You Consistently Do More Of This If You’re Definitely Serious About Gaining Visibility!Part Two
After reading part one of this ongoing series.Are you definitely starting to have a much better appreciation, of how consistently gaining visibility, doesn’t automatically have to revolve around, how big or small, your current marketing or promotional budget is?
Let’s hope so. Because your marketing assertion would be spot on. In the remainder of this particular spot.
You’re going to discover, how this extremely marketing savvy, women-s fur coat distributor, strategically leverages, some local, high profile, affluent women-s, professional and personal inner circles.
For a fraction of the traditional costs.And the residual, long term, positive word of mouth and mouse buzz, can and will, literally lasts for years.
On top of the fact, there will be at least a certain percentage of those around, these extremely affluent and influential women, who will most definitely, become first time customers and goodwill ambassadors too.
What serious, profit seeking entrepreneur, (whether) they’re semi cash strapped or not.
Can argue with a potential marketing and promotional set up like that? You so got that right.
Who Needs Outrageously Expensive Traditional Advertising Methods When You Can And Should Be Strategically Utilizing Some Bank Account Filling Marketing Leverage!
Quickly picking up where part one left off. Next, remember from part one. Your women-s, fur coat distributorships, ideal female customer, currently has a total lifetime customer value metric of somewhere between $3,500- $10,000 dollars.
So you’ll gladly invest some of your marketing/promotional budget, (in this particular case), at least $4,500 dollars a year in total credits.And you’ll purchase these restaurant credits, from some of the areas top rated four or five star restaurants.
In this particular case. You’ll purchase (or barter), more on that particular case in a future blog post in this series,okay? But you’ll purchase at least a $1,500 dollar a year credit, for one of the top female, resident and commercial real estate brokers.
And one of the areas top CPA and CFP firms. So all three can wine & dine their top potential customers or, long term repeat clients.
And of course, so they can personally, periodically celebrate with friends or family members etc. And you’ll also periodically supply both the real estate brokers, CPA’s and CFP’s with really expensive bottles of champagne, about twice a year.
Which normally retails for at least $600 dollars a bottle.Of course you purchase them, from one of your top JV (joint venture) partners, whose a local beverage distributor, for their actual hard cost of X.
Are You Starting To really Appreciate How You And Or Your Major Competitors Can Definitely Build Your brand For A fraction Of The Traditional Cost Your Major Competitors Consistently Spend!
But here’s the main point.Each time the aforementioned individuals, celebrates or invites another local person or couple of affluence and influence, to dinner at one of the areas, four or five star rated restaurants.
Courtesy of your $1,500 dollar a year credit.At some point during the lively dinner or desert conversation.Whose name, do you think will most definitely come up? Bingo!
Plus, (don’t forget!) These -top- local female, residential and commercial real real estate brokers and agents, will definitely be showcasing, (as often as possible), the absolutely beautiful, diamond studded earrings, which normally retail for at least $450 dollars a pair.
But your extremely marketing savvy JV partner, retail jewelry store owner, gladly allows you to purchase them for, just $200 dollars apiece.Which means, their neighbors, best friends, closest female colleagues, and all the female women, who read their state of the art WordPress blogs or watch their weekly Facebook live videos etc.
They’ll see those extremely great looking earrings, correct? Absolutely.And they’ll text, email and phone these extremely high profile local ladies, asking the scoop, on those great looking earrings.
Don’t Forget To Strategically Build Your On Or Offline Database!
And each time they do, these -successful- professional ladies will eagerly drop your companies name, and point these potential female prospects, to your market tested websites lead capture page.
So they can join your opt in email/mobile marketing list,so they can enter your free monthly drawing, for a chance to win an extremely eye catching $3,500 dollar, women-s fur coat.
You know these women will be constantly posting, both images and videos of their fur coats and eye catching earrings all over social media, correct? For sure.
And both their personal and professional inner circle, (both men & women BTW), will definitely want to know the entire scoop, correct? And unlike, the vast majority of your major competitors.You will no longer have to rely on, outrageously expensive, TV or radio or full or half page magazine ads and or promotions.
To help you get the word out.Coming up in part three, you’re about to discover, how you can and definitely will, put your gaining visibility efforts on marketing and promotional steroids.Okay? See you in just a little bit in part three.
Are You Really Starting To Appreciate All The Potentially Untapped Marketing Alternatives Which Are Currently Available To You!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
