeemed. You or your major competitors know which particular stylist, referred the lead to you.

And as long as they produce at least five paying customers, with absolutely “no” minimum purchase requirements whatsoever.They automatically qualify, for the previously mentioned benefits.

It’s win/win for everybody involved.Don’t you agree?

So How In The World Can This Rather Non techie Approach Possibly translate Into Some Really Big Money?

So glad you asked. Think about it for just a second. Six local, (in this particular case only!) They are constantly coming in contact, with at least ten local women per day, correct? So over the course of one four week month. This equates to 200 local ladies per month, right? (50 per day x 5 = 50 x 4 = 200.)

And let’s say on average. About 20% of these 200 or X number of local female customers of the salon(s) in question.

Ultimately become at least first time customers of your jewelry store. This means 40 local women per month, 20 of whom drag a friend with them to your store, (who are at least 18,before the expiration date expires.

Which means on average, a total of 60 women, spend about $450 dollars each. So your gross, about $27,000 dollars per month. Per stylist, per salon. Are these hypothetical, not to mention, conservative leaning numbers, now starting to get very interesting? For sure.

(60 x $450 = $27,000 dollars, in initially gross front end income only.) Try not to focus so much on these hypothetical numbers. Instead focus on ‘how” this particular lead generation model, can steadily be improved and made even more efficient.

Which you’ll discover what you need to laser focus on, coming up quickly in part two. So you can almost guarantee, some sort of reliable, geometric growth.Okay?

So Why Haven’t You Gotten More Serious About Some Type Of Geometric Growth Before Now?

P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!

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